Virtuagym Newsroom

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 Jesús Risueño
Business

Virtuagym announces Jesús Risueño as its first Country Director for Spain

Aug 22, 2024

Virtuagym has underlined its commitment to the Spanish industry by hiring its first Country Director, Jesús Risueño. Based in Spain, the role will be central to Virtuagym expanding its local presence and supporting even more customers looking to enhance their business efficiency and member experiences via Virtuagym’s automated coaching and management technology

Woman looks at gym machine and it connects to Virtuagym App
Partnership

EGYM and Virtuagym to enter partnership and integrate club management software

Feb 13, 2024

EGYM, a global fitness technology and corporate fitness leader, has partnered with Virtuagym, a leading provider of All-in-One fitness coaching and club management technology.

s2m virtuagym
Partnership

Virtuagym and Start2Move partner to enhance training for next generation of Dutch fitness professionals

Aug 23, 2023

Start2Move, the Netherlands’ leading fitness and health education provider, has named Virtuagym as its Official Digital Partner for coaching and training. From September 2023, Fitness Trainer B students will receive free access to Virtuagym’s digital coaching platform, equipping them with key skills for the modern fitness industry. The collaboration supports Virtuagym’s wider strategy to empower the next generation of professionals with early access to digital tools and personalized coaching technologies. It also marks the latest step in Start2Move’s commitment to building sustainable, future-ready careers in fitness and health.

AI coach dialogue overview inside Virtuagym app
Product

Virtuagym launches digital coaching solution powered by Artificial Intelligence

Jul 4, 2023

Virtuagym AI Coach instantly creates tailored workouts for users based on their specific requirements, inputted via a chat interface.

HPM virtuagym
Partnership

Virtuagym and Hidden Profits Marketing partner and launch new lead management solution for fitness clubs and studios

May 24, 2023

Virtuagym has announced a new partnership with Hidden Profits Marketing, combining its club management software with Europe’s leading fitness lead generation platform. This integration enables gyms and studios to automatically sync and manage leads within Virtuagym’s system, reducing admin work and enhancing conversion tracking. Initially available in the Benelux and DACH regions, the solution aims to support clubs like Mrs.Sporty in scaling their acquisition efforts through automation. The partnership reflects Virtuagym’s ongoing expansion strategy, strengthening its open All-in-One fitness platform through smart integrations.

Virtuagym & DFAV
Partnership

DFAV Announce Virtuagym as Official Digital Partner

Apr 4, 2023

The new agreement sees Virtuagym become DFAV’s Official Digital Partner, to support the digital transformation of DFAV’s educational training programmes and training qualification opportunities in Germany.

Seamless strength training connectivity
Partnership

Virtuagym and Matrix Fitness enhance training experience with launch of connected strength solution

Mar 7, 2023

Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.

FitNation 2022
Event

FitNation 2022 - Community and Cooperation Essential for the Future of Fitness

Oct 31, 2022

Industry leaders gathered at Europe’s fastest growing fitness conference to discuss the biggest innovations and challenges facing the industry

Virtuagym and FitnessKPI
Partnership

Virtuagym and FitnessKPI introduce innovative integration to the UK fitness market

Oct 13, 2022

Two companies consolidate a 2021 strategic alliance by making their data-driven software integration available to fitness businesses in the UK

Virtuagym & Fonds Gehandicaptensport
Partnership

Virtuagym & Fonds Gehandicaptensport launches new fitness app: Unique Sports at Home

Jul 29, 2022

Fonds Gehandicaptensport and Virtuagym have created a new app to help people with a disability to workout at home.

Virtuagym fitness apps
Industry Insight

Virtuagym study shows importance of fitness apps and personalisation in the fitness industry

Jul 13, 2022

A new 2022 global customer survey from Virtuagym, the leading fitness technology provider, has found that a majority of clubs, studios and trainers (94%) are now using mobile apps as core components of their fitness businesses.

Virtuagym team photo
Business

Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology

Apr 29, 2022

Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

Fitzone
Product

VIRTUAGYM ELEVATES CLIENT FITNESS EXPERIENCE WITH VIRTUAGYM FITZONE

Feb 10, 2022

Virtuagym has officially launched FitZone, a gamified heart-rate tracking feature designed to enhance member motivation, boost retention and build community both in and outside the gym. Now available in the Benelux, FitZone integrates with Virtuagym’s branded mobile app to offer clubs a seamless hybrid fitness experience—combining in-club training, at-home workouts and real-time performance feedback. The feature supports wearable integration (NEO Health GO & Pulse) and allows clubs to generate extra revenue while delivering a highly personalised and engaging member journey. A global rollout will follow.

FitNation 2021
Event

FitNation 2021 - global brands and influencers emphasise importance of personalization for the future of fitness

Nov 29, 2021

The short and long term success of the fitness industry is dependent on fitness businesses providing more personalised and localised experiences for their customers, according to leading fitness industry brands and influencers speaking at the annual B2B eventFitNation 2021.

FKPI x Virtuagym
Partnership

Virtuagym and FitnessKPI introduce innovative integration to the UK fitness market

Oct 13, 2021

Virtuagym, a global leader in fitness technology, and FitnessKPI, creator of the first business intelligence scorecard for fitness facilities, have expanded their partnership to support UK fitness businesses. This integration combines Virtuagym’s fitness software with FitnessKPI’s AI-powered analytics, helping gyms, trainers, and fitness entrepreneurs monitor performance, predict churn, benchmark results, and make informed decisions 24/7.

Virtuagym Video Workout Platform
Product

Virtuagym Launches New Video Workout Platform

Oct 12, 2021

Fitness businesses can now build custom video workout libraries with the integrated platform

Virtuagym & WHO
Event

Virtuagym Co-Founder emphasises vital role of fitness technology during WHO discussion

Jun 8, 2021

Technology is breaking down barriers, democratising the health and fitness industry and making it more accessible to people, according to Hugo Braam, the Co-Founder and CEO of leading fitness technology provider Virtuagym.

BREAKING DOWN BARRIERS - VIRTUAGYM CO-FOUNDER EMPHASISES VITAL ROLE OF FITNESS TECHNOLOGY DURING WORLD HEALTH ORGANISATION DISCUSSION

Jun 8, 2021

In the WHO’s “reINVENT & reBUILD” webinar, Hugo Braam, co-founder and CEO of Virtuagym, emphasized technology’s role in making fitness more accessible. He explained how combining physical and digital offerings allows people to exercise on their own terms.

Virtuagym COVID study
Industry Insight

New Global Research Underlines Integral Role of Technology for the Fitness Industry

May 25, 2021

Results of customer survey reveal extensive digitisation by gyms, fitness studios and personal trainers during the Covid-19 pandemic

Virtuagym COVID Pass Integration
Product

Virtuagym launches COVID pass integration to help fitness businesses comply with regulations

May 25, 2021

Virtuagym's COVID Pass Integration allows fitness businesses to efficiently and securely check a customer’s COVID-19 status each time they enter their facility, whilst simultaneously helping them to manage access levels.

Ilan Goudsmit

Virtuagym appoints Ilan Goudsmit as new member of their Supervisory Board

Mar 1, 2021

Virtuagym, a leading software provider for gyms and corporate wellness, has appointed Ilan Goudsmit to its supervisory board. Bringing extensive experience in venture capital and scaling tech scale-ups, Goudsmit previously led Virtuagym’s 2018 funding round and has supported numerous international tech companies in growth and successful exits.

Virtuagym PRO+
Product

New online fitness membership PRO+ by Virtuagym helps gyms generate revenue during lockdown

Jan 14, 2021

Virtuagym, the leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.