The Story of The Motion Room
The Motion Room is a Toronto-based gym that doesn’t just focus on fitness, they provide tailored programs to suit their members' goals and lifestyle. Combining several core programs that include popular elements of a traditional boot camp workout with the benefits of their Premium Personal Co-Training Program, The Motion Room offers unique workout programs for their members.
Their 6 key Training Systems include HIIT, circuit, core, functional, fat burning and recovery, designed to get members where they want to be in their fitness journeys, effectively, affordably and conveniently
Virtuagym helped us implement new technology effectively to add value to our members.
Master Trainer, The Motion Room
Flexible client communication & retention tools.
Branded Mobile App
A branded fitness app, customized for The Motion Room's business.
Customizable workout plan templates for all types of goals.
Enhancing digital services with the Virtuagym app
To deliver their unique coaching model and promote member commitment and motivation, The motion Room uses the Virtuagym app.
Joseph Martino, Master Trainer at The Motion Room, said: “We wanted to implement new technology to make it easier for our members to schedule appointments and maintain a presence outside of our gym by improving our online training efforts. The animated workouts videos are a nice touch for our members.”
By being active in the app, Motion Room members can earn badges for reaching their goals, completing challenges, or just for being active.
“We can see that activity is increasing by looking at our member data. We want to continue enhancing our communication with members through the app and use it as a platform to drive them to our health and fitness content.”
Uncovering insights with Business Analytics
The Motion Room was one of the first clubs to test the new Premium Business Analytics module, which provides users with actionable insights on every level of their business.
Martino said: “The platform has helped us to keep an eye on member activity and personal training classes at our gym.”
Using Business Analytics, The Motion Room could gain insights into member behavior and activity at its gym through graphs, tables, and dashboards.
“The data is valuable in helping to identify opportunities for growth and understanding where our members like to spend most of their time at our club. We hope to maximize it to continue building our membership over the course of the year.”
Future prospects for The Motion Room
The Motion Room has ambitious goals for the rest of 2019, setting its sights on increasing its number of active members and looking into streaming some of its workout classes online.
Martino said: “We want to carry on last year’s momentum into the new year by investing more in our challenges and competitions as a way to motivate and interact with our members. We’re also looking into streaming workouts, especially for those members who can’t always make it down to our gym. It would be a great way for us to add more value to our members.”