Magma Muscle Factory: Technology at the Service of Comprehensive Well-being

The Story of Magma Muscle Factory

Magma Muscle Factory, founded in June 2024 in Seseña, Toledo, was born from the vision of three entrepreneurs with experience in other sectors. Driven by their entrepreneurial spirit and vision, they decided to venture into the sports industry, achieving a path full of successes.

Integration of Technology with Virtuagym

From the beginning, Grupo Magma decided to use technology as a differentiating factor. Recognizing the potential of digitalization for their target audience, they strategically integrated technology to offer a more advanced and efficient gym experience.

This decision has not only improved internal operations but also provided a more complete and convenient experience for their members.

In their search for the best option, they evaluated several solutions and found Virtuagym to be the answer to all their needs. What attracted them most was the security of seeing other chains working with Virtuagym, which gave them confidence in their choice. Additionally, from the outset, the Virtuagym team showed them tools that optimized time and reduced costs, which was very appealing.

Onboarding Process with Virtuagym

The integration of Virtuagym at Grupo Magma was a well-guided journey from the very beginning. Noelia recalls how, from the start, the Virtuagym Spain team was by their side, offering continuous training and support.

Additionally, a guided onboarding process was conducted by the customer service team at Virtuagym Spain, who assisted Noelia with tutorial videos that explained how to apply all the platform’s features.

Each step in the implementation was carefully monitored, ensuring that no detail was left uncovered.

Once the onboarding was complete, the Virtuagym Spain team continued to follow up and resolve any questions.

How They Use Virtuagym in Their Daily Operations

One of the most important features of Virtuagym is the member registration tool, which allows instructors to easily manage new member sign-ups, save time, and reduce manual errors.

Noelia highlights how Virtuagym has optimized membership management and billing: “Billing with Virtuagym Pay has been a total game-changer for us. Without this tool, managing payments would be a challenge.”

Thanks to this integrated solution, Grupo Magma can offer different payment options and automatically manage subscriptions and renewals.

QR access control is another feature that simplifies the daily management of the gym. This system allows for accurate tracking of member entries and exits and also shows how often they visit the facility.

“With the QR access system, we know exactly who enters, when they do, and how many times they come. This gives us total control,” says Noelia. In addition to being fast and convenient for users, this system provides security and accuracy, optimizing both the member experience and the gym’s operational efficiency.

Grupo Magma uses Virtuagym’s personalized workout creation for each member, allowing them to offer tailored plans to meet individual needs. Users can track their progress in real time, which increases motivation and improves results.

Another great benefit that Grupo Magma has leveraged is Virtuagym’s integration with apps and wearable devices. This allows users to sync their physical activity data, such as steps, calories burned, and other health metrics, providing a more complete experience aligned with the latest technological trends in the fitness sector.

Grupo Magma has managed to improve both internal management and customer satisfaction. Virtuagym’s solution has allowed them to optimize all processes, from registration to workout tracking, offering a more agile, professional service tailored to the needs of the modern customer.

Future plans

With an eye on the future, the team at Grupo Magma relies on Virtuagym to support the opening of their next center in January 2025 and a third gym by the end of the same year, ensuring that the platform will remain a key tool in their growth strategy.

Additionally, they are preparing to activate the Engage package, which will further enhance interaction with their members and continue their growth with Virtuagym as a key ally every step of the way.

“Virtuagym will be crucial in our expansion. We are already planning to use it in our new facilities, and we are very satisfied with the results,” concludes Noelia.

With a solid technological foundation and an innovative approach, Grupo Magma positions itself as a reference in its area with a target audience focused on bodybuilders and weightlifters, ready to face new challenges and opportunities with Virtuagym as their strategic ally.

“I would recommend Virtuagym without hesitation. It has helped us immensely, and it will be a key ally as we continue to expand,” says Noelia.

Grupo Magma is clear that technology will be a fundamental pillar in their growth, and they would undoubtedly recommend Virtuagym to other fitness entrepreneurs.