Kivika Fitness: a unique plan for every member with Virtuagym
The story of Kivika Fitness
Kivika Fitness is a personal training center in Madrid with a clear mission: bring personal training to many more people. Every member follows a 100% personalized plan, in groups of up to three people per trainer.
The man behind the center is Jose, who studied Physical Activity and Sports Science in Salamanca. His first clients came in Lanzarote after the pandemic: friends and family he trained in a park.
He then moved to Madrid and worked at two centers run by major fitness brands, managing one of them. There he learned how to run a center day to day, and saw that the way you treat members is what sets a center apart.
In 2025 he decided to start his own project with his business partner Jorge. After months of searching for a space and fine-tuning the details, they opened Kivika in 2026: 230 m², with a personal, friendly approach as its signature. Nobody feels judged here. Members come to train comfortably, learn, and be part of a community that’s present every day.
The challenge: deep personalization from day one
Jose knows what it means to manage everything by hand. Back in his park days, he scheduled sessions by calling each client and kept his calendar on a window covered in chalkboard paper.
Years later, at the last center where he worked, workouts were built in a separate Excel file. With that workload, adjusting loads and creating new sessions for every member wasn’t realistic.
With that experience behind him, Jose knew exactly where Kivika Fitness had to start: a tailored plan for every member from day one, with everything in one system that could keep up as the center grows.
If I'd known about an app like Virtuagym back then, there's no way I'd have done it all by hand. With Virtuagym, we have everything in one place.
Why Kivika Fitness chose Virtuagym
Jose had spent four years working with Timp, a platform that worked well for him for financial control and bookings. But Kivika Fitness needed more: real control over each member’s training.
Two features made the difference: the workout-building engine inside the platform itself, and the integration of their InBody scale with each member’s profile.
What made me choose Virtuagym was having the workout engine built in, and being able to load each member's real data.
Being able to talk to Virtuagym's support team by phone, and not just by email, lets me really explain what I need. The service was excellent.
What’s better day to day at Kivika Fitness
At Kivika, personalization is the method. Virtuagym lets them deliver it to every member, every week, without piling up planning hours.
1. Tailored workouts with support from MAX AI Coach
Workout planning is the feature the team uses most. The trainers set the direction, because they know each member’s history, goals and circumstances.
MAX AI Coach helps with the most mechanical part. Based on the member’s profile, the available equipment and their training days, it proposes a starting structure. From there, the trainer designs the plan: choosing exercises and adjusting loads and intensity.
The time they no longer spend building sessions from scratch goes into what defines Kivika: the relationship with each member. On the gym floor, every session adapts to how that member shows up on the day. If they slept badly or are more stressed than usual, the trainer adjusts the workout.
With MAX AI Coach as the base, choosing exercises and readjusting loads takes us much less time than preparing eight sessions by hand.
2. Total booking freedom, workouts always ready
At Kivika, every member can book anywhere from a month ahead to five minutes before the session. Life changes, and the schedule has to adapt to it.
To make that work, the team loads each member’s workouts at the start of the month. In the Coach app, the trainer opens the member’s profile and sees that day’s session and the loads used last time.
A member can book five minutes before and it's no problem: I open their profile and their workout is already set up.
3. Real progress with InBody on every profile
Once a month, every member steps on the InBody scale. The data goes straight into their profile, with no PDFs or back-and-forth messages.
Members check their progress whenever they like. The team gets a complete picture of how each member is doing.
The results: tailored service that members notice
Bookings, workouts and progress now live in one system . No more one Excel file for workouts, another for weigh-ins and another for schedules.
The team spends less time looking for data and more time training people. And it shows on the gym floor: loads matched to each person and no exercise repeated by mistake.
The response came fast: more than 30 members in their first month, in the middle of a Madrid summer. For Jose, going digital is no longer optional for any center.
If you don't digitize your center, sooner or later the competition will eat you alive. It makes no sense when you can have everything in one place with an app like Virtuagym.
Looking ahead
Kivika has only just started, but Jose and Jorge are already thinking big. They share what they call a “cone vision”: they’re starting with one center, but already planning many more, with the goal of bringing their way of training to many more people.
However much they grow, the essence stays the same: a tailored plan for every member and a friendly, personal approach where nobody feels judged.
For that, they have a foundation built to scale: everything in one system, accessible from anywhere.
I recommend Virtuagym because you control everything from one system. Whether you have one center or five, you can manage it all from any device.