Virtuagym Unveils MAX AI: AI-Powered Coaching for Gyms and Trainers

Aug 26, 2025 - clock icon 4 min
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New AI-powered coaching solution allows trainers to build personalized workout plans within 20 seconds, allowing fitness businesses and trainers to make personalized coaching available for everyone.

  • MAX AI Coach brings AI-powered training plan generation to Virtuagym’s Coach mobile app, which has an average rating of 4.5 stars in the Appstore and Google Play.
  • It enables coaches to create personalized workout plans within 20 seconds, using Virtuagym’s 6,000+ exercise library of 3D animated activities.
  • MAX AI takes into account a broad data set of customer profile data and trainer input. Trainers always keep full control and can tailor and perfect AI-generated plans based on their preference. .
  • MAX AI Coach is a first step within Virtuagym’s broader AI-first strategy, with future updates including AI-driven meal planning, content generation and business insights.
  • The AI-enhanced coaching allows fitness businesses to provide all customers personalized coaching at a fraction of the cost, truly democratising personal coaching for all..

Amsterdam, August 27 – Virtuagym, global provider of the leading All-in-One health and fitness software solution, introduces its new AI-powered coaching solution MAX AI Coach. The new tool integrates artificial intelligence directly into the Virtuagym’s leading coaching platform and it’s library of 6,000+ 3D animated activities, allowing trainers to generate personalized workout plans within 20 seconds.

In 2023 the company was one of the first to launch their AI Workout generator for consumers. After two years of rigorous testing and continuous improvement, MAX AI Coach now brings the power of AI-driven workout building into the hands of Virtuagym’s 10.000+ business clients, allowing them to offer faster, smarter, and more scalable coaching.

AI-powered coaching for professionals — built for flexibility

MAX AI Coach enables coaches to create personalized AI-generated training plans, using the client’s personal profile data and by specifying additional requirements, such as training frequency exercise types, exercise equipment, injuries and training styles such as supersets or circuits. The AI then delivers a personalized workout plan, professional naming and descriptions, which is fully integrated within Virtuagym’s coaching platform, including 3D animated exercise instructions and exercise tracking.

Coaches always retain full control over the generated plans. They can easily fine-tune workouts by modifying exercises, adjusting sets and reps, or even request alternative AI-generated versions. Once satisfied, coaches can assign plans directly to clients through Virtuagym’s integrated ecosystem — connecting workouts to progress tracking, nutrition coaching, challenges, and more.

“The launch of Virtuagym’s new MAX AI Coach marks a significant step in our mission to make personal coaching more scalable and effective,” said Hugo Braam, CEO and Co-Founder of Virtuagym. “Fitness businesses struggle with finding good staff and have a constant need to get more efficient. — MAX AI Coach allows them to provide a high quality personal coaching experience at scale, without compromising on quality. ”

Leading the AI revolution in our industry

After launching the consumer AI workout builder two years ago, Virtuagym’s MAX AI Coach is only a next important milestone in the company’s broader strategy to double down on the potential of AI throughout its software platform for club management, coaching and engagement.

Future updates will introduce MAX AI Coach within Virtuagym’s recently launched body composition kiosk, allowing members to get personalized workout plans, taking into account their fitness level and body composition. AI-driven meal planning and nutrition coaching are in the works for Virtuagym’s Food app, and many more powerful features in the pipeline.

“With Virtuagym MAX as our integral platform AI assistant, we have moved towards an AI-first strategy that enables our customers to reap the benefits of the potential of AI,” said Hugo Braam, ** ** “We are adding layers of AI and gamification across the thousands of data points our platform generates through body composition monitoring, our integrated wearables, nutrition intake and training data. This allows us to really understand and help the member in a way that has never been possible before. It’s an exciting future and we look forward to being a leader in this amazing revolution. ”

With the introduction of Virtuagym MAX, Virtuagym continues its mission to create a healthier happier world, by empowering businesses and individuals with its solutions. MAX AI Coach is now freely available as part of Virtuagym’s coaching solution, allowing trainers to generate personalized plans in the Virtuagym Coach App.

About Virtuagym

Virtuagym is a global provider of the leading All-in-One health and fitness software solution for the fitness industry and corporate market. With innovative tools for management, coaching and engagement, Virtuagym helps businesses of all shapes and sizes to grow by enhancing client experiences and business management, supporting retention, and saving valuable time and money.

Virtuagym supports more than 30 million consumers, over 10,000 fitness businesses, and 50,000+ trainers worldwide, including Fitness Park, Synergym, FitForLess, Holmes Place, Mrs. Sporty, Fit20, and many more.

For more information, media assets, or interview requests, please contact:

Mariló Hernández

mariah@digifit.eu