Jetts UK Replaces Operational Complexity Across 25+ Gyms with Virtuagym
The Story of Jetts UK
Jetts UK
is part of a global fitness franchise that began in Australia in 2007 with a clear mission: to make fitness more accessible, flexible, and member-centric.
Built around 24/7 access, no lock-in contracts, and affordable pricing, Jetts redefined what members expect from a gym. Since launching in the UK in 2017, the brand has grown into a network of 25+ locations serving more than 32,000 members.
Each club operates with a strong local identity and community focus, but behind that local experience sits the structure of a growing multi-location network.
“We’ve built an environment that’s results-based, professional, and approachable. Our members feel supported, not just sold to—that’s what keeps them coming back.”
As the network expanded, Jetts UK faced a key question: how do you scale operations across 25 clubs without adding complexity, admin overload, or operational risk?
The Challenge: Running 25 Clubs Without Operational Chaos
Scaling a 24/7 gym model across multiple locations increases complexity fast.
More members mean more billing, more check-ins, more data, more reporting, and more pressure on staff. Without the right systems, admin grows faster than the business.
Jetts UK needed to solve several structural challenges:
- Reduce manual admin and billing follow-ups
- Standardise operations across 25 locations
- Ensure reliable 24/7 access and check-in
- Improve member engagement inside and outside the club
- Centralise reporting for leadership and franchisees
We were looking to solve several challenges: reducing admin time, improving member engagement, and bringing all our management tools into one unified platform.
Fragmented systems were no longer sustainable. Payments, access control, member management, and reporting needed to work together. Otherwise, operational risk and inconsistency would grow with every new club.
Jetts didn’t just need better tools. They needed one operational backbone.
The Solution: One Integrated Platform for Multi-Club Reliability
Jetts UK chose Virtuagym to replace disconnected tools with a single, unified system covering memberships, payments, access control, reporting, and engagement.
Virtuagym struck the perfect balance. It had the automation and scalability we needed, but without the steep learning curve. Everything just made sense.
Instead of adding more layers of software, Virtuagym simplified the entire operation.
From sign-up to payment to check-in to communication, everything now runs through one structured platform. This allows Jetts to scale reliably, without increasing operational friction.
The Three Operational Problems Jetts Solved
Multi-Club Management Without Chaos
Growing across 25 locations created inconsistent processes and limited visibility. Virtuagym unified memberships, check-ins, and data into one integrated system.
Automated Billing That Reduces Admin and Risk
Recurring payments and follow-ups were draining time and creating risk. Automated billing centralised revenue and reduced admin overload.
Reliable 24/7 Access and Member Engagement
Operating unstaffed clubs requires systems you can trust. Integrated access control and member app ensure secure check-ins and consistent engagement.
1. Standardising Operations Across 25 Locations
As the network grew, each club had slightly different workflows. That created inconsistencies in reporting, onboarding, and daily processes.
With Virtuagym’s Multi-Club Management , Jetts established one operational standard across all locations.
With Virtuagym’s multiclub tools, we can manage 25 clubs without drowning in complexity. It gives us structure as we scale.
Leadership now has central oversight. Franchisees stay aligned. New clubs can launch using the same proven structure. Growth no longer creates fragmentation.
This directly supports reliable scaling.
2. Reducing Admin Overload in Payments and Billing
Managing recurring payments across 25 clubs used to be one of the biggest admin burdens.
Manual follow-ups, reconciliation, and lack of visibility slowed teams down and increased risk of revenue leakage.
With integrated payment processing and automated billing , Jetts centralised revenue collection across all locations.
Payments used to be a real admin burden. Virtuagym has helped us simplify everything. It’s reduced admin time and made the whole process more visible and easier to control.
Staff now spend less time chasing payments and more time supporting members. Financial oversight is clearer. Processes are predictable.
Operational reliability increased without adding headcount.
3. Running a Secure 24/7 Model Without Staff On-Site
Operating 24/7 across 25 clubs requires full trust in your systems.
Access control failures or disconnected check-in tools create safety risks, member frustration, and operational instability.
Virtuagym’s integrated access control and check-in system gives Jetts full visibility into who enters each club and when.
If you’re thinking of going 24/7, you need more than just keyless entry. You need to trust your systems will handle everything—from access and payments to tracking usage—without staff needing to be there
Combined with internal CCTV systems, Jetts can confidently operate during unstaffed hours while maintaining security and structure.
24/7 is no longer a risk. It is a controlled, scalable model.
Delivering a Consistent Member Experience Without Operational Risk
For Jetts UK, operational reliability only matters if it strengthens the member experience.
As the network scaled, the team needed a system that simplified front-desk operations while keeping engagement high across all 25 locations.
Today, everything from onboarding a new member to managing daily interactions happens inside one integrated platform.
“Every step from adding member details, assigning a card, processing payment, or uploading a photo, happens in one place. It’s a game changer for front-desk operations.”
By eliminating tool-switching and manual work, staff can focus on members instead of admin. Processes are standardised, faster, and less error-prone across every club.
Beyond the front desk, Jetts strengthens engagement through its branded member app . Members can book classes , follow workout plans, log progress , and stay connected to their club at any time.
Members find the personalised app really easy to use—from booking a class to logging their workouts. It’s intuitive and supports the kind of experience we want to offer.
At the same time, transitioning to a new system across a 24/7, multi-location network carries real risk. Payments, access control, and member data must work flawlessly from day one.
Jetts approached implementation with structure and support.
The onboarding was smooth and well-supported. Having a single point of contact and clear training made the transition much easier for our team
With a dedicated account manager and a clear rollout process, Jetts migrated without disrupting daily operations. The result was not just a new system, but a stronger operational foundation that supports both growth and a consistent member journey across all locations.
The Future: Growing With Structure, Not Complexity
Jetts UK continues to expand its 24/7 network while maintaining operational control.
New clubs are opening. Appointment scheduling tools are being tested. Processes are continuously refined.
“Our goal is to grow while staying true to our values. That means building smart, running lean, and giving each club the tools to succeed.”
Growth is no longer limited by backend complexity. The operational structure supports expansion rather than slowing it down.
For Jetts UK, Virtuagym is not just software. It is the operational foundation that enables reliable multi-location growth.
I would recommend Virtuagym because it brings structure, saves time, and grows with your business. It’s a real partner—not just a product.
By replacing fragmented tools with one integrated platform, Jetts UK can scale confidently, protect its 24/7 model, and deliver a consistent member experience across 25+ clubs.
That is operational reliability at scale.