How motive8 Takes the Lead in the Residential and Corporate Health Game

Motive8 needed to improve on how to engage with customers and residents.
Motive8 gym interior
gyms installed

motive8’s Story

Founded in 1998, motive8 started out as a specialist personal training company. Today they are market leaders known for designing and installing residential and corporate health and fitness facilities. They’re on a mission to provide a second to none experience of luxurious health facilities within the residential corporate sector.

They credit their success to strong teamwork and cutting-edge ideas that bring repeat business and clients. And now, they’re also using Virtuagym’s innovative software solutions to counter the negative effects that the coronavirus has had on the fitness industry.

We (virtually) sat down with Rob Clarke who recently joined motive8’s board of directors to unpack some of the challenges and successes that the company has encountered in the past year – and also discussed how intertwined tech has become with fitness.

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Virtuagym helps with the management side of business. Switching to Virtuagym meant we had a more customer-friendly platform for our clients.

Rob Clarke - Board of Directors, motive8
Rob Clarke motive8 Board of Directors

Three key benefits motive8 experienced using Virtuagym

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A Competitive Edge

When motive8 started out, the residential corporate health sector was rather niche. In the past few years, however, this sector has really taken off as the public has become more health-conscious. Having a platform like Virtuagym has helped motive8 provide a fresh offering. Their gym-going base mainly constitutes 25-45-year-old city dwellers who are tech-savvy and appreciate an intuitive platform.

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Engaged Clients

Before this, motive8 found it tricky to use pre-existing software in the market to the fullest. From complex interfaces to unengaging features, there was less added value than expected. Luckily, Virtuagym’s turnkey solutions came with a Community page, which put the user experience above all else. Staff has had more success – and fun – in using the platform, and motive8 can act on valuable real-time feedback.

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Higher Retention

Within the fitness industry, staff retention is always a challenge. Rob has noticed better rapport between employees and residents. For motive8, this translates to staff retention. The ease of communication provided through Virtuagym’s platform has changed the way staff communicates with one another – and also with upper management. This means a better workplace environment for all parties.

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We needed to improve on how to engage with customers and residents. The Community page did help incredibly with this.

Rob Clarke - Board of Directors, motive8
Robert Clarke

Powering through the pitfalls of the pandemic

When the coronavirus struck Europe, motive8 – like all other health and fitness facilities – was affected. During the second wave, the UK government ordered the temporary closure of all gyms. People were only allowed to work out with one person from outside their households, which makes personal training still possible.

When gyms were (and will be) allowed to reopen, motive8 was to utilize the booking system to act as an on-site gatekeeper. They zoned off different areas that consist of different users via the booking system. The result was effective crowd control and a lesser chance of the virus spreading in their facilities.

Rob also remarked that the Credit system was extremely useful for social distancing. Credits are a sort of a token that your clients use when they want to book a personal training session, group class, tanning bed access, sauna, or any other services you offer. You can create a unique credit type for each separate service, and then attach those credits to a member’s contract. This allows you to control who is in your facility and when.

The much-lauded Community feature was used to communicate news about closures and corona-related guidelines. It helped make members more aware of the on-site anti-corona measures such as mask usage, hand sanitizers, plastic screens, extra ventilation, increased cleaning, and also explained the signage that was in place.

Features Used

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Mobile App

Member-facing app with branded customization for each of motive8’s client gyms.

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Online Community

Community feature for marketing, promotions, community outreach during COVID-19 and beyond.

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Access Control

The booking, scheduling, and credit systems help limit entrants and maintain safety protocols.

motive8 sees software solutions as essential to the future of fitness

Most people use some sort of electronic fitness device, be it step counters on their phones, nutrition trackers, wearables, etc. The consumer base has pivoted towards integrating their health and wellbeing with the electronic devices that they’ve gotten so used to. Rob foresees that, especially after the coronavirus, technology will forever be ingrained in the fitness industry. Hence, Virtuagym is on an active mission to integrate popular third-party platforms within the software’s own modules. For motive8, this means their clients can connect their favorite third-party apps with Virtuagym in order to have a seamless user experience. In fact, Rob remarks that this is something that their customers are taking charge of themselves – nobody is telling them how to do this, they simply find ways to make the app work for them. The freedom and usability afforded by Virtuagym’s software are also things that motive8 gets the credit for, as they are the facilitators of this experience. All in all, it’s a win-win situation.

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