Virtuagym Newsroom
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Business
Virtuagym announces Jesús Risueño as its first Country Director for Spain
Aug 22, 2024
Virtuagym has underlined its commitment to the Spanish industry by hiring its first Country Director, Jesús Risueño. Based in Spain, the role will be central to Virtuagym expanding its local presence and supporting even more customers looking to enhance their business efficiency and member experiences via Virtuagym’s automated coaching and management technology

Partnership
EGYM and Virtuagym to enter partnership and integrate club management software
Feb 13, 2024
EGYM, a global fitness technology and corporate fitness leader, has partnered with Virtuagym, a leading provider of All-in-One fitness coaching and club management technology.

Partnership
Virtuagym and Start2Move partner to enhance training for next generation of Dutch fitness professionals
Aug 23, 2023
Start2Move, the Netherlands’ leading fitness and health education provider, has named Virtuagym as its Official Digital Partner for coaching and training. From September 2023, Fitness Trainer B students will receive free access to Virtuagym’s digital coaching platform, equipping them with key skills for the modern fitness industry. The collaboration supports Virtuagym’s wider strategy to empower the next generation of professionals with early access to digital tools and personalized coaching technologies. It also marks the latest step in Start2Move’s commitment to building sustainable, future-ready careers in fitness and health.

Product
Virtuagym launches digital coaching solution powered by Artificial Intelligence
Jul 4, 2023
Virtuagym AI Coach instantly creates tailored workouts for users based on their specific requirements, inputted via a chat interface.

Partnership
Virtuagym and Hidden Profits Marketing partner and launch new lead management solution for fitness clubs and studios
May 24, 2023
Virtuagym has announced a new partnership with Hidden Profits Marketing, combining its club management software with Europe’s leading fitness lead generation platform. This integration enables gyms and studios to automatically sync and manage leads within Virtuagym’s system, reducing admin work and enhancing conversion tracking. Initially available in the Benelux and DACH regions, the solution aims to support clubs like Mrs.Sporty in scaling their acquisition efforts through automation. The partnership reflects Virtuagym’s ongoing expansion strategy, strengthening its open All-in-One fitness platform through smart integrations.

Partnership
DFAV Announce Virtuagym as Official Digital Partner
Apr 4, 2023
The new agreement sees Virtuagym become DFAV’s Official Digital Partner, to support the digital transformation of DFAV’s educational training programmes and training qualification opportunities in Germany.

Partnership
Virtuagym and Matrix Fitness enhance training experience with launch of connected strength solution
Mar 7, 2023
Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.

Event
FitNation 2022 - Community and Cooperation Essential for the Future of Fitness
Oct 31, 2022
Industry leaders gathered at Europe’s fastest growing fitness conference to discuss the biggest innovations and challenges facing the industry

Partnership
Virtuagym and FitnessKPI introduce innovative integration to the UK fitness market
Oct 13, 2022
Two companies consolidate a 2021 strategic alliance by making their data-driven software integration available to fitness businesses in the UK

Partnership
Virtuagym & Fonds Gehandicaptensport launches new fitness app: Unique Sports at Home
Jul 29, 2022
Fonds Gehandicaptensport and Virtuagym have created a new app to help people with a disability to workout at home.

Industry Insight
Virtuagym study shows importance of fitness apps and personalisation in the fitness industry
Jul 13, 2022
A new 2022 global customer survey from Virtuagym, the leading fitness technology provider, has found that a majority of clubs, studios and trainers (94%) are now using mobile apps as core components of their fitness businesses.

Business
Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology
Apr 29, 2022
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

Product
VIRTUAGYM ELEVATES CLIENT FITNESS EXPERIENCE WITH VIRTUAGYM FITZONE
Feb 10, 2022
Virtuagym has officially launched FitZone, a gamified heart-rate tracking feature designed to enhance member motivation, boost retention and build community both in and outside the gym. Now available in the Benelux, FitZone integrates with Virtuagym’s branded mobile app to offer clubs a seamless hybrid fitness experience—combining in-club training, at-home workouts and real-time performance feedback. The feature supports wearable integration (NEO Health GO & Pulse) and allows clubs to generate extra revenue while delivering a highly personalised and engaging member journey. A global rollout will follow.

Event
FitNation 2021 - global brands and influencers emphasise importance of personalization for the future of fitness
Nov 29, 2021
The short and long term success of the fitness industry is dependent on fitness businesses providing more personalised and localised experiences for their customers, according to leading fitness industry brands and influencers speaking at the annual B2B eventFitNation 2021.

Partnership
Virtuagym and FitnessKPI introduce innovative integration to the UK fitness market
Oct 13, 2021
Virtuagym, a global leader in fitness technology, and FitnessKPI, creator of the first business intelligence scorecard for fitness facilities, have expanded their partnership to support UK fitness businesses. This integration combines Virtuagym’s fitness software with FitnessKPI’s AI-powered analytics, helping gyms, trainers, and fitness entrepreneurs monitor performance, predict churn, benchmark results, and make informed decisions 24/7.

Product
Virtuagym Launches New Video Workout Platform
Oct 12, 2021
Fitness businesses can now build custom video workout libraries with the integrated platform

Event
Virtuagym Co-Founder emphasises vital role of fitness technology during WHO discussion
Jun 8, 2021
Technology is breaking down barriers, democratising the health and fitness industry and making it more accessible to people, according to Hugo Braam, the Co-Founder and CEO of leading fitness technology provider Virtuagym.

BREAKING DOWN BARRIERS - VIRTUAGYM CO-FOUNDER EMPHASISES VITAL ROLE OF FITNESS TECHNOLOGY DURING WORLD HEALTH ORGANISATION DISCUSSION
Jun 8, 2021
In the WHO’s “reINVENT & reBUILD” webinar, Hugo Braam, co-founder and CEO of Virtuagym, emphasized technology’s role in making fitness more accessible. He explained how combining physical and digital offerings allows people to exercise on their own terms.

Industry Insight
New Global Research Underlines Integral Role of Technology for the Fitness Industry
May 25, 2021
Results of customer survey reveal extensive digitisation by gyms, fitness studios and personal trainers during the Covid-19 pandemic

Product
Virtuagym launches COVID pass integration to help fitness businesses comply with regulations
May 25, 2021
Virtuagym's COVID Pass Integration allows fitness businesses to efficiently and securely check a customer’s COVID-19 status each time they enter their facility, whilst simultaneously helping them to manage access levels.

Virtuagym appoints Ilan Goudsmit as new member of their Supervisory Board
Mar 1, 2021
Virtuagym, a leading software provider for gyms and corporate wellness, has appointed Ilan Goudsmit to its supervisory board. Bringing extensive experience in venture capital and scaling tech scale-ups, Goudsmit previously led Virtuagym’s 2018 funding round and has supported numerous international tech companies in growth and successful exits.

Product