Use Tech to Reinvent Your Fitness Business With Ted Vickey
Ted Vickey is a personal training business strategist, entrepreneur, and fitness technology expert. He is the founder and CEO of FitWell, a fitness and wellness disruptive health technology company that helps business owners in the health, fitness, and wellness space effectively use technology to improve the lives of their customers and grow their business.
Ted Vickey is also a professor of Kinesiology at Point Loma University and a speaker at various industry conferences and events. In 2016, he appeared on TEDx where he gave an insightful talk about the future of wireless technology in wellness.
Ted embodies wellness and he left a high-paying corporate career to pursue his passion for fitness technology and fitness business strategy. This gave him the freedom to travel the world and spend more time doing his favorite thing – trying out fitness and health gadgets and exploring new golf courses.
In today’s webinar, we engaged Ted Vickey in an enlightening and thought-provoking conversation on how fitness and wellness businesses can use emerging technology to improve their customers’ outcomes and grow their business.
Watch the webinar below.
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Here are the key takeaways from the webinar
“The traditional model of personal training is broken. We as an industry have to get away from trading time for money, meaning you as a personal trainer train a person, and for that session, you earn an hourly rate. It doesn’t work; it’s not sustainable.”– Ted Vickey
The power of technology in personal training
With the emergence of disruptive fitness tech, traditional one-on-one personal training is increasingly becoming ineffective. Consumers have heavily invested in wearable fitness technology. And so as a personal trainer, you need to also adopt technology and move with the consumer towards a data-driven personal training (DDPT) model that is more efficient, scalable, and way more fun than the old model.
“Kevin Plank, the founder of Under Armour said, “Data is the new oil.” If you have the data, you can measure it, you can track it, you can improve upon it. That’s what we’re talking about when it comes to data-driven personal training.” – Ted Vickey
Technology-driven personal training will not only help you reach more fitness clients but you will also work fewer hours while potentially earning more revenue.
It’s a win-win-win situation.
How to use data to create more personalized workout programs
One of the upsides of the increase in wearable fitness technology is that consumers are constantly tracking all their activity including diet, sleep routines, weight, number of steps, daily workouts, et cetera. This is information that was previously hard to get and that is now readily available for personal trainers.
These fitness gadgets generate massive amounts of useful data that can help you as a personal trainer better understand your clients and also create more customized and personalized fitness programs for them. Personalized workout programs will help keep your clients motivated to achieve their fitness and wellness goals and improve their overall well-being.
“When I was growing up, fitness was going to a gym, going to a pool, going for a run. You were going to a location and then fitness happened. But now fitness is happening all over the place. We don’t have to go to the gym.” – Ted Vickey
This will no doubt increase their satisfaction and build customer loyalty. And we know that customer loyalty is great for customer retention and business growth through referrals and positive reviews.
How to use technology to monitor progress and keep your clients accountable
Most clients constantly track and readily share their fitness data from their wearable fitness gadgets. Surveys show that most of them are willing to pay to have a personal trainer monitor and interpret this data for them.
“What wearables and fitness tech has done; it’s eliminated the three Ps. The first one: Price… the second one is Proximity… and the third one Phear… Technology has eliminated those three barriers.” – Ted Vickey
This is a great way for personal trainers to monitor client progress and to keep them accountable without needing to physically see them.
Follow Ted Vickey on Twitter and LinkedIn or visit his website for regular updates and insights on what’s new in fitness technology. You can also listen to Ted Vickey’s TEDx talk about wellness and technology.
Looking for more inspiration to digitize your fitness business? Read how one of our clients, Pacific Beach Training, used tech to engage with members and grow their business.
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