Editorial Policy
Who we are
Virtuagym is a a leading player in digital health and fitness with leading solutions to get your fitness business in shape.
Our blog is an extension of that mission, created to support gym owners, coaches, and health professionals with content that’s practical, trustworthy, and informed by real-world experience.
We serve thousands of fitness businesses across more than 80 countries, and our editorial policy reflects the same commitment to quality and impact as our software. Whether you’re running a boutique studio or managing a large chain, our articles are designed to offer insights that help you make smarter decisions, faster.
For more about our broader company mission
see our story page
Our writers
Our articles are written by contributors with real-world backgrounds in fitness, nutrition, and wellness. Some are certified professionals. Others work directly with gyms, studios, or fitness platforms like Virtuagym. Together, they bring grounded knowledge that reflects both field expertise and practical experience.
Our Fitness Review Board
Finding trustworthy fitness advice online isn’t easy—especially when you’re running a business. That’s why our Fitness Review Board includes experts in training, nutrition, and gym operations who review every article we publish. Their hands-on experience ensures our content is accurate, actionable, and relevant to professionals working on the ground.
What makes our process unique
Unlike general wellness publishers, our editorial process is designed for the needs of fitness business professionals. Our team blends hands-on industry experience with tech, marketing, and training expertise. Whether we’re covering gym management trends or health-focused content, our priority is clarity, accuracy, and direct relevance to gym teams and business owners.
We regularly revisit published content to ensure it reflects current best practices, new research, and updated tools or recommendations. Articles are reviewed annually or sooner, depending on industry changes.
How content moves from idea to publication
We follow a structured workflow to uphold the quality and trustworthiness of each piece:
- Planning & ideation – Topics are selected based on industry trends, internal expertise, and direct feedback from fitness professionals.
- Drafting – Articles are written by contributors with relevant knowledge and experience in the subject matter.
- First editorial review – Senior editors review for structure, tone, clarity, and alignment with our blog’s goals.
- Fact-checking – Content containing health or nutrition claims is reviewed by a certified expert (e.g., Rahul Malpe) to ensure accuracy and alignment with best practices.
- Final review & approval – Editors conduct a final check for accuracy, formatting, and consistency.
- Publication – Articles are tagged with contributor details and published with full transparency.
Our standards for trustworthy content
Every article published on the Virtuagym blog goes through a step-by-step review to ensure content quality and industry relevance.
Editorial oversight
Senior editors like Melanie Verbueken check each piece for clear structure, useful takeaways, and alignment with our readers’ needs.
Fact checking
Articles covering health or nutrition topics are reviewed by certified professionals like Rahul Malpe to confirm scientific accuracy and relevance.
Content quality control
Our multi-layered editorial process keeps published content consistently high-quality, informative, and professional.
Content integrity
Every article is designed to provide grounded, honest advice for real-world use by trainers, gym owners, and wellness professionals.
Transparency
We credit our authors, outline their credentials, and clearly explain our editorial process—so readers know how content is created and reviewed.
AI policy
While we may use AI tools to assist with research or drafting, all content is written, edited, and approved by humans before publication.
Editorial oversight
Senior editors like Melanie Verbueken check each piece for clear structure, useful takeaways, and alignment with our readers’ needs.
Fact checking
Articles covering health or nutrition topics are reviewed by certified professionals like Rahul Malpe to confirm scientific accuracy and relevance.
Content quality control
Our multi-layered editorial process keeps published content consistently high-quality, informative, and professional.
Content integrity
Every article is designed to provide grounded, honest advice for real-world use by trainers, gym owners, and wellness professionals.
Transparency
We credit our authors, outline their credentials, and clearly explain our editorial process—so readers know how content is created and reviewed.
AI policy
While we may use AI tools to assist with research or drafting, all content is written, edited, and approved by humans before publication.
Contact & feedback
We welcome feedback, corrections, and suggestions. If you notice an issue or want to propose a topic, feel free to reach out to our editorial team via our
contact page
You can also write to us at:
Virtuagym
Keizersgracht 424
1016 GC Amsterdam
Netherlands