By partnering with Virtuagym, Sentinel Leisure Trust has grown its digital platform
About Sentinel Leisure Trust
Sentinel Leisure Trust (SLT) is a UK-based organization that manages various leisure facilities, including gyms, sports centers, and wellness programs.
With a strong focus on community engagement, SLT aims to provide accessible fitness and well-being solutions for a diverse audience.
In 2018, they sought a digital solution to enhance interaction among members and staff while expanding their outreach beyond their physical facilities.
What makes Sentinel unique
To strengthen its digital presence, SLT developed the #thecompleteyou app, which serves both existing members and a broader audience. The app consists of two main portals: a facility members’ portal and the SLT Group Community portal.
The latter is free for anyone, offering access to community groups, fitness content, and opportunities to connect with like-minded individuals. Additionally, users can opt for a PRO membership, which includes extra features such as nutritional guidance and home workouts. This dual approach allows SLT to cater to both paying members and individuals seeking motivation and support for a healthier lifestyle.
Features used
Mobile App
Member-facing app with exercise guidance, online community, and access control integration.
Club Community
Driving engagement and boosting customer retention through an online community with tailored interest groups.
Community Challenges
Boost member engagement and motivation by introducing challenges and offering rewards
Partnering with Virtuagym
Recognizing the need for a comprehensive digital platform, SLT partnered with Virtuagym to develop an interactive and user-friendly app.
Virtuagym’s customizable software allowed SLT to integrate mobile and community-based features, ensuring seamless engagement with members.
We’ve built up a great partnership with the Virtuagym team. It’s been an easy process to communicate exactly what we’re looking for. They’ve done a great job to tailor their software to our needs and requirements
The collaboration enabled SLT to extend its reach across the county, fostering meaningful connections between fitness professionals and users who might need additional guidance in adopting healthier habits.
The adaptability of Virtuagym’s system played a crucial role in creating a tailored experience for SLT’s users.
The great thing about the Virtuagym software is that it can be tailored to your business. It’s adaptable to any facility and any service, which is why it suits our business needs.
Why does Sentinel Leisure Trust choose Virtuagym?
Sentinel Leisure Trust utilizes Virtuagym’s software to enhance member engagement through its mobile app and community-driven platform.
“The great thing about the Virtuagym software is that it can be tailored to your business. It’s adaptable to any facility and any service, which is why it suits our business needs,” said Chris Ames, Director of Business Development at SLT.
The mobile app provides users with exercise guidance, access control, and seamless interaction with fitness professionals.
Additionally, the online community allows members to join groups, participate in challenges, and connect with others who share similar health and fitness goals.
“The support we needed from Virtuagym has been second to none. We have been very impressed with the system we are using and its adaptability to be bespoke in its design and functionality,” Ames added.
Through these features, SLT has successfully built an interactive, user-centric ecosystem that promotes well-being and long-term engagement.
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Discover how Virtuagym can help your fitness business boost efficiency, increase revenue, and make your members happier. Schedule a call for free and without obligation, and learn about what our software can do for your business.