JB Athletics grew from an internal training space into an exemplary studio with Virtuagym.
From Niche Concept to a Real Community
What once started as a closed training space for employees of a successful security company has grown into a fully fledged public fitness studio. Open to young and old, beginners and experienced athletes.
During the pandemic, JB Athletics was allowed to stay open because it was used as an internal training facility. When the previous owner stepped away, the team decided to take over with the idea that they could always continue as an internal gym if needed.
“We said to each other: if everything goes wrong, we’ll just keep using it internally. But we were lucky. The lockdowns ended, and we were able to turn it into a full fledged fitness studio.”
The concept changed completely. What started as a studio focused mainly on bodybuilders became an accessible place for all generations. As a result, the demands around organization, payments, and member management increased.
The goal was clear: more efficiency, less administrative work, and a digital infrastructure that can grow along with the studio.
“If you want to manage 500 people instead of 80, you need a system that grows with you. Otherwise, you end up stuck in Excel sheets and manual work.”
More members, higher expectations
Choosing Virtuagym was not a gut decision for JB Athletics, but a deliberate choice driven by a clear need. They wanted to grow without getting stuck in administrative work.
As the number of members increased, so did the demands around structure, payments , check-ins, and communication . Virtuagym gave the team a solution that was not only functional, but also built to grow alongside the studio.
Today, the software enables JB Athletics to automate processes, save time, and focus on what truly matters: training and members.
“Virtuagym was the only system that didn’t feel overcrowded. It was clear, functional, and easy to use.”
Virtuagym as a stable foundation
The team at JB Athletics chose early on to bring all core processes together on one platform and found the right solution in Virtuagym. Today, the software forms the backbone of a smoothly run club, covering everything from member management and automated payments to smart access control.
What the team values most is the combination of technical reliability and ease of use. Many processes run quietly in the background, without requiring constant attention from staff. This creates more calm and clarity in day-to-day operations.
Virtuagym has also helped standardize communication, billing, and digital check-in , while still leaving room for customization. The app, fully branded in JB Athletics’ own look and feel, creates a direct and modern connection with members.
Most used features
Automated accounts receivable management
Instead of manually chasing payments by phone, everything automated. From payment reminders all the way to blocking access in case of non-payment.
Personalised app
A personalized app that has everything your members need — fast access and a clear overview.
Access system
Maximizes convenience and control: members check in conveniently with a QR code via the app.
90% less time spent thanks to automated accounts receivable
One of the biggest improvements was the introduction of automated accounts receivable management . Previously, collecting membership fees was a major burden. Bank details were entered manually, payments had to be checked one by one, and chargebacks were a constant issue.
“We were both spending entire days doing nothing but entering data. One incorrect bank account number and everything turned into chaos.”
Today, everything at JB Athletics runs fully automated. From membership fee collection to payment reminders. A smart detail is that when a direct debit fails, the system automatically retries after 10 to 14 days, aligned with different salary payment dates.
“We used to collect payments on the 5th of the month, but many members hadn’t received their salary yet. Now Virtuagym’s automatic collection retries on the 15th, and suddenly about 20% more payments go through.”
“We spend 90% less time on administration, and our members pay much more reliably.”
Modernized studio access
Check-in now works via a QR code in your dedicated fully branded mobile app , fully connected to the access control system. What makes this unique is that members can create their account directly in the app, without first having to go through a website.
“Young people handle everything on their phone these days. They barely visit websites anymore. That’s why we integrated account creation directly into the app.”
The app delivers a modern user experience, with direct access to the studio, a clear digital overview of memberships, and fully mobile account management.
Behind the scenes, the system also gives the team full control and security, making access management both simple and reliable.
“When someone is denied access, we immediately receive a push notification via Virtuagym’s 24/7 access control and can take action right away. That’s efficient and transparent.”
Future: Equipment integration and continued growth
JB Athletics is currently in a renovation phase, with new training zones and plans to further expand its offering.
One of the next steps being explored is the introduction of Virtuagym Connect , Virtuagym’s equipment integration, which allows strength training data to be tracked automatically on existing equipment.
“That’s our next step: connecting the equipment. We believe this can move us forward once again.”
Digital coaching tools are also on the roadmap. In the long term, the studio aims to keep expanding its services in a structured and personal way, with enough flexibility to support continued growth.
“I would definitely recommend Virtuagym — the system is stable, saves time, and truly works with you.”
