Virtuagym Helps Peninsula Metropolitan YMCA Build a Digital Community

48,000 +




The Story of Peninsula Y

The Peninsula Metropolitan YMCA (Peninsula Y) is an 18-location YMCA serving the greater peninsula and coastal regions of Virginia.
True to the cause that lies at the heart of the organization, they offer a vast array of services to their 48,000+ members and their communities.

A growing organization with a growing service portfolio, the Peninsula Y was in need of smart tools to help them scale up – while staying committed to their cause of strengthening the foundation of their communities.

We haven't had anything but a good experience.

Nancy Byrum

Association Director of Member Engagement, Peninsula Y

Features Used


Mobile App

Member-facing app with exercise guidance, online community, and access control integration.

Scheduling & Booking

Automated booking system that allows clients to book any type of class or session via our mobile apps.

Club Community

Social features that allow Peninsula Y to engage their members with targeted brand expressions.

The Challenge

The Peninsula Y was running their member involvement technology on various software platforms. One system for scheduling, another for exercise guidance and coaching, a third for member communication. This was quickly becoming a hassle.

“We used all these different tools which were forced members to interact with us in several different environments, with different logins and experiences,” explains Nancy Byrum, Association Director of Member Engagement.

“We were sending members to different apps to schedule classes, look up programs, get access barcodes, and log their workouts. But that wasn’t what we wanted. We wanted to direct them to one place where they would interact with our brand.”

The Search

With a massively spread-out demographic as the YMCA, flexibility was essential. “First of all, we needed flexibility for the design,” says Nancy. “We do so much more than health and wellness, and our branding needs to reflect that. The apps for our summer camps should have bonfires and tents. Our apps for the golf program need to look like a golf app.” Furthermore, non-standard features, such as donation and volunteer information, had to be easily accessible through the new app environment.

Flexibility for Peninsula Y meant flexibility for their members as well. “Members need to be able to toggle through. If someone’s child is part of a summer camp, the parent needs to be able to switch to that environment quickly and easily.”

In the end, Nancy had a list of very specific requirements, which seemed impossible to check off with an existing service provider. “We actually considered building an app ourselves,” she explains. “But on the other hand, we really didn’t have the ability to manage the associated tech and be e on top of changes, and updates relevant to fitness technology.”

It was their sense of community that led Peninsula Y to Virtuagym. “We needed a solution that provided a digital extension of the community that happened at the Y – where members, coaches, staff, and volunteers could engage in a digital environment. No other option provided the features that Virtuagym offers,” says Nancy.

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