7 ways to promote livestream classes and workout videos online

By Parisa Hashempour

Published 4 May 2020

So you’ve taken the initiative to move your fitness business online. Maybe you’re starting to livestream workout classes via your app or perhaps you’re giving instruction videos from your social media accounts. In this essential article, we’ll explore how to promote these new aspects of your business on social media and answer questions like, “How do I advertise my fitness class?

Whatever method you’re using to create and distribute your online offering, the main thing is that you’re reaching the right people. You could have a workout video that would give Jane Fonda a run for her legwarmers, but if nobody sees it then it will fail to help you and your business grow.

So, how do I advertise my online fitness class?

When used well, online workouts can help engage your clients and members, increase the capacity of your classes and they can help grow your audience. The beauty of posting livestream classes and workout videos online is that they can reach people from just about anywhere – be that five minutes from your studio, or five hundred miles from it. Read our 7 tips to promote your business on social media:

1. Reach out to your current contact base

Start at home. That means reaching out to all of your current members and clients and explaining exactly what you can offer them while they have to work out from home. For most, this would mean sending out emails to your contact list, advertising your new offering. These emails could include things like class schedules and a summary of your new virtual classes.

If you’re a smaller business it may also mean sending out very personalised messages via Whatsapp. You can also use a community feature built into your own personalised branded app (read more here) – this is a great way to encourage people participating in your workouts to share their thoughts and progress.

2. Use your class booking schedule to provide a link for members

By putting livestream classes or workout video links into your regular booking schedule (in your app and on your website), you’ll provide easy access for anyone that would like to give them a go. Update your pre-pandemic schedule to include all of your new online offerings.

Learn more about the integration with Zoom, YouTube and your Virtuagym App

How to do online fitness classes
Jacob Lund || Shutterstock

3. Create (or repurpose) content around it

People are looking for information right now. They want to know how to stay fit at home and how to back-up the livestream classes they are taking with nutritional guidance and fitness advice.

If you have a blog or social media pages, now is the time to get creative. Create videos in which you share your daily routine or best nutrition advice during lockdown and then be sure to promote your online offering when you do.

4. Promote your online offering on social media

Of course, this had to make the list! Every personal trainer and their grandma know that if you want to effectively advertise your fitness classes, you have to have a strong online presence. That means, creating and developing an account on sites such as Instagram or Facebook.

These virtual spaces can not only be used to upload and distribute workout videos but they can also be used to promote them. This promotion could come in the form of graphics that trailer the videos or Instagram stories that direct people to a link at the right time of day. Think creatively with how you can use social media to appeal to your unique audience.

5. Try running a fitness challenge

Social media sites can also be used to run fitness challenges online. Are you a yoga instructor running a live streaming headstand course? Encourage your followers to send before and after pictures. Share these online to encourage more and more class participation.

You could also run a fitness challenge via your app itself. Apps like Virtuagym have a community feature that can be used to track progress and run challenges. You can award members virtual awards and keep them motivated and engaged by growing a sense of competitiveness with other class participants.

6. Offer rewards

Try offering rewards for a certain amount of class completions. This doesn’t have to be expensive and could come in the form of 1-1 sessions or additional nutritional or fitness advice. Try considering the ways you could create some additional incentive to keep members coming back to your online classes.

You could also encourage current members to advertise your live streaming classes and online workout videos to their contacts too. A referral programme is a great way to keep current members engaged AND attract new customers.

7. Ensure your business is visible online

Finally, you should make sure that your fitness business is easy to find on Google or other search engines. Now that your classes are all virtual, it’s more important than ever to be seen this way. After all, you wouldn’t open up a studio in the middle of a field with no flyers pointing in your direction.

Try developing your website and optimize it (as well as your social media pages) for Google. That means integrating the search terms that you think prospective class members will be looking for and ensuring that everything is complete (including all contact details) and makes sense.

SEO can be a little complicated, so invest some time into understanding the processes. You can use this time in lockdown to develop your digital marketing skills too.

Parisa Hashempour

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