3 min
Two companies consolidate a 2021 strategic alliance by making their data-driven software integration available to fitness businesses in the UK
13th October, Amsterdam, Netherlands
Virtuagym, the leading global fitness technology provider, and FitnessKPI, creator of the first business intelligence management scorecard for sports and fitness facilities, have announced that they will now be supporting UK fitness businesses through their innovative data integration.
The solution will enable gym owners and managers, personal trainers and fitness entrepreneurs to make strategic and operational decisions informed by 24/7 business data analysis, helping to enhance performance and meet specific targets.
By bringing together Virtuagym’s market-leading fitness software solutions with FitnessKPI’s dynamic interface, fitness businesses of all shapes and sizes can utilise an Artificial Intelligence-driven tool that automates and analyses data on a daily basis. By being able to set benchmarks, compare results, predict churn, assess competitors and receive instant alerts on performance goals, the integration allows for more efficient business planning and decision making.
“We are very excited about this entry into the UK market, where we expect to have more than 100 customers in the next year,” says Enric Bonilla, Country Manager for FitnessKPI. “We are happy to extend this integration with Virtuagym and for their support in this new market for FitnessKPI. We believe that the solution will provide real value to the UK fitness sector.”
The partnership between Virtuagym and FitnessKPI was first announced in 2021, initially to revolutionise the Spanish health and fitness industry. The progress made to date with customer usage has underlined this move into a second market, where Virtuagym works with the likes of Jetts UK, Buzz Gym and XCELERATE.
The extension of the work with FitnessKPI also reinforces Virtuagym’s continued international growth and enhancement of its product for the fitness industry and corporate wellness. Earlier this year Virtuagym announced a 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
“It is great news for our customers and the wider fitness industry in the UK that we have been able to extend our partnership with FitnessKPI into this market”, said Jesús Risueño, Director of Global Sales at Virtuagym. “It is more important than ever for fitness businesses to make informed decisions based on intelligent use of data, so we are excited to see the impact this integration can have on further enhancing our customers’ engagement, retention and growth.”
About Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management for the fitness industry and corporate wellness. The platform delivers a complete ecosystem of integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, wearables, online coaching, scheduling, billing and more.
Virtuagym supports more than 20 million consumers, over 9,000 fitness businesses, and 45,000+ trainers worldwide, including Mrs Sporty, Jetts UK, Fit20, Fitness Park and many more.
Virtuagym currently has 200+ employees across their offices in Amsterdam and the Americas.
For more details, visit virtuagym.com
About FitnessKPI
With a presence in Spain, Portugal, Belgium, The Netherlands, France, Italy, UK, and Latin America, FitnessKPI is the largest national company specialising in fitness industry data. Its metrics, analysis and statistics provide real and complete knowledge of the sector so that sports centres have the best management tool.
Accessible from anywhere and any device and with a 100% automated and error-free process, thanks to FitnessKPI managers and directors of fitness centres or clubs will have the help of an artificial intelligence system that will facilitate decision-making and analyse both the centre’s performance and that of competitors in real time.
