5 Reasons Wearable Technology And Fitness Trackers Are Essential For a Strong Fitness Business

Wearable technology and fitness trackers soared to success during the pandemic when a hybrid blending of both virtual and physical world fitness became the consumer’s go-to workout mode.

The pandemic supercharged the pace of the wearable roll-out, but even before that, wearable tech was a trend that was setting itself up to shape the future of the fitness industry.

Between 2016 and 2019, the number of connected wearable devices worldwide more than doubled, rising to a phenomenal 722 million in that three-year period. Commentators predicted that by the end of 2022, that number would be set to reach over one billion.

Put simply, more of your clients than ever want to track their health and fitness metrics — that’s data such as heart rate, step counts, calories burned, and even sleep — than ever before. It is a trend that shows no sign of abating and marks a crucial opportunity for fitness businesses like yours.

Here, we outline the top reasons why wearable technology and fitness trackers could be the superpower that is set to transform your business strategy this year, and well into the future.

1. Wearable Technology Creates a Holistic Approach to Health and Fitness

Encouraging your clients to use a wearable device while working out with you, especially when done through your own branded club app, helps you to ensure that you are their go-to source for all of their fitness needs.

This is one great way to respond to another core trend in the fitness world right now: advocating for a holistic approach to health.

Responding holistically to your client’s needs means understanding how you can reach them both in and outside your facility, and how you can help them beyond your classes, PT, and gym sessions.

That means helping them track their calories in and out, steps, and other metrics. In the long run, this helps your clients stay motivated, keeps them on track with their fitness goals, and means that they remain long-term, loyal clients, that rave about your business to others. 

2. It’s an Innovative Way to Deliver Fun Fitness Experiences Inside Your Facility

Virtuagym’s upcoming app addition, FitZone, proves how wearable technology and fitness trackers can be used to deliver an unparalleled fitness experience for your clients.

Imagine your clients walking into a class. Entering the room they are faced with a large screen on which they see their profile picture, name, heart rate zone, percentage of output, and heart rate, all displayed alongside the rest of the class’ stats — the game is on!

Used in combination with NEO Health wearable devices such as GO and Pulse, Virtuagym’s in-app FitZone hub operates as the centerpiece of your classes, allowing clients to compete with one another in a gamified fitness class experience.

This is just one example of the innovative ways fitness businesses can use wearable devices in tandem with the services they already provide. Perhaps you are running bootcamps outdoors and want to help clients track their metrics in a park or out on a run?

Or maybe you provide clients with workout challenges to complete outside the gym? Think of ways that you can experiment with the use of wearable technology and fitness trackers to create a unique service that speaks to the specific demands of your own clients.

3. Wearable Devices Will Provide Additional Revenue Streams

When sold inside your facility or on your own branded online shop, fitness businesses like yours can increase profits and introduce new cash flows by adding wearable technology to their business offering.

For example, with FitZone, you could sell affordable NEO Health wearables to your clients to devise a high-value offering for your clients who can then use them to track their metrics wherever they are.

Encouraging your clients to use the wearable technology that you sell to them is the best possible outcome. However, working with clients and supporting them in the use of any wearable devices they already have is also an effective way to reduce churn and maintain a loyal client base. 

4. Fitness Trackers Keep Clients on Track When Your Facility Is Closed

It might be a pandemic lockdown, or it might just be the holidays, whatever is causing you to be separated from your clients doesn’t mean you can’t keep them on track with their training from afar.

A strong fitness business knows that incorporating wearable technology into the services you provide means that your business then extends beyond the four walls of your facility. This is crucial in maintaining the success of your business long-term.

5. Wearable Technology Will Help You Master Motivation

As any fitness professional will know, ensuring your clients stay motivated is one of the biggest hurdles to overcome when delivering fitness services and products.

If fitness consumers are motivated, they keep coming back to your business, investing their time and money into it, and telling their friends and loved ones to invest in it too.

Wearable technology and fitness trackers are proven to be master motivators. They give your clients daily, trackable information which they can keep in their pocket at all times and access via your company’s personalized, branded app.

5 Things Successful Gym Business Are Doing Differently

The typical gym offerings are changing, there is no doubt about that. While we can point to some of these changes as the direct effects that COVID-19 had on the fitness industry, the truth is that the industry has been on this trajectory for some time now.

If nothing else, the timeline itself has sped up with the closures and restrictions of many gyms throughout the world – and as members end and/or pause their contracts.

Nevertheless, there is hope for our industry because we know that people want to continue their health and fitness journeys. Successful gym businesses exploring this new territory are leaning into what consumers want, as well as getting all their back-of-house marketing, technology, and data-driven statistics in order.

Follow in the Footsteps of Successful Gym Businesses

We will show you five clear-cut ways successful gym owners have varied their offerings to weather this current industry crisis and continue to drive revenue.

1. The Hybrid Gym Membership

First and foremost, any successful health club or gym in 2021 and beyond will need to offer hybrid memberships. This will be a non-negotiable criterion, as clients look to return to exercise and find a health club that suits their needs.

Last year allowed the general public to become familiar with the convenience and flexibility attributed to online, livestreaming, and recorded workouts. That being said, most gym members also crave the camaraderie and social aspect of attending in-person classes, as well as the access to specialized gym equipment they receive when working out on-site.

To be a successful gym business in 2021 will mean offering your members the best of both worlds. Virtuagym’s new hybrid offering, PRO+ is the turnkey solution you need to keep members engaged and retain them long-term, with all of the in-app resources included. Offer it as a standalone membership, an upgrade to in-person training, or as an option for clients who have frozen their current membership.

Read more: Are Fitness Apps the Future of the Fitness Industry?

Many gyms had already begun the process of implementing digital offerings pre-pandemic, but now is the time to hammer out exactly how you will offer both in-person and digital services. Most importantly, ask how you can scale memberships to offer various options that appeal to a diverse clientele.

Discover PRO+ – A hybrid offering

2. Banking on Group Training (Online and On-Site)

We have mentioned before how group training and fitness classes are some of the biggest attractions that health clubs and gyms offer. So, being able to pivot your club’s offerings to focus on quality group training will be critical to retaining memberships.

You can take a page out of Peloton’s playbook to see exactly how engaging group training can be – even in the digital space. Offering clients the chance to indulge in a bit of healthy competition – both against other people as well as themselves – drives motivation and their desire to continue.

 

Successful gym businesses in 2021 are providing a seamless group training experience with all of their tools in one place. Content is delivered in the form of live streaming and on-demand workouts, nutritional guidance, and one-to-one coaching, right alongside community engagement.

Ready to create an unparalleled member experience for your club? Check out our top four steps to providing a great digital fitness experience.

3. Take Things Outside

While we’re on the subject of group training, it is impossible to ignore the elephant in the room: members are nervous about returning to in-person group training because of COVID.

At this point, the best option for most clubs is to focus on outdoor offerings; and there is some solid research to back this up. In a recent RunRepeat study, over 70% of respondents said that outdoor activities are how they plan to stay fit in 2021.

Add outdoor exercises to your gym services

Though it isn’t a new trend, outdoor fitness will be an important offering for your members to ease their safety fears while still getting in a great workout. It is something that successful gym owners – such as one of our clients, The Body Content – have implemented.

Read more: The Ultimate Guide For a Successful Outdoor Boot Camp Workout

4. A Consistent Marketing Strategy

You know how important your marketing is to your business model, and successful gym businesses in 2021 will focus heavily on a consistent message and strategy. Make sure your branding is where you want it to be, nail down your core message and gym offerings, and put all of your focus on consistency across platforms.

If you aren’t already dabbling in video marketing, you should start now. Success in the current digital market means you must be thinking in video format. Research from HubSpot shows that people report being “more likely to pay attention to video content”.

It also revealed that video is what a majority of members want to see more of in the future. Not to mention, video is what most of the social media apps are pushing these days. For example, there’s the undeniable success of Instagram LIVE and Reels, and, of course, TikTok.

You don’t need to be a tech wiz to create some quality video content that generates massive engagement, either. Adobe and Canva both have excellent video editing tools. Plus, an increasing number of these platforms let you edit your videos in-app, making sharing and streaming content a breeze.

For more on nailing down your gym marketing strategy, you’ll find some great tips here: 6 Surefire Ways to Adapt Your Business to the New Reality

5. Understand Consumer Behavior Through Data

Finally, the success of your health club through 2021 will mean diving into data. When do your members typically sign up? How long do they continue their memberships? Why do they quit? What is the male to female ratio?

Tablet with a business analytics dashboard - Virtuagym

Successful gym owners gain valuable insights about what drives consumer behavior by knowing which data metrics drive business results. When you begin to analyze the data, you can discover existing growth opportunities in your business and see where you are lacking.

There is no doubt that the game has changed for health clubs all over the world. Successful gym owners are doing things very differently in 2021. You too can stay ahead of the curve by implementing these five strategies to run a successful gym business.

Isn’t it time you started gearing up for success? Start treading this new data-saturated fitness landscape and bring your fitness business to the next level with Virtuagym’s Business Analytics Software for health and fitness professionals.

 

5 Things Fitness Businesses Should Have Set Up Online in 2022

The fitness industry is going digital. The shift has been a long time coming, as we have seen nearly every other market sector face digitalization over the last decade. Our industry is still embracing the online wave, but there is no doubt that the pandemic catalyzed transformation at an unprecedented rate.

Digital growth in the fitness sector is exploding – and everyone from big box gyms to boutique studios has had to shift their gym business model to hold onto members and deliver the sort of experience that consumers demand today.

It should come as no surprise that digital fitness will continue to dominate the market in 2022. From online gym memberships to data-powered fitness equipment, the health and wellness landscape has is saturated by powerful innovations that are taking the industry – and our lifestyles – by storm.

While you do not necessarily have to be the next Peloton, there are no cons to thinking outside the box and beginning your digital transformation to grow and add value to your members.

You know you need to be online to compete, but where do you start? There are hardware and software to think about, custom apps, social media, a strong web presence, wearables, payment processing, among a slew of other details.

The good news is there are both simple ways to bring your business online quickly, as well as some big picture, long-term ideas that can truly take your fitness business to the next level. Without further ado, let us deep-diving into the top five things that health clubs need to succeed in 2021 and beyond in a digital format.

1. A Website

A website is a non-negotiable in today’s market, and if you don’t already have one, it should be your number one priority. The very first step in a consumer’s journey is to look your business up online, and if you have zero online presence, you will likely lose the trust factor with a potential client.

Secondly, even if you already have a website, it’s time to see if it needs a revamp. Ensure that all of the information a consumer wants to know is easily accessible and up to date. For example, make information like pricing, membership types (do you offer an online gym membership?), and class info with detailed descriptions and times is readily available.

Create an intuitive flow through your website that is compatible both on desktop and mobile. Remember that most people browse via their phones, so mobile-first is the way to go. It might be worth working with a designer and developer if you’re only just starting – for example, if you’re a personal trainer who wants to train clients online.

Create pages with your available services, operating hours, and trainer information. Ideally, members should be able to manage their accounts, book classes or personal training sessions, and make payments right from your website – anything that makes their lives easier, as well as takes some pressure off of your front desk.

A final consideration is whether you want to publish regular blog posts on your website as well. The blog may or may not be a huge traffic generator in and of itself, but it can help cement your brand identity and establish your business as the go-to authority in the minds of your members.

You can always include articles that are specific to your location, to your fitness classes, to your niche, or provide general health and nutrition tips. A good blog with relevant links and CTAs can act as a marketing and lead generation tool when used correctly.

Read further: How to Increase the Online Visibility of Your Fitness Business

2. Livestreaming and Online Transactions

Online exercise video YouTube dancing

Your online presence doesn’t need to come to a halt the moment you have set up a gym website. In fact, you can kick things up a notch by setting up online transactions and livestreaming options to make your members’ (and your staff’s) lives easier.

Many website builders come with paid plugins that enable you to set up payment plans and other such services without needing to ever get into the nitty-gritty of coding.

For a full run-down on how to livestream a workout, check out our blog post titled A Step-by-Step Guide to Live Stream Your Fitness Classes.

Your website should focus on the customer experience – and a great website can become a platform to support the hybridization of your business. For example, it could potentially have third-party integrations to handle livestream and on-demand classes – which we will touch upon in more detail below.

3. A Flexible or Hybrid Gym Business Model

In the future, a hybrid model is going to be the best bet for most fitness businesses. Many members will still expect a physical location for workouts and classes (taking into account, of course, the COVID-19 regulations in your area), and many will rely primarily on your newly minted online offerings. Others may want the best of both worlds. In comes the hybrid gym business model.

What this means is that some – if not all – of your services and transactions need to be processed digitally. You will need to set up to take payments online, send and collect invoices, contracts, and other documents digitally, and provide flexible options for members to choose the digital, in-person, or hybrid experience that suits them best.

There is more to going hybrid than just less administrative workload. A robust hybrid offline and online gym membership adds a layer of value to members’ regular subscriptions. In the long term, you could consider upselling or cross-selling your online add-ons to generate more revenue while expanding your services.

To learn more about the benefits of a hybrid gym membership, check out PRO+, our ideal gym membership solution for current times.

Discover PRO+

4. An App to Communicate With Members

One of the big-picture offerings of the digital fitness experience is bringing your brand online with a custom app. The right software is essential for booking, scheduling, setting up virtual sessions, and more.

Not only that, but communicating with your members through a custom app allows you to continue providing that community experience that they crave – even when they are unable to attend in-person classes and workouts. You can even offer personalized nutrition and training advice based on a particular member’s needs and status.

Purpose-built gym management software like the Virtuagym platform offers a complete solution for your members and your business needs. Raintree Athletic Club in Colorado began using Virtuagym’s custom app around a year ago, but only recently embarked on a massive rebranding and relaunching of their digital services.

They saw the app as a way to reach beyond the brick-and-mortar limitations that most gyms are confined to. Here’s what Martin Johns, the General Manager of Raintree Athletic Club, has to say about having a custom gym app:

“Gym owners can only make so much of an impact when operating in a physical space. By having an above-par virtual offering that knows no walls, your impact is infinitely increased.”

5. A Beautiful Hybrid Gym Space

How to chose between yoga and meditation

Lastly, if you’re working hard to bring your gym or club online to target the hybrid gym business model, your space itself needs to be hybrid. That means your brick and mortar location and your online presence need to work together seamlessly to reinforce brand identity and also motivate members to keep them coming back.

Your website, social media presence, custom app, etc., should all look and function the same. But beautiful hybrid spaces also mean that you need to properly set up your on-demand or streaming workout location so that it serves both real-world and online needs. The physical location where you film or stream your digital offering should reflect your brand identity in addition to being brightly lit, with quality sound and a neutral background.

To learn more about setting up a stunningly effective hybrid gym space, read the blog on our webinar with Sarah Mannerings, who designed the energetic interior spaces of ROWBOTS.

The fitness industry has been fully turned on its head in the move to go digital, but that doesn’t mean your club will be left behind! These are the areas we have identified that will make the most impact not only financially, but also in terms of strengthening brand identity.

Some, like setting up a website and virtual streaming are simple ways to quickly bring your business online. Others, such as software and hybridizing business models, are long-term ideas to take your fitness business to the next level.

Keep Cultivating Your Remote Fitness Community With The Help of Tech

Following the global pandemic and subsequent closure of gyms, we’ve seen a soar in popularity for online workouts as businesses and self-employed fitness instructors go remote. According to the World Economic Forum, fitness app downloads grew by nearly 50% during the first half of 2020, and there are no signs of slowing.

However, with spring approaching and outdoor workouts back in the mix, how can tech still be of value? And how can you meet your clients in the middle?

Whether you are a gym owner or fitness instructor, here’s our how-to on using tech to grow your fitness business.

Flexible Training

Getting outdoors is a brilliant way to train, but the benefit of technology is the ability to train anytime, anywhere- making your business accessible to clients 24/7.

Not only can utilizing tech create a new stream of revenue, but it also allows you to add value to your services. Offering both pre-recorded and live workouts lets you connect digitally with members and create an online community, which helps increase motivation and engagement.

Members can also complete these workouts outside in the warmer months, bringing both the outdoors and online forum together in one place. Outdoor fitness has become popular with many businesses.

One gym utilizing the online platform is Anytime Fitness, which offers tailored plans and regular check-ins for members. They also provide their clients with nutritional advice, recipes, well-being tips, and on-demand workouts.

Members not only benefit from in-person training when the gyms are open but they also have a range of available add-on services needed regardless of whether their gym is open or closed.

Add a Gym Management Software to the Mix

Adding gym management software to the mix to bring all your fitness and well-being needs together can be a one-stop easy way to attract and retain clients.

One humble gym increasing its membership engagement and revenue is The Training Club. They’ve given members access to PRO+, Virtuagym’s personalized digital membership app.

The software combines online training with challenges, wellness tips, and meditation to deliver a complete-package experience to members – all powered and managed by Virtuagym.

Read more: Five Clients Share How Virtuagym Software Helped During the Pandemic

If you already have your packages in place, software apps can also be a fantastic upselling tool for more varied and flexible training, in addition to in-facility exercises.

Read how one of our clients, San Diego-based Pacific Beach Training, digitized their neighborhood gym during the pandemic in order to take back control and add value for their members.

Read their story

Increase the Value of Your Subscription

Going the extra mile and bringing something different into your offering can help you to tap into a more niche market and diversify. Nutrition tracking, for example, is a great way to add value to memberships.

Offering nutrition tracking and advice to your clients makes them feel that they’re getting more bang for their buck, which can ultimately help grow your business!

However, customizing nutrition plans for clients can be time-consuming, especially for personal trainers. Virtuagym nutrition coaching software allows for bespoke customization of meal plans for clients within the software itself, derived from an existing in-app database.

The software also lets you have your own branded app in which you can share diet plans directly with your clients or allow them to personalize plans themselves, according to their goals.

The Virtuagym nutrition software for gyms allows you to add food diaries, recipes, and ingredients, which completely tailors the experience.

Creating a Community Hub

We all know the benefits of exercising, but it can be hard to quantify the emotional and social benefits derived from making connections with fellow gym-goers. Such interactions help us stay motivated to exercise and keep us looking forward to going to the gym.

So, how can building a community increase member motivation and help grow your business?

Creating a community hub for your members can be a great way to increase engagement and socialization – a key motivator for people to exercise. Firstly, consider offering community access as premium content to your existing packages; this not only adds value but can diversify your revenue stream.

Ensure you regularly update your content and consider Q&A’s, organizing guest talks, and sharing conversation-starters to get people chatting and connecting.

Setting up a YouTube or Instagram account a great way to livestream or load pre-recorded workouts. By housing your content in one place, you can cross-post to your other social media channels.

Encouraging people to share, download, and comment on your videos can increase engagement and get people talking!

Going One-to-One

Whether you own a gym or are a self-employed personal trainer, offering digital one-to-one sessions, as well as small group sessions, is the way to go.

While this might seem obvious, organizing one-to-one programs is a time-consuming task, which is what hinders most gym owners from doing it.

Employing a more personalized approach to remote training can help you build a premium training package for your clients and encourage new business.

One-to-one training increases connection with both new-to-exercise members (who may require more attention) and clients who are looking to up-the-ante on their existing training. There’s something for everyone to gain when it comes to personalized, one-to-one training!

As we know, personal training sessions involve consultation and deep-dive analysis into goals and current fitness abilities – all eyes are on the client.

By offering a unique and personal experience, clients are more likely to hit their goals and see the added value of one-to-one training. Remote client coaching allows you to still regularly check-in with your clients, share tips, receive and send videos, monitor progress, and adapt programming – regardless of geography.

This lull in the fitness industry is an opportune moment to utilize software by inputting your clients’ programs and providing them with comprehensive nutrition plans they can receive and customize online.

Move it Outdoors

For very good reasons, people are still a little wary of the idea of returning to the gym, so why not take it outside? Offering socially distanced outdoor training helps people to feel safer and springtime is perfect timing for taking things outside!

This approach builds community and gets people back outdoors while keeping your business operating.

According to research conducted by RunRepeat, outdoor training is set to become a 2021 trend, so it’s a great time to build these sessions into your packages.

You can then film and share these sessions online to help build your brand.

All set? Next, learn how to promote your classes and workouts.

Are Fitness Clubs Around The World Opening Up Again?

The coronavirus pandemic has forced gyms and studios around the world to close their doors. And even though many countries have since reopened their fitness industry, the rise in cases caused by new strains for COVID leaves the future uncertain.

During the ongoing pandemic, fitness professionals and business owners have moved their offering online in order to adjust to what appears to be the ‘new normal’.

It’s a confusing and difficult time for us all to navigate, but in particular, those working in the fitness industry are left wondering “when will gyms and fitness clubs reopen?

The answer is varied. There are vast differences from country to country, state to state and in some places it will even depend on the type of gym or studio you own.

The good news is that gyms are reopening again, all over the world. It’s true that life won’t be completely the same for a while, and when clubs reopen t hey’ll have to quickly implement new safety measures to ensure they limit the spread of the virus.

However, the industry will start to find its feet again soon, and clubs, studios and gyms can start to bring in the same levels of revenue once again.

This article outlines the status of fitness club reopening policies in all of the US states and European countries. Plus we look at how to use technology to open back up and support your business through restrictions and closures.

Why Technology Is Crucial for Reopening

The landscape of the fitness industry transformed practically overnight – and as we move into a post-pandemic world, the way that consumers approach their exercise and wellness regimes has changed for good too.

Before the pandemic, technology was a useful addition to your fitness business. It helped you manage your bookings, scheduling and payments and enabled you to spend more time with clients.

But today, the technology you use should do all that and more. As your members become more and more used to working out with live-streaming, virtual trainers and in-app progress tracking, you should ensure that your online offering is on par with your real-life fitness programs. These are essential steps to take to ensure your business succeeds when gyms reopen after lockdown.

Recent research undertaken by Virtuagym found that while the vast majority of fitness professionals are offering online classes and workout options, more than half of them surveyed are unsure how to monetize and market their new digital fitness plans.

Rather than simply uploading classes to social media and giving them out for free, consider how you could use software to give your business model a boost. By utilizing Virtuagym’s software you can provide your members with a complete, holistic wellness experience.

The app, branded to your personal business, gives members access to in-app training programs, exercise and nutrition tracking, fitness challenges, live-streaming workouts and a library of more than 5000 3D workouts with an animated virtual trainer.

When Will Gyms Reopen?

So, when does the gym actually open back up? Across the US, local governments have made varying decisions about whether or not they want to open the fitness industry back up in their area. In Europe, the situation is just as varied.

It’s also worth noting that those countries that have opened gyms again may revert back to closure. Beijing has again closed gyms and fitness centers after noticing a resurgence of the virus when lockdown measures were relaxed.

  • So, When Will Gyms Reopen in the US?

Gyms are open in the US, however, they might be subject to state or county restrictions. For example, proof of vaccination is required for entering a gym in New York City.

  • When Will Gyms Reopen in Europe?

In Europe, gym reopening dates continue to be a mixed bag. In the Netherlands, gyms are closed until at least January 14th, 2022, while in Germany it’s tied to the situation per region.

By far, most European countries have open gyms, albeit with limitations. 2G or 3G rulings are enforced in on most of the continent, thus requiring an EU COVID pass  or other form of vaccination passport for entry.

  • When Does the Gym Open Back Up in The UK?

In the United Kingdom, gyms are still currently open in England. However, gyms and leisure centers in Scotland are closed from December 27th 2021. In Wales gyms are open, but have restrictions concerning social distancing. Finally, in Northern Ireland indoor sports are permitted, but the use of changeling rooms and shower facilities is discouraged to minimize changes of infection.

How Virtuagym Can Transform Your Business When Gyms Reopen After COVID

There is a lot of uncertainty about gym reopening times and whether clubs will in fact stay open for good once they finally are allowed to invite members back in.

As such, it’s important to align your business offering and message with the changing needs of the people you provide a service to.

The new PRO+ program from Virtuagym combines the real-life experience of training clients and members inside a facility with all of the digital training solutions their members need, such as livestreaming classes, virtual training, nutrition and workout tracking and a virtual community to share their results with.

This new offering allows members to remain a part of the club community and support their local gym throughout the difficult period currently faced.

Members continue to pay their club at a discounted rate, and in exchange receive a hybrid wellness solution combining real-life and virtual experiences that cater to all of their health, fitness and wellness needs.

Virtuagym does all the heavy lifting and can also provide business owners with fully integrated online billing. The system helps clubs boost retention with AI-driven coaching and push reactivation and will be crucial to ensuring your business thrives when gyms reopen.

*Virtuagym is not an official source of governmental regulations and cannot be held liable for any consequential damages that result from the use of, or the inability to use, the materials in this site.

Locating Prospective Clients Has Never Been Easier With Virtuagym’s Lead Management Software

Having a clear view and understanding of all your incoming leads can be very difficult. How do you determine who is really interested and how do you keep track of it? These are two common questions that can keep fitness professionals awake at night.

With Virtuagym’s lead management feature, tracking and approaching leads becomes a whole lot easier. Curious as to how? Then read on!

Leads tracking

First and foremost, what actually is a lead? A lead is a potential customer who has shown interest in your products or services by interacting with your brand, for example by signing-up for a trial class or newsletter.

For this reason, it is beneficial to track and understand these specific individuals and target them for conversion. Virtuagym’s lead management software ensures you stay on top of the number of incoming leads, so you can respond as effectively as possible.

After installing the lead management software, a new window will appear in your Virtuagym portal. This is the lead overview where you can easily add all contact information, comments, and origin of the leads. This way you can track your leads at any time of the day.

How Virtuagym's lead management software drives client growth

How to approach leads effectively

After a clear lead overview of all the key information has been created, it’s time to reach out to your potential clients! Being highly visible in the consumer’s decision-making process is very important.

Using this overview, you can easily approach your customers by calling them or sending them an email. That way you are well informed and you know if they are actually interested.

Convert leads to loyal members

Be prepared! A clear lead overview and email campaign will often ensure that a lead is convinced and actually chooses your product or service. After the lead has officially become a client you can easily change their status to “member” in your portal. This also ensures that all information from the lead overview is transferred to your client overview, simplifying the registration process significantly!

Get ready to grow your client base

Convinced of the benefits of Virtuagym’s lead management software? And ready to enhance your client base? Then get started today and make the most of your gym!

How To Define Your Brand Promise in 5 Steps

A lot of incredibly hard work and diligence goes into creating a brand promise. A brand promise is the experience that your customers can expect to receive every single time that they interact with your business. No matter if members are walking into your health club in person or logging in virtually, the brand promise must extend across the board to all the ways a client might interact with your fitness business. The more your health club or gym delivers on this promise, the stronger the value of your brand in the mind of both your clients as well as your employees. With a strong brand promise that delivers results, staff will stay longer and be happier and members will stay longer and be happier. So, just how do you craft a solid brand promise and deliver on it? Here is how to design your brand promise in 5 steps.

Learn more about what we can do for your enterprise

What do you sell?

To begin creating your brand promise, it is important to get clear on what you sell. Here we’re talking about things like: health, fitness and fun, confidence, wellness and well-being, lifestyle changes, a healthier mind and body, motivation, support and guidance, and a sense of community. This is keeping it really general: all health clubs and gyms sell these things to some extent- your competitors included. What your competitors cannot recreate, and what will become the absolute basis of your brand promise is how you make your customers feel. The actual experience that members have within your club and when they interact with your club is what is completely unique to your brand. So how do you start delivering that?

What do you do, and for who?

Crafting your unique brand promise means answering this basic question: what do you do, and for who?  Your brand promise will depend on taking the things you sell and combining them with three main elements: what you offer, what your customers need and what the market is missing. This defines the purpose of your brand and the fundamental value you commit to delivering to your members day in and day out.

Define the Top 5 things Your Customers Talk About: 

What are your customers – both members and staff- talking about? What are you doing well and what are you doing badly?  Gathering feedback from within your gym is one of the most important steps within the branding process. It will help you to give your members what they want instead of what you think they want. Feedback also helps you to identify your superhero clients: the ones who come in most often, who give the best reviews of your business and the ones who refer the most new clients. These are the customers- the superhero clients and long term members whose voice will really resonate in your brand promise. Commit to making decisions based on what staff and customers are saying and you will reap the benefits. 

Look for Common Themes Across the Board

What separates your health club from the other clubs around? Why is it that your members keep returning? What is it your staff is working for? How do they feel about you? Do they put themselves wholly behind the values of the organization?  Everyone should be on board when it comes to creating and guiding the brand promise. From senior managers to the PT team, reception team, etc. Gather intel from all departments and be sure to not leave anyone out. What separates you from your competitors is how you make them feel, and the brand promise arises by getting feedback from a full cross-section of your members and staff. Once you’ve collected all the data from staff and members, you can begin to look for themes that are common to everyone.

Deliver Values vs Virtues

Delivering the experience is the last step of a strong brand promise. Virtue is what you do rather than what you say you do. In your fitness business, your values must meet the virtues or today’s fitness consumer will lose interest in your brand. What you do must be in line with what you say you’re going to do. Once your brand promise is defined you need to make sure it is not only words, but also actions that every member of staff can follow to deliver the same experience.

Here it is important to reiterate that your customer experience is not on-site or online- its both. If your online offering is not providing the same level of customer experience as your in-club offering, then it’s taking away from it. And if your online product isn’t reflecting your brand promise and brand values, then it’s a different product. Racing to build an online offering and losing your brand promise is not reflecting your values. Both experiences should be relevant to your values and brand promise, taken separately as well as together.

The immediate takeaway to craft a better brand promise is that it’s all about listening. Make sure everyone is clear on what you want to achieve and why. Help them feel that they’re a part of it. The whole team will turn up and staff and members will both be happier.  Once you start to get that info it’s time to take action. Remember that your business does not HAVE a culture, your business IS its culture. The leadership and the people at the top need to be the examples for this culture in order for everyone else to be ready and willing to live out the culture as well, and for that purpose, the brand promise must be clearly defined.

5 Reasons Why Your Gym’s January 2022 Income Isn’t What You Hoped For

In the fitness world, January is framed as a big moment for gyms and studios everywhere. Thanks to New Year’s resolutions, people are often looking forward to turning over a new health and fitness leaf and set the tone for a healthy year – regardless of whether or not they see it through.

Thus, it can feel a little confusing and – and even disappointing – to see little to no revenue increase in January 2021. Fret not, after the year we’ve had, the industry’s expected trends simply cannot be taken at face value anymore.

In the January fitness rush of 2021, your gym could be suffering from one of these five problems:

  1. Problem one: Your country is in another phase of lockdown and all non-essential businesses are still closed.
  2. Problem two: Social distancing means fewer client hours and people do not trust that your gym can provide the safety measures they expect.
  3. Problem three: The weather outside is frightful, going to the gym doesn’t seem delightful.
  4. Problem four: They’re signing up with your competitors that simply have a better 2021-appropriate gym offering than you do.
  5. Problem five: Members are signing up, but are leaving after a trial period (let’s fix that!).

With these five hurdles in mind, let’s unpack some of the reasons revenue may have slowed down in what’s supposed to be your most lucrative month. We’ll give you the tools and ideas you need to turn things around and fit into the new landscape of the fitness industry!

Problem #1: Lockdowns Mean Your Business is Closed

In certain countries or cities, gyms are still shuttered due to increased lockdown measures caused by the new mutation and further spread of the coronavirus. Under some circumstances, clubs may only be able to accommodate half of the usual client hours.

This is especially painful for the fitness businesses that, according to IHRSA, sign up 12% of their total gym members during this pivotal month.

The fix:

Consider offering a hybridized workout program to attract new members and keep your current ones happy. A dive into the fitness trends for 2021 shows that a mix of digital and on-site membership is the way to go.

In many ways, people have gotten used to the idea of working out remotely at home or joining online fitness classes. January often marks new beginnings and you can urge your clientele and potential members to try new things – if you have the tech side of things up and running.

Problem #2: Reduced Capacity and a Lack of Trust in Your Corona Measures

Every business owner must adhere to the mandated corona safety protocols – and in many places, these measures may constantly be changing or differ from state to state.

Hence, members may be confused about your gym or studios’ safety measures and question whether or not you can deliver a corona-proof facility. Plus, with everyone so caught up in their own workouts, it can be difficult to maintain safe distances, keep masks on, and one can easily forget to clean the equipment after use.

The fix:

Use software to your advantage. As a gym manager or owner you need to ensure you have the right capacity, amount of staff, cleaning schedules sorted, and much more. Then, you need to tell people about it.

Utilize the right software that does the legwork for you. An app with a community and social feature will allow you to inform members of your efforts. Connect that with your social media and your outreach is multiplied – without that much effort on your part!

You can also use your custom app to enable booking with COVID-19 triage questions. This ensures that members are following safety protocols and are only attending classes when they are healthy, i.e., showing no symptoms of coronavirus.

Problem #3: The Cold Weather Means That People Are Still in That Warm, Fuzzy Holiday-Mode

The weather is cold and people are still recovering from all of those mince pies and eggnogs. Plus, the dropping temperatures may have more people seeking the comfort of their pajamas rather than making the trek to the gym. This may account for class cancellations and a limited number of new members coming into your gym.

The fix:

Give them an incentive to leave the house. Hold a fitness challenge and encourage people to get out of the house and onto the gym floor. This is an effective way to target gym-lovers. After all, what fitness fanatic doesn’t love a well-planned health challenge?

The best way to track a challenge like this is to use an app with a digital community feature. Participating members can keep up with each other and monitor their progress via leaderboards.

This challenge could be anything from learning to do the splits to increasing deadlift weights and good old step challenges. Australian gym F45 are excellent at rolling out challenges for their members.

Incentivize people to participate by offering prizes for challenge winners and participants. Make sure that you advertise on social media and encourage your members to spread the word to garner new members to sign up.

Problem #4: They’re Signing Up With Your Competitors Who Have a Better Corona-Proof Offering

The fitness industry is saturated with behemoth gyms and studios that make it a challenging landscape. It’s possible that while people are looking for a gym to help them fulfill their New Year’s resolutions and stay safe during the pandemic, your’s hasn’t quite made the cut this January.

The fix:

Be the COVID-proof gym that members are eager to return to by focusing on community. Social distancing has led to many people longing for a sense of community and friendship, as well as better health.

Beat the financial pitfalls caused by the coronavirus by embracing digitization coupled with an on-site offering. The hybrid model is the future of the fitness industry and will be essential for driving revenue in the months to come. Not only will this act as a catalyst to boost fitness memberships, but it will also strengthen your business for the future.

Then, spend time building your community by showing them how you’ve transformed. Engage with your immediate geographic area and posit yourself as part of a wider community. For example, Y Club gym in Manchester uses Twitter to stay engaged locally and paint themselves as a key voice in the city’s fitness scene.

Foster this feeling of togetherness within your gym too by using an app to create a digital space in which members can chat and share updates. You could also build an online presence for your brand by offering visitors to your website and social media pages access to e-books, newsletters, and infographics.

By introducing safe challenges and communal incentives, you can ensure that your January disappointments turn around in February.

Problem #5: Members are leaving after a trial period

You’ve got loads of people through the door by offering a New Year’s trial period or similar incentives. But after opting for the discounted membership, they stop visiting your gym.

The fix:

Onboard your new members properly and integrate them for high retention.

The best way to retain members after a trial period is to give them a good reason to stay. You could have the best equipment and training plans but if your members don’t feel as though they are part of your fitness community, they will have little good reason to stick around.

By fostering a sense of community amongst your members you can keep them from ending memberships prematurely and even develop new leads.

One of the best ways to do this is to ensure that your members get off on the right foot. Provide them with a great onboarding and keep your brand fresh in the memories (and in their pockets) by using an in-built digital community, like the Virtuagym app.

Such an app also allows you to track your members based on their scheduling and booking behaviors, allowing you to target at-risk members and engage with them. This is a fool-proof and data-driven way to ensure high retention rates while making your members know you care about them.

Ultimately, you shouldn’t be too disheartened that January of this year wasn’t the mad rush you had hoped for. According to reports, the peak season runs through May, with March actually being the busiest for client hours.

Perhaps it’s something to do with people shedding that winter weight and summer-ready. So regardless of your gym’s January revenue, stay positive, and learn the myriad ways you can utilize tech to solve your worries as we step towards the future. Especially a future that tech giants are already dipping their toes into.

Fitness Technology Trends 2022

Do you ever get the feeling that the second Halloween passes, we’re suddenly steamrolling towards the new year?  As the holiday season kickstarts in earnest around the Thanksgiving table, it’s time to review the lessons we’ve learned over the year and look ahead at the fitness technology trends we can expect to develop in 2022.

How Does Fitness Look In 2022?

It’s looking up for the fitness industry! Fit tech innovation has been developing at lightning speed.
According to a worldwide consumer survey, the overall conversion rate is up by 108%. That means more people have joined gyms since the lockdowns.

Not only have previous gym-goers returned to the fold, but we’re also seeing an influx of new members ready to join the fray.

So, with numbers looking positive in the approach to the new year, how can we expect the fitness world to look?

Below, we discuss some expected fitness trends for 2022. And we break down three essential developments that will future-proof your fitness business growth in the new year.

1. From Health Clubs To Health Hubs

Holistic health has continued to grow more crucial for clients looking to nurture both their emotional and physical wellbeing.

Since the start of the pandemic in 2020, we have become increasingly more understanding of the intrinsic link between physical and mental health. Now, more than ever, people require more freedom and flexibility to work on both.

This trend will see health clubs continuing to evolve further into health hubs, where the facilities for holistic healthcare will continue to expand.

So, what can we expect to see more of?

Nutrition

The saying goes:

‘You can’t out-train a bad diet.’

Personalized nutrition plans are nothing new to the fitness industry. But as our understanding of health expands, you could be missing out if they’re not a part of your customer experience offering.

According to research run by RunRepeat, the UK saw a staggering 159.4% rise in active UK adults seeing personal trainers and nutritionists in 2021, with the US experiencing 89.4% growth.

It seems that clients are looking to take a more personalized approach to diet and exercise coming into the new year.

Meditation And Mindfulness

Positioning your fitness business as a holistic brand means offering services that support mental health too.

It comes as no surprise that the demand for relaxation and mindfulness apps has exploded. With relaxation apps receiving a 437% increase in searches and mindfulness apps a whopping 2483%!

And the demand shows no signs of slowing down!

Recent research predicts that The Mental Health Apps Market is expected to reach $3.3 billion by 2027.

So of course we have a solution for you. Check out our very own MINDVIBE app which focuses on total-body health, including the immune system, heart health, cardiovascular health, and more.

Exercise Is Medicine

Exercise is Medicine (EIM) is a global health initiative managed by the American College of Sports Medicine (ACSM).

It is designed to make physical activity part of a treatment and prevention plan for patients at risk of a range of health conditions.

This means that a standard part of practice could be a referral to a range of health professionals across a range of professions within the health and fitness industry.

This interest in fitness and sports as part of a more holistic approach to healthcare and sickness prevention opens up new avenues for fitness operators.

The initiative serves as proof that clients are moving beyond aesthetic gym goals and towards long-term solutions to improve their lifestyles.

2. Fitness Technology Trends and Hybrid Fitness Will Endure

Whether it means training online, offline, at home, or outdoors, hybrid fitness solutions are here to stay in 2022!

In the last two years, we’ve seen how crucial flexible and hybrid fitness offerings are for clients. And there seems to be no slowing down for this fitness technology trend!

Most gyms have now reopened worldwide, but the needs of clients have changed irrevocably.

In the same way, the workplace has become more flexible, we can now expect the same personalization within the fitness industry. We want it to fit more comfortably with our daily lives.

And the combination of online, outdoor, and home fitness offerings within a hybrid model will likely keep growing in popularity for the modern fitness business.

So, what will we see more of?

Online Fitness

According to The Les Mills 2021 Global Fitness Report, 80% of gym members want to integrate digital fitness offerings into their individual workout plans moving forward. Technology and fitness now walk hand in hand!

This may require fitness operators to pivot when it comes to offering both live and digital offerings to suit the needs of modern clients. And not only that.

Implementing a hybrid model, also known as omnichannel fitness, can encourage your clients to work out more. Users of digital fitness services tend to train 22% more than those who only train live in a club. For comparison, it’s 4.4x per week vs. 3.6x per week.

However, while digital fitness is on the rise, it appears users would still prefer a blended approach when it comes to training.  Technology can, therefore, be complementary rather than used as a substitute.

According to the majority of consumers (59%), a 60:40 mix between workouts at the gym and workouts at home would be the most favorable outcome. With as many as 80% of respondents stating they would continue to train at home after the pandemic.

It looks as though fit tech innovation will gain even further traction post-pandemic!

Outdoor Fitness

Ah, the great outdoors!

Fresh air, unlimited space, and nature at your feet. What’s not to love about outdoor fitness?

Working out in the local park has grown immensely popular since Covid-19 began, with approximately 50% of active US adults getting stuck into outdoor workouts and over 65% of the UK committing to an outside sweat.

Outdoor group training is also a fantastic way for clients to enjoy socialization, atmosphere, and inclusiveness– particularly for those working from home.

While it comes as no surprise that we can expect attendance to dip throughout the cold winter months, clients are still reaping the benefits nonetheless! It could be time to consider bringing outdoor fitness into your offering.

Fitness At Home

Home fitness remains the fastest growing fitness trend since lockdown forced many of us to turn to home for a sweat.

The percentage of active adults viewing at-home fitness equipment as their best option for staying fit increased by 49.6% and an explosive 218.3% in the US. We also saw an increase of 155.9% in gym-goers buying home gym equipment!

It appears there is a whole market available for hybrid business plans incorporating home workouts into their client fitness plans. Home workouts look to stay put in 2022 with fit tech innovation making it easier and more effective than ever before.

Not sure how to expand your offerings?

There is a multitude of ways to offer added value to your clients by going digital.

From branded video workout libraries, wearables, and personalized at-home workout programs to video check-ins, video training, and professional insights in biometric data- the options are endless

3. Getting Up Close And Personal

Different people have different abilities, ambitions, and ideas of what being ‘healthy’ means to them. No person is the same and therefore fitness should not take a cookie-cutter approach.

Worldwide, approximately 1.5 billion people live with visible or invisible disabilities. 

And according to a survey conducted by the CDC, almost 41% of US adults have struggled with mental health since lockdowns began.

What is more, factors such as time, cost, transportation, education, feeling unwelcome, lack of social support, and wheelchair accessibility are all huge barriers people face on a daily basis.

Health and wellness should not be a privilege but available for everyone, regardless of background, age, location, or financial means. Fit tech innovation is key to helping everyone enjoy fitness in a way that fits them best.

Personalization and inclusivity are essential for the modern fitness business to thrive. Through personalization and technology, the fitness industry can democratize. And so welcome more and more people into the fitness fold, regardless of ability.

This means harnessing technology as a force for good. And enabling as many people as possible to access health and wellness opportunities.

Virtuagym believes in a happier and healthier world where inclusiveness should be a priority of all fitness operators.

Recently, UNESCO undertook a study of health clubs. The study was purpose-built to facilitate safe and successful workouts for diverse populations, including people with disabilities.

Of those included in the study, 72% of clubs reported an increase in customer loyalty and 51% noticed increases in revenue.

Thankfully, inclusive gyms are on the rise, with the community and mutual support as central tenets for the client who may otherwise feel like gyms are not designed with their bodies in mind.

Fitness Technology Trends as a Tool for Personal Success

Technology is an incredible tool, regardless of your business. It has the ability to provide your members with hybrid fitness solutions by combining both the physical and digital worlds. And so provide personalized, meaningful, and varied experiences for people wanting to work out how, when, and where they want.

With support such as fitness apps, workout videos, fitness wearables, and more personalized plans, people can now work towards their health and wellness goals in a way that fits their lifestyle best.

With the development of fit tech, gamification and exergaming are becoming more and more popular. The savvy fitness entrepreneur will use this to their advantage to personalize their offering even further.

For example, Heart Rate Tracking enables real-time competition in group lessons, in-facility or through Video Work-outs. Through wearables and a leaderboard you can put fun into fitness and get some healthy competition going!

This powerful tool also encourages engagement and breaks down the barriers that hold back people’s confidence, experience, and knowledge.

The Takeaway

Local gyms are not dead, and fitness technology trends are on the rise. Fit tech innovation is always on the move.

This is great news for business owners looking to diversify and build their brand in line with growing fitness technology trends in 2022!

10 Simple Tricks That Could Have Saved You Time in January

Oh, January – a time of cold nights, New Year’s resolutions, and (under normal circumstances) new member sign-ups.

January 2022 may not be the most lucrative in your track record, but like many businesses, just staying afloat is the main game at the moment.

You may miss the buzz of fresh-faced and familiar members at your gym or studio – and maybe even the humdrum of administrative work that goes into maintaining your business.

From managing payments, creating exercise programs, scheduling classes, invoicing, to trying to engage and retain newcomers, there are still ways to make processes easy even despite the pandemic throwing things for a loop.

That’s why we’ve rounded up the top ten tips and tricks you should have employed over the January month to keep on top of running a gym or studio.

And remember, it’s never too late to start organizing. Better time management for your gym means more time to spend problem-solving the issues brought on by closures and lockdowns. This means innovating your business, engaging with members, and accelerating growth in creative ways.

1. Delegate Your Tasks

Don’t try too hard to be a one-person show. Remember that January is when people are keener than over on working out. Try to apply unconventional methods – such as digitizing your offerings and marketing efforts – to keep January 2021 as busy as any other January. And, it’s okay to ask a little more of your staff and colleagues during this trying period, as long as you’re there for them too.

Don’t mistake delegation for passing off your work to someone else. Dividing tasks between your team is an effective way to manage your business. Small tasks are great for delegating because while they do not take up much of your time individually, they do take up a huge chunk when added together.

When delegating a task give clear instructions to your team members about what you need to be completed and how. Provide complete resources for them to do the job and make sure they have the skills to get it done.

2. Digitize your workout programs

Use the time before the January gym rush to digitize your workout programs, routines, and other services to succeed this year. We’ve mentioned before why this is key in running a gym in 2021, and there’s no point fearing the advancement of tech giants in the fitness industry.

Make sure to get a head start. Any gym owner and personal trainer know the huge amount of time that goes into organizing bespoke training plans for each one of your members.

When created by hand, you could easily spend hours crafting a single plan for a single member. Rather than agonize over paper plans and then providing handouts for gym-goers, digitize your training programs and save time.

The most effective way to do this is by using an app for your gym. The app should not only feature training plans for members but also provide instructions on how to do each exercise. This means a faster fitness progression and easier empowerment for your members – without your constant help.

3. Utilize Digital Contracting

More members mean more contracts. That equates to additional paperwork and time away from the gym floor. If you’re tired of human-errors such as typos, unreadable email addresses, or incorrect bank account numbers then it might be time to make the much-needed switch to digital contracting.

Not only can you rest easy knowing Greta Thunberg would be pleased about your paperless efforts, but you’ll also free up time by simply sending a member sign up form online. This means members can quickly sign contracts using a computer or phone. Fewer errors in your contracts also mean more revenue for your gym (not to mention the costs you’ll save on printing and copying).

As more and more members are becoming tech-savvy, familiarizing them with the digital aspects of your gym will also make it easier to market a hybrid membership to them. Such memberships, that combine in-facility access with online workout subscriptions, are the ideal post-COVID gym offering for successful health clubs.

4. Simplify Your Payment Structure

While we’re on the topic of payments, consider how easy your current payment structure is. Administrative tasks are time-consuming, so the way you accept payments from members should be made as simple as possible.

One impactful way to do this is to use software that automates recurring payment processes. You can use a management tool that does invoicing for you. Tools such as the Virtuagym software will allow you to set your preferred billing date and will automatically charge your members. That means less stress for you as you won’t have to chase up unpaid invoices as they are automatically debited from your member’s account.

The best part is when clients pause their contracts due to unexpected lockdowns, you can pause payments with the click of a button. It’s no-fuss and incredibly time-saving!

5. Use a Class Scheduling Software

If you’re not already doing this, changing to an online class scheduling software could be set to change your life. We mean it. Allowing your members to access online class booking on a website and app will help you track attendance and revenue, automate booking confirmation, and even set reminders.

You can also set your software to display a waiting list so that if members drop out of classes, you know exactly how many people are waiting in line to be a part of the class.

On top of that, you can also consider setting up triage questions to ensure safety and capacity measures are met in your facility. It’s a simple way to take the labor out of handling timeslots and booking classes.

6. Streamline Your Check-In Process

If your gym or studio always requires one person to be on hand to check-in members as they enter and exit the gym, then you may be able to save a huge amount of time with an improved check-in process.

Barcode scanners, turnstile systems, or RFID scanners could save you a lot of time and lead to a better allocation of gym staff.

As well as freeing up your precious hours, they could also help you collect more data on your members, which could improve the success of your gym in the long run. Connect a scanner to an app like Virtuagym and you can track and control members’ attendance, gaining deeper insights into your members’ behaviors. With this information, you could predict churn rates and focus on retaining at-risk members.

7. Optimize Sales Using a Webshop

If you sell products in your gym, you may need a member of staff on hand to assist members with their purchase and put products through a checkout. An easier way to do this is to encourage your clients to buy products online and also via an app.

Including a webshop in an app that your clients are already using can increase the visibility of the products for sale. This will positively influence your conversion rates too.

You could also use a webshop to promote hybrid workout bundles. For example, if you offer five small-group Pilates classes plus five digital classes for a discounted price, you could allow members to purchase this bundle ahead of time online. This will speed up client registration, attract new members, and help you open up new revenue streams.

8. Offer Resources Outside of Your Gym

Coronavirus aside for a moment, gym veterans are usually left feeling a little exasperated at the fitness rush during this month. Classes are usually overpacked and the gym floor might feel especially busy.

To combat this, you should offer additional resources to members outside of your gym. This means they don’t have to work out with you within the confines of the gym or studio building alone.

Set your member’s challenges or provide an app that allows them to undertake activities outside of the gym. Use a coaching tool that delivers a workout and keeps members engaged while they’re waiting out the busy season.

9. Track Client Nutrition Using an App

Much like an exercise coaching program, keeping on top of your member’s nutrition plans can be extremely time-consuming and is an aspect of gym-life that is often neglected by bigger businesses due to time constraints.

But if a client sticks to a nutrition program that delivers fitness results, they will be much happier with their progress, and as such, much more loyal to your business. They’ll also be significantly more likely to recommend your company to a friend, in turn generating leads and sales.
For an example of how a digitized nutrition plan can help your members check out Virtuagym.

The Virtuagym app provides your members with an extensive nutrition database so that they can input what they have eaten and track micro and macronutrients. It can be used to create digital food plans and can also be integrated into a wider mobile app that will manage all of your business needs.

10. Use a Centralized Management System for Marketing

If you are trying to run your business and do online marketing at the same time, well hats off to you. But, there’s no shame in admitting that you might be feeling a little overwhelmed by your workload.

If you’re in a position to hire someone that has the experience to double up as a marketing officer, then this could save you time as you start to grow your business.

Otherwise, dishing out various marketing tasks to team members could help you stay on top of this work. You could also sign up to websites such as HubSpot and HootSuite, which can help you manage your marketing strategy in one single place.

These sites allow you to upload and schedule content so that you don’t have to keep running back to your phone and computer throughout the course of the day. Is there a learning curve? Yes. But, will it give you a better understanding of your business? Absolutely.

Once you’ve streamlined the tasks mentioned above, you might find yourself being able to delve deeper into your entrepreneurial mindset and find a new love for running a fitness business in 2021.