Synergym Partners with Virtuagym to Launch New Member App
The Synergym Story
Since its founding in 2013, Synergym has become one of Spain’s most recognized gym operators.
With a “smart-price” approach that combines affordable rates, great design, and technology, their goal has always been clear: to make fitness a high-quality, accessible, and friendly experience for everyone.
Today, with over 130 clubs across the country, the company continues to prioritize constant innovation.
Their latest major technology decision, integrating Virtuagym as their new management platform, not only fits with that mindset but also reinforces their commitment to what they value most: their members and their team.
A People-Centered Model
What sets Synergym apart isn’t just its national presence or pricing policy, but its unique approach to fitness.
With an average member age of 31 and a growing base of users under 25, the focus is on creating a simple, intuitive, and flexible experience where technology is an ally, not a barrier.
Their “Fit Together” philosophy isn’t just a marketing slogan; it’s a way of working that aims for both members and staff to feel like the gym is a space for community, connection, and continuous improvement.
The Switch to Virtuagym
The decision to partner with Virtuagym was the result of a rigorous and well-thought-out process by the Synergym team. The search for a smoother, more modern solution coincided with a key moment of expansion and operational maturity for the company.
The project was led by Product Manager, Juan Antonio Aparicio, who worked closely with the Virtuagym team to ensure the new platform would meet Synergym’s specific needs.
The starting point was a clear goal: to simplify and improve the digital user experience. Previously, Synergym members used two different apps to access the gym and book classes.
With Virtuagym, all services are integrated into a single, more intuitive app —tailored for a young, tech-savvy audience that expects instant access, usability, and control from their phone.
But the benefits don’t end there. This transformation also aims to reduce the workload for the gym staff, who used to have to manually resolve issues or take calls to manage bookings.
When we evaluated potential providers, we didn't just look at features; we also valued the type of relationship we could build. The collaborative working style and alignment in vision were decisive factors
A Supported, Purpose-Driven Rollout
Launching a new platform for a rapidly expanding chain like Synergym comes with its share of challenges. That’s why having a hands-on, consistent support team was a crucial factor.
From day one, the Virtuagym local team provided close support, including training sessions, early access to the tool, and a dedicated post-sales contact to ensure a smooth transition.
The pre-implementation phases are key to making everything work. When you start testing and rolling out the solution, you can clearly see the value of all the effort. I encourage other companies to confidently face the unknown, because the results are worth the hard work.
Most used Features
Custom App
Professionalize your client experience with our custom mobile apps in your own style, available for Android and iPhone. Everything you need to manage your online coaching business in one place.
Workout Plan Creator
The workout plan creator lets trainers quickly design personalized workout plans, assign them directly from the platform, and track progress without needing external apps.
Access Control
A mobile QR-code for access control, streamlining the process and making it easier for both staff and customers alike.
Key Features for Members and Staff
With Virtuagym, Synergym has incorporated a series of features that directly impact the daily experience for members and the internal operations for staff.
The most visible is the new custom app , which acts as a control center for users. From booking a class to managing club access , everything is just a click away.
This simplicity was essential for a mostly young, digital audience that values self-service.
For the staff, the training feature has been one of the most celebrated tools. The workout plan creator lets trainers quickly design personalized workout plans, assign them directly from the platform, and track progress without needing external apps. This level of integration saves time, improves team organization, and strengthens the relationship with members.
Additionally, features like automated bookings , in-app incident management, and centralized data help make the gym experience smoother for everyone involved. When applied well, technology doesn’t replace human contact; it enhances it.
The internal team was able to test the platform before the official launch, which allowed them to identify improvements and get familiar with key features.
The new platform not only allows them to operate more efficiently but also lays the foundation for future developments and continuous improvements. “We’re big, but we still act like a speedboat—fast, flexible, and connected to the present,” says Javier Juliá.
I encourage other companies to face the unknown with confidence, because the results are worth the effort