5 min
Are you struggling to convert prospects into gym members? Well, we’ve got good news for you! Gym memberships have been rising over the past few years, and it doesn’t look like they’re stopping anytime soon.
That means that more people are interested in joining gyms, and many of them are looking for gyms like yours to help them achieve their fitness goals.
Use these ten tips for boosting your gym membership sales to make your new members excited about their experience with your fitness business!
Create Urgency With Limited-Time Offers
One simple way to get people to make a decision sooner than later is by creating a sense of urgency. This limited-time offer is anything from a one-day sale to an offer that ends at the end of the week.
The reason this works so well is that people are afraid to miss out on something good if they wait too long. If you’re just starting out and you have limited money for advertising, make sure you set a cap for this, as you don’t want to give to your own expense.
According to TrustPulse , 60% of people make purchases because of fear of missing out within the first 24 hours.
Incentivize Friends and Family Memberships
When people come to the gym with people they enjoy being around, they are more likely to have a positive experience. Create this experience and make them more likely to spread the word about your fitness business. Boost your word-of-mouth advertising with this tip to increase your gym memberships.
Offer people who bring their friends with them a free month or two. Offer discounts to anyone that brings along three or four of their friends.
Just don’t go overboard with incentives — after all, you want people coming back even if they don’t have anyone else around!
Offer A Free First
Your fitness business’s growth depends on your ability to attract new members. Because people are often hesitant to commit to a membership, they may want to try you out before they sign up.
Offering a free first session, demo class or consultation is a great way to transform interested prospects into paying customers.
This allows potential members to see what it’s like to work out with you. The more positive their experience is, the more likely they’ll be willing to sign up.
Offer Bundles
Bundles are a great way to sell more gym memberships. Price bundles as a discount over individual membership fees and charge a premium for the convenience of one membership or bill.
For example: Offer a bundle for two memberships at ninety per month, which would be a 10% discount over the cost of buying two separate memberships for one hundred.
Offering bundles is a great way to target couples and families to get more people through your doors.
Provide Guidance
People’s reasons for joining a gym differ from person to person. They might have a short-term motivation to lose a few pounds, or they might be training for a marathon. Whatever their goals, it is difficult for people to decide what type of membership is best suited for their needs.
To make it easier, make recommendations based on their goals and lifestyle expectations.
Offer a longer-term, higher commitment membership plan that includes personal training sessions and nutrition advice for those who want to lose weight quickly.
Recommend an off-peak membership with no contract if they’re just looking for somewhere convenient to train now and then at a price that suits their budget.
Create Flexible Payment Plans
If customers have to jump through hoops or commit straightaway when signing up, they might think twice about joining your gym. Make your checkout process clear and simple, with a few steps between “want it” and “got it” as possible. Save time for you and your customers by simplifying your payment structure .
Don’t Sell Yourself Short
The price of a gym membership is off-putting for many people, but it’s important to remember that you’re not selling just a gym membership—you’re selling a healthier lifestyle. You’re not just selling space to work out—you’re selling an environment that fosters healthy relationships, provides support, and increases motivation.
Don’t sell yourself short. Your facility provides real value, it’s okay to charge what you’re worth.
Satisfaction Guaranteed
The biggest barrier to signing up for a gym is members knowing whether or not they’ll actually use it.
Address that concern with potential members, and you have a much better chance of selling more memberships.
One way to do this is through incentives. Offer a free week-long trial or 30-day money-back guarantee and focus your marketing efforts on getting people to sign up before their trial period ends. This will help them get past the “I’m not sure about this” stage and convert them into paying members.
Appeal to People At All Stages
Not everyone who visits your business or website is in buying mode. Some people might be looking for a workout buddy, others are looking for a new gym in their area, and others might be looking for tips on how to lose weight.
Do you have the right tools to speak to these searchers? If not, create them for each possible stage of their journey!
Use A Gym Management Software
There are a variety of ways to sell more gym memberships, but the most effective is probably to use good gym management software .
Gym management software helps you manage your membership sales , keep track of members and staff , and process payments . It also helps you with lead management!
This type of software helps you manage every aspect of your business, which makes you sell more memberships.
Sell more gym memberships by showing the value of your services and connecting with your prospects in a meaningful way.
