The Complete Guide for Wearable and Gym Programs

Oct 31, 2024 - clock icon 23 min
A man in an orange workout shirt, smiling confidently in a gym with fitness trackers on his wrist and arm. (Wearable and Gym Programs)

If you’ve stepped into a gym recently, you’ve probably noticed more than just weights and cardio machines.

Everywhere you look, people are sporting sleek, wearable devices, track heart rates, steps, calories burned, and more.

It’s no longer just about lifting heavier or running faster. Wearable tech is transforming how we work out, offering real-time insights that empower us to train smarter, not harder.

But here’s the thing: it’s not just about individual workouts anymore. Wearable technology has evolved, and when paired with well-designed gym programs, it can supercharge results.

The question is, how can you, as a gym owner, harness the power of these tools to create an even better experience for your members?

By the end of this article, you’ll have a clear roadmap for integrating wearables into your gym and how to leverage this growing trend to boost member engagement and results.

What Are Wearables?

Wearables are electronic devices designed to be worn on the body, often integrating sensors to monitor physical activity, health metrics, and overall fitness.

These devices track data like heart rate, steps, calories burned, sleep patterns, and more, helping individuals gain real-time insights into their health and performance.

Wearables provide users with personalized feedback, making it easier to adjust workouts and track physical activity for better results.

Types of Fitness Wearables

A person wearing futuristic smart gear with red LED lights in a high-tech gym environment.

There’s a wide variety of wearables available, each offering unique features that can benefit your gym members in different ways.

Here are some of the most popular types of fitness wearables that are shaping current fitness trends and enhancing gym programs today.

  • Heart Rate Monitors: Often worn on the chest or wrist, these devices offer highly accurate heart rate data. They’re great for tracking your intensity during workouts and ensuring you’re staying within your target heart rate zones.
  • Sleep Trackers: They monitor your sleep cycles, quality, and even disruptions, helping you understand your rest patterns and make adjustments for better recovery.
  • GPS-Enabled Devices: Perfect for runners or cyclists, GPS trackers help members keep tabs on distance, speed, and routes.
  • Activity Trackers: From step counting to measuring calories burned, These fitness tracking devices give a comprehensive overview of daily activity levels.
  • Smart Clothing: This is where technology and fashion meet. Smart clothing, such as shirts or leggings embedded with sensors, can track muscle activity, posture, and even breathing patterns, offering detailed feedback on your movements.

Key Features to Look for in a Wearable

With so many options on the market, it can be overwhelming to know what to recommend or integrate into your gym’s programs.

Here are some key features you should look for when considering wearables that align with your gym’s goals and members’ needs:

  • Heart Rate Tracking: This is a crucial feature for understanding how hard you’re working during exercise. A good wearable will give you real-time feedback on your heart rate, helping you adjust your intensity when needed.
  • Step Counting & Distance Measurement: Most wearables track your daily steps and overall activity level, helping you stay accountable to your movement goals. This is a great feature for staying active throughout the day, not just during workouts.
  • GPS Tracking: Whether you’re running, cycling, or walking, GPS allows you to track your route and distance accurately. It’s a must-have for anyone who enjoys outdoor workouts and wants to keep an eye on their pace and progress.
  • Calorie Burn & Activity Levels: Tracking calories burned during workouts is a great motivator, especially for those focused on weight loss or endurance training.
  • Sleep & Recovery Insights: Recovery and mental health is just as important as physical activity. A wearable with sleep tracking gives insights into how much rest you’re actually getting, helping you improve your sleep patterns for better recovery and performance.
  • Integration with Apps & Gym Equipment: The ability to sync wearables with gym equipment or fitness apps enhances exercise performance by providing detailed progress reports and personalized workout recommendations.

Check out the top wearables we partner with at Virtuagym. ⌚

How Wearables Enhance Gym Programs

Wearables are transforming the way we approach gym programs by making them more personalized, data-driven, and goal-oriented. Here’s how:

Personalized Training Programs

personalized training programs in the health and fitness industry for physical activity

Wearables allow gym owners to take training personalization to a whole new level.

Instead of offering cookie-cutter programs, wearables provide data that helps trainers craft individualized workout plans for each member.

Heart rate zones, calories burned, and even recovery times can be tracked and used to tailor workouts to each person’s unique needs.

Imagine being able to offer a client a program that’s not only effective but also custom-fitted to their body’s performance on any given day.

That’s the kind of experience wearables enable, transforming fitness from a one-size-fits-all approach to something much more personal and effective.

Real-Time Feedback on Performance

Virtuagym wearable devices to track physical activity for fitnessprofessionals

One of the biggest advantages of wearables is real-time feedback.

Whether it’s heart rate, speed, or intensity, wearables give members immediate insights into their performance, allowing for in-the-moment adjustments.

This means trainers can push clients harder when they see they can handle it, or ease off when recovery is needed.

This feature becomes a powerful tool for both your trainers and clients.

It creates a more interactive and responsive workout experience, where members can actively see how they’re progressing in real time, making every session more engaging and results-driven.

Tracking Progress

A woman looking at her smartwatch in the gym, and a trainer checking performance data on a tablet, displaying workout stats.

When it comes to motivation, nothing beats the power of tracking progress.

Wearables collect valuable data—like steps, reps, or weight lifted, which can be used to visualize how far a client has come.

This data-driven approach not only helps trainers make informed adjustments to a client’s program but also improves exercise self-efficacy by showing members tangible results.

Gym programs that incorporate wearables create an environment where members feel more connected to their progress.

They can see every improvement, every milestone, and every win, no matter how small. This fosters loyalty and keeps clients coming back, excited to see what they’ll achieve next.

Analyzing Workout Intensity and Results Over Time

A woman in a gym, holding a phone with a towel over her shoulder, checking her workout data.

One of the most powerful features of wearables is their ability to capture and analyze workout intensity over time. As a gym owner, this data is gold.

It provides detailed insights into how hard clients are working during each session—whether they’re pushing their limits or need to dial things back.

By consistently tracking metrics like heart rate, duration, and intensity, wearables allow both trainers and clients to spot patterns and adjust workout routines accordingly.

For example, if a member’s heart rate is consistently lower than expected during certain exercises, that’s a cue to increase the intensity.

On the flip side, if someone’s results plateau, it’s easy to identify when and where things need to be switched up.

Over time, this type of analysis can help you refine your programs, making them more effective and adaptable to each client’s needs.

Wearables bring a level of precision to fitness programs that are hard to match with traditional methods.

This ongoing analysis not only enhances the individual workout experience but also helps personal trainers stay on top of overall program effectiveness, ensuring clients are always moving toward their goals.

Improving Accountability

Two people in a gym high-fiving each other after completing a workout.

Accountability is a huge factor in whether someone sticks to their fitness routine, and wearables play a major role in keeping clients on track.

With features like goal setting, reminders, and progress tracking, wearables create a built-in system of accountability that goes beyond the gym walls.

Clients can set specific fitness goals, whether it’s reaching a certain number of steps, engaging in healthy behaviors, or completing a set number of reps.

And wearables are there to remind them, giving nudges through notifications and alerts when they’re falling behind.

You can encourage clients to set daily or weekly goals, integrating them into your overall gym programs.

This keeps members engaged even outside of the gym, helping them stay consistent and motivated.

It’s like having a virtual coach in their pocket, making sure they don’t skip out on the commitment they’ve made to their fitness journey.

Notifications and Reminders to Stay Active

Close-up of a person checking their smartwatch with animated hearts, showing activity rings progress.

Another standout feature of wearables is their ability to send notifications and reminders, keeping clients focused on their fitness goals throughout the day.

Whether it’s a gentle prompt to stand up and move or a reminder to hit the gym after work, these small nudges can have a big impact on long-term success.

For you, this means you can offer members more than just great workouts.

You can create a comprehensive fitness experience that extends beyond the gym, ensuring clients stay active and engaged with their goals.

With wearables, members aren’t just thinking about fitness while they’re in your gym; they’re reminded of it throughout their day, which fosters consistency and long-term results.

popular wearable technology in the fitness industry

So, what are the most popular wearables out there, and how do they sync with gym programs? Let’s break it down.

Neo Health fitness trackers and wearable technology

Neo Health

The NEO Health GO is an advanced fitness tracker. It monitors heart rate, displays incoming call and message notifications, counts your daily steps, and automatically syncs with your Virtuagym App.

The NEO Health BEAT is fully integrated with Virtuagym or your club’s app (Bluetooth 5.0 and ANT+), allowing you to effortlessly track your heart rate during workouts, participate in FitZone at your gym, or even during outdoor sessions.

Results sync seamlessly to your Virtuagym profile or club app, enabling you to monitor your training and progress efficiently.

Apple Health

If you’re an Apple Watch user, you already know it’s more than just a fitness tracker. It’s like having a personal trainer right on your wrist.

The Apple Watch syncs seamlessly with apps like Apple Health, which means your workouts are automatically tracked, whether you’re hitting the gym or doing an at-home session.

The best part? The workout modes. From strength training to HIIT, you get data on your heart rate, calories burned, and even how long you spent in each training zone.

It’s incredibly satisfying to see those rings close at the end of a workout.

Plus, the insights are so detailed that you’ll know exactly when to push harder and when to take it easy.

Google Fit

Google Fit is a health-tracking platform by Google that gathers and analyzes data from various health and fitness apps and devices.

By connecting with wearables, smartphones, and compatible apps, Google Fit helps users track their steps, heart rate, workouts, and daily activity levels. It also offers personalized goals, like “Heart Points” for heart-healthy activity, to encourage an active lifestyle.

Fitbit

For those who love detailed activity tracking, Fitbit is a very popular option.

It’s perfect for integrating with gym apps like MyFitnessPal to keep everything connected—from your workouts to your nutrition.

Fitbit tracks every step, and every rep, and gives you real-time feedback during your workout sessions.

The interface is easy to use, and the ability to monitor your heart rate during a workout helps you adjust on the fly.

Plus, Fitbit’s sleep tracking feature makes sure you’re not just working hard but also recovering well. And we all know that’s key to making real progress.

Garmin

Garmin’s not just for the outdoor adventurers anymore, it’s also making waves in the gym.

The GPS tracking is top-notch for those who like to mix outdoor runs or cycling with their gym routines.

And when you step inside, Garmin’s performance metrics for indoor workouts are super detailed.

Whether you’re lifting weights, doing cardio, or taking a yoga class, Garmin offers insights that help you improve your form and performance.

It’s like having a coach in your pocket who knows when you’re giving your best and when you could push a little further.

Polar

Polar heart rate trackers are designed for precision and are widely used by fitness enthusiasts and athletes for real-time heart rate monitoring.

These devices provide accurate heart rate data that helps users stay within optimal heart rate zones, enhancing workout efficiency and supporting various training goals like fat burning, endurance, and peak performance.

MyZone

The Myzone heart rate monitor provides real-time heart rate data in easy-to-read zones, helping users optimize workouts and track progress. Compatible with apps like Virtuagym, Myzone also adds a social element, allowing users to join challenges and share progress, enhancing motivation and accountability.

Whoop Band

If recovery is your priority (and it should be!), the Whoop Band is your best friend.

Unlike most wearables, Whoop doesn’t just tell you how hard you’re working out—it tells you how well you’re recovering afterward.

Its advanced recovery insights are a game-changer for gym-goers who want to stay consistent without burning out.

The Whoop Band tracks strain, sleep, and recovery, giving you daily recommendations on whether you should take it easy or hit the gym hard.

The data is so precise that you’ll know when to back off and avoid injury, making sure you stay at the top of your game.

Oura Ring

The Oura Ring may be small, but it packs a punch when it comes to understanding your body’s readiness for gym sessions.

It’s all about sleep and recovery, and we all know how important those are for optimal performance.

With the Oura Ring, you get daily insights on your readiness score, so you know when your body is fully recovered and ready to tackle a tough workout.

Plus, it tracks your sleep patterns, helping you fine-tune your rest for better performance in the gym. It’s a quiet but powerful tool for anyone serious about fitness.

Creating Effective Gym Programs with Wearables

A close-up of a workout plan on a clipboard, with someone holding a pen, ready to fill it out.

Personalized Strength Training

As I mentioned before**, wearables** today offer the ability to track reps, sets, and even rest times during strength training.

With sensors detecting movements, clients can focus on their workouts while wearables handle the tracking.

This data can be useful for identifying patterns in performance and ensuring that form is maintained throughout exercises.

Over time, tracking can help spot areas for improvement or highlight where consistency is paying off.

Progressive Overload with Wearable Insights

One key principle of strength training is progressive overload, where the intensity of workouts gradually increases.

Wearables can provide real-time feedback on weights lifted, helping users see where they can push their limits while also avoiding overtraining.

The data ensures that gym-goers, with the guidance of exercise professionals, strike the right balance between challenging themselves and not risking injury by overdoing it.

Heart Rate Zone-Based Training with FitZone™ 🧡

Wearable

Wearables like the NEO Health BEAT enable precise heart rate zone tracking throughout workouts.

Whether the goal is fat burning, endurance building, or improving cardiovascular health, this wearable helps users stay in the optimal zone. The real-time feedback ensures workout intensity stays on track without guesswork.

Create an Unmatched Client Experience with Virtuagym FitZone™

FitZone™ brings a social, tech-driven dimension to group classes by displaying live heart rate data for all participants on a large screen, creating an engaging and motivational atmosphere.

With FitZone™, members can view their heart rate zones in color-coded displays, encouraging them to stay within specific zones that align with their training goals, such as fat burning (green zone), endurance (yellow zone), or peak performance (orange/red zone).

This gamified approach not only boosts client motivation but also strengthens social connections in a group setting.

Seamless Integration and Extra Revenue Potential

FitZone™ syncs with leading heart rate monitors, including NEO Health, Garmin, Polar, and Myzone, and is fully integrated with the Virtuagym app for flawless data synchronization.

Trainers benefit from this seamless setup, as it simplifies coaching by allowing instant access to training progress data.

Additionally, the NEO Health BEAT provides a great opportunity to drive extra revenue, as gyms can offer these wearables to clients at discounted prices.

Enhanced Client Engagement and Brand Positioning

By integrating FitZone™ and the NEO Health BEAT into your offerings, you elevate your brand with a high-tech experience that emphasizes personalized health tracking.

This technology-driven approach differentiates your gym, increases customer engagement, and helps boost retention by providing members with a unique, socially interactive fitness experience that keeps them coming back.

Interval Training with Wearables

Wearables also excel at guiding High-Intensity Interval Training (HIIT) sessions, signaling when to ramp up intensity and when to ease off.

This structure can improve overall cardio performance by ensuring that each interval is performed at the right intensity.

Additionally, the ability to track sprints and recovery phases helps users fine-tune their efforts for better results.

Monitoring Movement Quality

Functional fitness and mobility are growing in importance for overall health and injury prevention.

Wearables can track the quality of movement during exercises like squats and lunges, offering insights into how efficiently someone is moving.

Real-time data on joint range of motion can provide valuable feedback for improving mobility and flexibility, helping users maintain proper form throughout their sessions.

Injury Prevention

Injury prevention is another critical component of gym programs, and wearable technology can assist by detecting signs of fatigue or overuse that could lead to injury.

With insights into recovery and readiness scores, gym programs can be adjusted to ensure adequate rest periods, reducing the risk of strain or burnout.

Auto-Regulated Training

Another key benefit of wearables is their ability to assist in auto-regulating training based on personal data such as heart rate variability (HRV) or sleep quality.

For instance, after a night of poor sleep, your wearable might suggest focusing on recovery or lighter endurance exercises instead of an intense strength session.

On the other hand, after a day with high HRV and optimal sleep, it could be a green light to take on a more challenging workout.

By analyzing real-time recovery and performance data, these devices can dynamically adjust workout schedules, ensuring each individual gets the most out of their training while keeping in mind their physical readiness.

Syncing Wearables for Group Training

Group workouts can take on a whole new level of engagement when wearables are integrated.

By syncing devices, participants can compare metrics such as heart rate, calorie burn, or steps taken during a class.

This shared data adds a competitive element for those who thrive on a little friendly rivalry, or alternatively, it can be used to foster teamwork by encouraging participants to work together toward a common goal, such as a collective calorie burn.

Syncing wearables in a group setting not only enhances the experience but also creates a sense of community among participants, keeping them motivated and accountable.

Virtual Group Training

With the rise of virtual fitness, wearables play a crucial role in creating connected experiences for remote participants.

You can organize virtual group workouts where everyone follows the same program, tracks their progress on wearables, and shares data with the group for added accountability.

This setup allows for the same level of camaraderie and competition found in in-person classes, even when participants are miles apart.

Connect to Your Gym Software

Wearable technology in the health and fitness industry

Enhance your gym experience with our extensive partner integrations. Customers can now enjoy a wide range of possibilities through QR codes or RFID tags to access partner equipment.

With partnerships like EGYM, Life Fitness and Matrix, Virtuagym allows gyms to automate workout tracking and RFID synchronization with member profiles.

Trainers and operators can efficiently manage memberships, create personalized workout plans, and monitor real-time progress, all from one platform.

This connectivity reduces administrative tasks, so you can focus on delivering exceptional fitness experiences and engaging members in a more streamlined and tech-enabled environment.

Wearable-Compatible Gym Equipment

Wearable technology for excercise professionals in the fitness industry

Virtuagym’s collaboration with Matrix Fitness takes the gym experience to a new level by integrating state-of-the-art Matrix strength and cardio machines with Virtuagym’s comprehensive digital platform.

This powerful partnership enables automatic tracking of reps, sets, and weights, which is seamlessly synchronized with members’ Virtuagym profiles through RFID technology.

With 22 advanced strength training consoles now integrated, gyms can offer members a fully digitalized, personalized workout experience. Trainers can easily create, monitor, and adjust workout programs based on real-time data, enhancing both efficiency and engagement.

By merging Virtuagym’s management software with Matrix’s innovative equipment, this integration not only simplifies training but also boosts motivation and progress tracking, making it a true game-changer for fitness businesses.

Maximizing Recovery with Wearables

A woman resting on a gym mat, wearing a smartwatch and an arm fitness tracker, asleep after a workout session.

When it comes to managing recovery, wearables offer insights that help gym owners and their clients understand how well their bodies are recovering after a workout.

Using Wearable Data for Recovery

Wearables can give you a detailed picture of what’s happening behind the scenes, like how well your body is bouncing back after intense training.

Monitoring key metrics such as heart rate variability (HRV), sleep quality, and resting heart rate can help guide the decisions around when to push and when to pull back.

The idea is to use the data to optimize recovery, not just performance.

Monitoring Sleep and Rest Days Based on Wearable Insights

One of the most important aspects of recovery is rest.

Wearables can give gym-goers deeper insights into their sleep cycles, showing how much deep and REM sleep they’re getting, and whether they’re fully rested for the next workout.

For fitness professionals, this data can inform when to encourage members to take a rest day or ease back into lighter activities.

Whether it’s tweaking rest days or ensuring that members aren’t overtraining, wearables offer a window into recovery that wasn’t easily accessible before.

Recovery Programs Integrated into Gym Routines

Recovery doesn’t end with rest days. Integrating recovery programs into regular gym routines can boost overall wellness.

Things like stretching sessions, yoga, or even light cardio on rest days can all be tracked and enhanced using wearable data.

Wearables can guide clients toward balancing intense training with activities that promote muscle recovery and flexibility.

By using this data, you can offer more personalized recovery recommendations, adding value to their programs.

Readiness Scores

Some wearables, such as Whoop and Oura, offer a “readiness score” based on the user’s recovery data.

These scores provide an easy-to-understand summary of how prepared someone is for their next workout.

It’s not just about effort, it’s about timing that effort to avoid burnout or injury.

Keeping an eye on readiness scores can be a helpful tool when managing class intensity or suggesting modifications for clients who may need additional recovery time.

Common Challenges and How to Overcome Them

A personal trainer explaining workout details to a gym member, both wearing smartwatches, with workout performance charts in the background.

Data Overload

One of the biggest challenges with wearables is the sheer amount of data they provide.

From heart rate variability to sleep quality and step counts, it can feel overwhelming, especially when you’re trying to make sense of it all.

The key is learning how to interpret this information in a way that is useful.

Start by focusing on the metrics that align with your gym’s specific goals.

For example, if your program prioritizes endurance training, tracking heart rate trends might be more useful than obsessing over daily step counts.

By narrowing down the data to what’s most relevant, it becomes much easier to manage and utilize without feeling bogged down by unnecessary details.

Accuracy Issues

While wearables offer valuable insights, they aren’t always 100% accurate.

You might notice fluctuations in calorie burn or heart rate readings that don’t seem to match up with the intensity of your workouts.

This is a common concern with many devices, and it’s important to understand these limitations.

To mitigate accuracy issues, it’s helpful to use wearables as a general guide rather than an absolute measurement.

Comparing wearable data with other tools, such as manual heart rate checks or workout intensity logs, can give you a more comprehensive picture.

It’s all about understanding the limitations and using the data as one piece of the overall puzzle.

Adapting Programs to Wearable Data

Once you’ve gathered enough data from your wearable, the next step is adjusting your workout plan accordingly.

This can be both exciting and tricky.

For gym owners, the challenge lies in finding the balance between what the data suggests and what feels right for individual clients.

For example, if a wearable indicates recovery is needed based on heart rate variability, it might be time to incorporate more rest or lower-intensity workouts into the program.

On the other hand, if data shows sustained progress in key areas, it might be the perfect moment to push a bit harder.

The key is to make adjustments thoughtfully, combining data-driven insights with practical, on-the-ground experience in your gym.

Three smiling gym-goers wearing orange fitness gear, with one wearing a smartwatch, posing together in a modern gym.

Let’s take a look at some of the key trends we can expect in the coming years, particularly how wearables will become even more integrated into fitness experiences.

AI-Driven Personalization

Wearables are already using data to provide personalized fitness recommendations, but with advances in AI and machine learning, this is set to go to the next level.

In the near future, wearables will analyze a much broader set of factors, your past workouts, real-time performance, mental health and even external elements like weather conditions or your specific location.

This will allow gym programs to be finely tuned, offering workouts that are optimized for each individual’s unique situation.

Imagine your wearable suggesting not just what exercises to do, but the exact intensity and timing, all based on a smart understanding of your body and environment.

You can also check the top 5 AI trends here.

Real-Time Health Monitoring

Future wearables will likely become even more sophisticated in tracking key health metrics.

We’re talking about real-time data on things like glucose levels, hydration, blood pressure, and oxygen saturation. This means that gym programs can become more adaptable on the spot.

For instance, if your hydration levels are low, the wearable could prompt a lighter workout or suggest rest.

The idea is to create safer, more efficient training sessions that align with the individual’s current health state, ultimately reducing the risk of injury or burnout.

Wearables for Mental and Emotional Health

Fitness isn’t just about the body; mental and emotional well-being plays a huge role too.

Future wearables are expected to address this by tracking mood, stress levels, and other mental health indicators.

Gym programs may evolve to incorporate not only physical workouts but also elements like mindfulness, meditation, and stress management.

This holistic approach will ensure that users are taking care of both their bodies and minds, offering a more balanced fitness experience.

Augmented Reality (AR) in Gym Workouts

Augmented Reality is set to change how we experience workouts inside the gym.

We’re already seeing hints of this, but in the future, wearables may pair with AR glasses to create fully immersive workout environments.

Picture yourself in a gym, following along with a virtual trainer who appears in front of you, or receiving real-time data overlays that help you correct your form during exercises.

There’s even the potential for virtual group classes, where people can work out together in a shared digital space, no matter where they are physically located.

Conclusion

As we look at how wearables are reshaping gym programs, one thing becomes clear: the future of the health and fitness industry is more personalized and data-driven than ever before.

Whether it’s through adaptive workout programs that adjust in real-time based on your body’s signals or group training sessions that sync wearables to foster both competition and camaraderie, these tools are giving us a deeper understanding of how to optimize every aspect of training.

But beyond the tech and data, what really stands out is the potential for wearables to enhance our connection to our own bodies and the people around us.

In the end, it’s not just about numbers on a screen, it’s about creating workout experiences that are smarter, more intuitive, and ultimately more fulfilling.

For gym owners and fitness professionals, embracing this technology means offering programs that meet clients where they are and help them go even further.

FAQ

What is wearable technology in the fitness industry?

Wearable technology refers to devices designed to track and monitor various aspects of physical activity, health metrics, overall fitness and mental health.

These include fitness trackers, smartwatches, and heart rate monitors that can measure everything from steps and distance to heart rate, sleep patterns, and even stress levels.

The primary goal of wearable technology in fitness is to provide real-time data, helping individuals and Qualified exercise professionals make informed decisions about workouts, recovery, and overall well-being.

What is the average cost of wearable devices?

The cost of wearable devices varies significantly depending on the features and brand. Basic fitness trackers, which primarily monitor steps and heart rate, can range from $50 to $150.

More advanced smartwatches with features like GPS tracking, heart rate variability (HRV) analysis, and comprehensive health metrics can cost anywhere between $200 and $500 or more.

It’s important to consider what features are most relevant to your fitness needs when deciding on a device.

What is the wearable fitness trend?

The wearable fitness trend revolves around using data-driven insights to optimize workouts, track progress, and enhance recovery.

Beyond just counting steps, the trend now leans toward deeper insights, such as monitoring sleep quality, stress levels, and heart rate variability.

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Melanie Verbueken

Melanie Verbueken is a specialist in the fitness industry. She literally grew up in a gym and knows what it's like to manage a gym and everything that entails. With her own fitness marketing agency, she works for and with various fitness companies. She shares her knowledge and experience in the field of entrepreneurship, innovations and marketing in the fitness industry with us.