11 Strategies to Keep Your Fitness Studio Clients Engaged

Dec 7, 2023 - 8 min read
Happy clients after a training in a gym

If you’re running a fitness business, you know that to keep your gym full of happy people, it’s important to make them feel special, keep them excited about working out and being part of your brand.

People like it when things feel like they’re made just for them.

This is even backed by research which showed that 63% of consumers not only appreciate personalization but have come to expect it as the norm.

The same research also revealed that consumers are also open to sharing personal details if it leads to a more tailored experience.

This is a big part of what fitness studio owners need to think about.

In this article, we’ll share some easy-to-follow strategies to keep your fitness studio clients engaged.

These tips will help you whether you’re new to the fitness business or have been in it for a while.

Let’s dive right into it.

1. Get to Know Your Clients

To connect with your fitness clients, you need to understand more than just their names or how fit they are.

You should know what each person wants to achieve in the gym, like losing weight, building muscle, recovering from an injury, or just staying healthy.

You can find out what each client needs by asking them to fill out detailed surveys or give feedback.

This information helps the trainers make workout plans that fit each person’s specific goals and likes.

For example, the way you train someone who wants to lose weight will be different from how you train someone who is preparing for a marathon.

It’s important to understand these details to create a workout experience that each client will like.

2. Make Fitness Programs Just for Them

When you make fitness programs specially designed for each client’s level, goals, and what they like, they feel more important and happy.

This leads to them being more involved and satisfied with their workouts.

Personalized programs can include one-on-one personal training sessions to discuss fitness goals, health, and exercise preferences.

Then, personal trainers can create personalized workout plans that are not only good for the client but also fun for them.

This can also mean changing workout times to fit the client’s schedule, changing exercises to match what the client can do, and offering different exercises for people who need them.

3. Create a Sense of Community

Turning your gym or fitness studio into a place where everyone feels like they belong makes it more than just a place to exercise. It becomes a place where people support and inspire each other.

When your clients feel like they’re part of a group, they’re more likely to keep coming and stay excited about their fitness journey.

You can make this community feel better by having group fitness classes where everyone gets along, throwing social events so people can make friends outside of working out, and encouraging everyone to cheer each other on.

Feeling like you’re part of a group makes working out a lot better and keeps people coming back.

4. Keep in Constant Communication With Them

Schedule regular, informal group discussions or one-on-one check-ins.

Create an anonymous feedback system for clients who may be more comfortable sharing their thoughts this way.

Actively implement changes based on the feedback received and communicate these changes back to the clients.

This open line of communication ensures that your services are constantly evolving to meet client needs.

It can lead to improved client satisfaction as they see their feedback being valued and acted upon. This also helps in creating a sense of community and belonging among your clients.

5. Using Technology in Fitness

Using gym management software such as Vitruagym’s Fitness Studio software in your workout programs can keep your fitness clients engaged and active.

Fitness apps that help track their workouts, what they eat, and how they’re doing can keep them focused and excited about their fitness goals.

Offering classes online means clients can join in from anywhere, which is convenient.

Also, having online fitness challenges or making fitness goals into a game can be fun and keep everyone involved, even when they can’t come to the studio.

6. Giving Rewards and Prizes

Giving out rewards and prizes is another way to keep your existing clients excited and coming back.

This can be things like giving a discount on their membership if they come often, handing out free stuff, or celebrating their big fitness achievements.

These kinds of rewards make clients want to keep going and add some fun to their fitness journey.

7. Teaching and Keeping Track of Progress

It’s important to teach your clients about proper form in fitness and health and to keep track of how they’re doing.

You can do this by having classes or talks about things like eating healthy, staying well, and different ways to exercise.

This helps clients understand more about being healthy and make better choices.

Also, checking their progress regularly lets them see the results of their hard work, which is motivating.

This kind of teaching and tracking helps clients stay committed to their fitness plan and take good care of their health.

8. Give Credit for their Hard Work.

This approach not only motivates the highlighted member but also creates role models within your client community.

It fosters a culture where effort and progress are valued, encouraging others to push themselves.

It can also lead to increased loyalty as members feel a stronger personal connection to your studio.

Create a system to track client achievements, like attendance, personal bests, or participation in community events.

Use a mix of quantitative data (like class attendance) and qualitative assessments (like determination or improvement).

Announce the selected member through a special email newsletter, social media post, or a dedicated spot in the studio with their photo and brief success stories about their journey.

9. Have Days Where You Play Client Selected Music

The kind of music played in your gym deeply affects workout intensity and enjoyment.

By involving clients in music selection, you’re giving them a sense of ownership over their workout experience.

This can lead to higher satisfaction and can be a talking point that clients share with friends, potentially attracting new members.

Create themed playlists for different types of workouts and regularly update them. Use social media polls or in-class voting systems to gather song requests.

Consider having special days where the entire class is based on client-selected music.

10. Plan Themed Classes

Themed classes add an element of fun and novelty, breaking the routine.

Themes can be based on holidays, decades, movies, etc.

Decorate the studio accordingly and encourage instructors and potential clients to dress up.

These class offerings can create buzz and excitement, making clients more likely to attend and bring friends.

It also shows your creativity and commitment to making workouts enjoyable.

11. Keep Them Engaged on Social Media

Regular engagement on social media helps in building a community feeling and attracting prospective clients. It keeps your brand top-of-mind even when clients are not physically in the studio.

This strategy can also help in attracting a younger demographic who spend a considerable amount of time on social media channels.

Create a content calendar for social media with a mix of educational content, motivational posts, client spotlights, and interactive elements like quizzes or challenges.

Use features like Instagram Stories or Facebook Live for real-time engagement. Encourage clients to share their content with a specific hashtag.

Why Do You Want Engaged Clients?

Increases Client Retention

Engaged clients tend to stick around longer. When clients feel connected to your fitness studio and actively participate in their fitness journey, they’re less likely to quit or join a different gym.

This is because they find value in the services provided and are often emotionally invested in the community and their progress.

High client retention is key for a stable business and steady revenue.

Better Results for Clients

Clients who are engaged often achieve better fitness results.

This is because they are more committed to their workout routines and likely to follow the advice of their trainers.

Engaged clients usually maintain regular workout schedules, adhere to fitness plans, and are more disciplined with their nutrition.

Seeing tangible results further motivates them and reinforces their commitment to your studio.

Creates a Positive Atmosphere

Engaged clients contribute to a positive and energetic atmosphere in the fitness studio.

Their enthusiasm and dedication can be infectious, creating a vibrant environment that motivates others.

This positive atmosphere can improve the overall experience for all clients, making your studio a more enjoyable and motivating place to work out.

Enhances Word-of-Mouth Marketing

Satisfied clients are excellent for word-of-mouth marketing.

They are likely to share their positive experiences with friends, and family, and on social media.

This organic form of marketing is precious as personal recommendations often carry more weight than traditional advertising, helping to attract new clients to your studio.

Gives Your Constructive Feedback for Improvement

Engaged clients are more likely to provide constructive feedback. They’re invested in the studio, so they care about its success and quality of service.

This feedback is crucial for continuous improvement.

It helps you understand what’s working well and what areas need changes or enhancements, ensuring your services remain top-notch and client-focused.


To finish off, remember that keeping your clients interested in your fitness studio is about more than just the workouts.

It’s about making your studio a special place where people feel they belong and have fun.

As someone who runs a fitness studio, think of yourself as not just a coach, but also as someone who brings people together.

The best way for your business to do well is to make every workout a chance for your clients to feel part of a great group, not just to get fit.

So, use these ideas to make your studio not just a gym, but a place where everyone feels happy and welcome.

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Nan de Bruin

Content Marketing Team Lead

Visual storyteller and winter sports enthusiast with 15 years of writing experience in English, Dutch, and Czech. Currently doing reps as the Content Marketing Team Lead at Virtuagym.