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This October, over 200 leading European fitness entrepreneurs will come together in the unique and amazing city of Amsterdam to get inspired and learn from industry experts on innovation in our industry. Boost your competitive advantage by learning from best practices around the world in a wide variety of topics, which are changing our rapidly evolving industry. Join this unmissable event and be part of the leadership that is shaping the future of the European health and fitness industry.




What is Fitnation?

FitNation is a new international event for the fitness industry. With inspiring guest speakers from around Europe, FitNation brings professionals together to discuss the future of fitness. Workshops, presentations, round tables, networking - it's all happening at FitNation. Join your colleagues on a day of inspiration and networking, whilst enjoying the lovely city of Amsterdam. Who said business couldn't be fun?

Why attend FitNation?

FitNation is the first and only event for fitness professionals that’s all about innovation. Our speakers come from a variety of backgrounds – from sports to technology to business. They’ll share their knowledge and insights for your benefit. In workshops our partners will offer educational sessions about the various aspects of business development.

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03 October 2019: Meet & Greet

Pre-event registration & welcome drinks


04 October 2019: Conference Day

Morning reception

Event Opening Talk

Multiple workshops & breakout sessions

Keynote speaker

Expert panel discussion

Closing address

Reception & Awards

Our Speakers



Bonita Norris (UK)

As the youngest British woman to ever have climbed the Mt Everest, Bonita has pushed her limits in the most extreme environments on Earth. She will take us through her journey of conquering the world biggest and baddest mountain and inspire us to be bold and overcome any challenge put before us.

Bryan O'Rourke (US)
Fitness Technology Expert

Expert, visionary and widely sought after speaker. Bryan is President of the Fitness Industry Technology Council (FITC) and founder, investor and board member in various companies. With a background in Finance and Economics (BS, MBA, Ph.D) and ownership of a chain of Gold's Gym Health Clubs in Houston, he brings together years of expertise from inside and outside of the industry.

Hans Muench (DE)
Author, Speaker & Lecturer

Hans has over 30 years of experience in the fitness industry in both the US and Europe. He was the former IHRSA Director Europe, currently Council to the Association of Fitness Studios and invited speaker at events in over 18 countries. With over 100 industry events under his belt, Hans has become one of the most experienced and sought-after experts in our industry.

John Nasta

John Nasta (UK)

With over 2 decades of experience in the fitness and technology space, Jon is an expert on how latest technologies can help change the way your business is run and improve your bottom-line. He has experience on both the supplier and operator side, most recently as CMO of UK Chain Xercise4Less.

Hugo Braam (NL)

Hugo is co-founder of Virtuagym, one of the first movers in the fitness technology space. With over 15 million users and 5,000+ business on their open platform, they are one of the biggest players in digital exercise and nutrition coaching and digitizing the member journey using mobile technology.

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We will be announcing our exciting line-up of speakers soon, so stay tuned.

Buy your tickets here

Join the new FitNation movement and make sure to order your tickets


Join us in Amsterdam

From its earliest days, Amsterdam has been a bustling hub of commerce that welcomed other cultures with open arms. Enjoy this lovely canal-side city, including the rich history. Join us in the 'Venice of the North'.

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About the Venue

The newest, state of the art convention centre in the Netherlands: Postillion Convention Centre Amsterdam. An eye-catching location with the most innovative technological facilities, complete with flexible workspaces. Ideally located, close to motorways and with sufficient parking.

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