How Dag Een scaled its lifestyle transformation program with Virtuagym
The story behind Dag Een
Dag Een was founded by Patrick and Bobette after a major shift in their lives. After selling their previous business in the events industry, they decided to focus on their own health and wellbeing. The results they achieved personally inspired them to share their method with others.
What started as a personal transformation quickly grew into a structured lifestyle program. During the pandemic, they began sharing their progress on social media, which quickly gained attention and attracted a growing community interested in improving their health.
Today, Dag Een helps people transform their lifestyle through a six-week program focused on training, nutrition, sleep, and daily habits. Participants receive close guidance and a structured approach designed to create lasting change.
“Our mission is to make the Netherlands a little healthier.”
The challenge: managing a growing coaching program
As the Dag Een program quickly gained popularity, Patrick and Bobette faced a critical challenge: how to scale their coaching program without losing control over the participant experience.
Their method relied on closely monitoring every aspect of their participants’ lifestyle, including training sessions, nutrition, sleep, and daily activity. As the number of participants grew, managing all this information across different tools became increasingly complex and time-consuming.
Without a centralized system, it was difficult to maintain the same level of oversight and personalization that defined their program.
Patrick and Bobette needed a solution that would allow them to track participant progress, manage operations, and deliver coaching efficiently as their business continued to grow.
They needed a platform that could bring everything together in one place: coaching, nutrition tracking, scheduling, communication, and payments.
Why Dag Een chose Virtuagym
Patrick had previously encountered Virtuagym while participating in other coaching programs and immediately recognized its potential. The platform offered exactly what they needed: a centralized system that could support both coaching delivery and business management.
After exploring its capabilities, they decided to build the Dag Een digital coaching environment on Virtuagym.
I’d used Virtuagym in other coaching programs and saw potential they weren’t using. With our method and guidance, I knew we could really get the most out of it.
The onboarding process helped them quickly set up their workflows, allowing them to integrate workouts, nutrition guidance, and participant tracking into a single platform.
The Operational Challenges Dag Een Solved with Virtuagym
Running a program as structured and intensive as Dag Een requires strong operational systems behind the scenes. Patrick and Bobette closely monitor participants’ training, nutrition, and lifestyle habits throughout the six-week program.
As participation grew, managing this level of oversight manually became increasingly complex. Virtuagym allowed them to bring coaching, progress tracking, scheduling, and payments together in one structured platform.
Delivering consistent coaching at scale
Dag Een needed a system that could deliver structured training, nutrition guidance, and progress tracking to every participant as the program grew
Tracking lifestyle change beyond the gym
Monitoring workouts, nutrition, and habits outside coaching sessions required a single platform where participants could log progress and stay connected
Managing a growing program without admin overload
Scheduling sessions, managing memberships, and processing payments had to become automated to avoid operational bottlenecks
1. Delivering Consistent Coaching at Scale
A key part of the Dag Een method is continuous guidance throughout the six-week program. Participants follow structured training instructions while Patrick and Bobette closely monitor their progress to ensure they stay on track.
Before adopting Virtuagym, delivering personalized programs and maintaining regular contact with participants required multiple tools and manual follow-ups.
With the Coaching App , training programs are delivered directly through the Dag Een branded mobile app . Participants can follow workouts, log activities, and stay connected with the coaches throughout the program.
The Virtuagym app was the foundation for coaching and tracking people online
This allows Dag Een to maintain close guidance and consistent engagement with participants, even as the program continues to grow.
2. Monitoring Lifestyle Habits Beyond Training Sessions
Nutrition is a central pillar of the Dag Een method. Bobette has developed hundreds of balanced meals designed to help participants reach a healthy body composition while maintaining an enjoyable lifestyle.
Tracking these habits outside coaching sessions used to be difficult. Without a structured system, it was harder to monitor participants’ nutrition and provide timely feedback.
With Virtuagym’s Nutrition App , Bobette can upload meal plans and monitor participants’ daily nutrition habits. Participants log their meals directly in the app, giving the coaching team real insight into their lifestyle progress.
By combining nutrition tracking with training guidance in one platform, Dag Een can support lifestyle change in a more structured and holistic way.
3. Managing a Growing Program Without Administrative Overload
As the number of participants increased, coordinating coaching sessions, events, memberships, and payments became increasingly complex.
Handling these processes manually would have required significant administrative effort and could easily slow down the business as it grew.
With Virtuagym’s s cheduling , memberships management, and payments tools, Dag Een now manages bookings, subscriptions, and payments from one centralized platform.
By automating these operational processes, Patrick and Bobette reduce administrative workload and can focus their time on what matters most: guiding participants through their lifestyle transformation journey.
Delivering Scalable Coaching Without Losing Personalisation
Since implementing Virtuagym, Dag Een has significantly improved both its coaching process and operational efficiency.
With everything centralized in one platform, the team now has a complete overview of participant progress, activity levels, and business performance.
This allows them to deliver a highly personalized coaching experience while supporting a growing number of participants.
Virtuagym has made a lot of tangible changes in our business. We can monitor everything, see everything
Virtuagym also enables Dag Een to expand its online coaching programs, allowing the team to guide more people without increasing administrative complexity.
Looking ahead
Dag Een plans to continue expanding its online coaching programs and reach a broader audience beyond the Netherlands. Their goal is to help even more people adopt healthier lifestyles while maintaining the personalized guidance that defines their method.
Technology will remain a key part of this growth strategy.
I recommend Virtuagym because it allows you to manage your entire fitness business, coaching, nutrition, members and payments all in one platform.
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