Blog

What are the Fitness Trends for 2021?
2021 fitness trends are saturating the market. But what exactly are they, and how can you discern what you need to invest in, and which trends are well... just trends?

What Can Meditation Teach Us About Creating Habits?
Did you know that meditating regularly teaches us how to engage our intellect consciously? Discover more on how to make mindfulness a habit.

4 Holiday Marketing Strategies to Wow Your Customers This Season
It's time to swap the company Christmas party for a Zoom sweater party! Here are some marketing tips to get your fitness business into the festive mood.

Virtuagym Product Rewind: Looking Back at the Best of 2020
Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

How Will the Coronavirus Vaccine Impact the Fitness Industry?
How will the arrival of a coronavirus vaccine affect the fitness industry? Will fitness businesses start putting digitization on the backburner? Or is the future still truly hybrid?

72% of Gym Members Will Work Out Outside in 2021
Spoiler alert: outdoor activities will be gym members' first choice to achieve their fitness goals in 2021. Here's how to get ready for 2021!

The Emerging Trend of Wearable Fitness Technology for Employee Wellness
A healthy person is more likely to be a productive and engaged employee compared to someone who is unhealthy. How can you best provide corporate wellness while meeting the requirements of today's tech-driven fitness world?

6 Surefire Ways to Adapt Your Business to the New Reality
Sometimes, looking back on timeless marketing practices and putting a post-pandemic twist on them can help adapt your business to the new economic reality.

The Fitness Industry Can Lead the UK to Economic Recovery From COVID-19
We are at the end of the second lockdown faced by UK this year. What's the role of fitness in the economic recovery from the pandemic?

Why Should Gyms Be Considered Essential Businesses?
Gyms played a key role during the pandemic. As many fitness clubs face another lockdown, it begs the question- are gyms essential businesses?

New Measures in the UK for the Fitness Industry: How It Impacts You.
Gyms in England are about to reopen on December 2nd. But what the new measures and how are impacting the fitness industry in the UK?

Fostering Employee Engagement Among the Remote Workforce
How can your department overcome engagement issues? Discover all the employee engagement techniques you can put into practice today.

Future-Proof Your Business, As 46.67% of Gym Members Won’t Return
Prepare your business for the future changes by avoiding churns, and providing workout videos and coaching to your members with PRO+.

Fitness Act 2020: Why You Should Care
Read this article to know what the Health and Fitness Recovery Act is about and how it is going to impact your fitness business.

What Does Joe Biden’s Win Mean for the Fitness Industry?
The Biden-Harris administration has a pretty robust eight-step plan to combat the spread of the coronavirus and make the country safe for reopening. We delved into how the fitness industry figures into this plan.

Help Employees Manage Time Effectively When Working From Home
Working from home is just one of the new challenges of 2020 – and it's probably here to stay. How can you aid your employees to achieve results and manage their time effectively from home?

Speakeasy Gyms: The Rise of Off-the-Book Fitness
Have you ever heard of secret gyms? Learn more about the subculture of the “Covid-19 Prohibition era” in the fitness industry.

6 Ways to Save Your Business From Software Surplus
You want to run your business like a well-oiled machine – so, what type of software does your fitness club or studio need?

Key Metrics to Track the Loyalty of Your Members
Customer loyalty programs help you monitor and manage gym members loyalty. Discover in this articles how to improve your gym members loyalty in a few steps.

How a Fitness Software Improves Your Branding
Are you looking for a fitness management solution to grow your business? Learn more on how a fitness software can help you raise your brand awareness.

3 Ways Technology Adds Value to Your Club
High-tech hardware can help a health club in many ways. Discover how technology can boost your fitness business and improve gym members' experience.

With the Coronavirus Second Wave Upon Us, Keep Your Members Engaged at Home or in the Gym
See what Virtuagym features can help you adjust to these fast-changing times and ensure that your club stays ahead of the curve… or wave.

Is your fitness business ready to survive the COVID-19 recession?
Adaptability is the key to survive the changes in the fitness industry during the COVID-19 outbreak. Read here how you can overcome the current coronavirus recession.

4 Steps to Boost Your Client Referrals
Increasing client referalls is easier if you know how to engage with your happy existing gym members. Read here how to boost your client referals.

PRO+ Is the Turnkey Solution Your Fitness Business Is Looking For
Discover the fitness software that aims to equip fitness facilities with the tools they need to monetize their online offerings.

6 Tips How to Make People Say Yes
Are you receiving lots of objections to your fitness business offering? Than our tips can help you turining them into a Yes in just a few steps.

What Fitness Businesses Should Do During the Coronavirus Outbreak
With new measures and restrictions in place due to the coronavirus outbreak, the health of your fitness business might be causing you concern. This article will help you engage and retain members to reduce membership cancellations.

Here’s Everything That Happened At FitNation 2020
Check out the highlights from our FitNation 2020 event and get to know expert insights from leaders in the fitness industry.

COVID-19 phases in the fitness industry: where we are, and where we are heading
Prepare for the post COVID-19: learn more on the evolution of your fitness business during the pandemic and which stage you are.

Sell More Memberships: Tips to Overcoming 8 Common Objections
Are you having trouble selling your gym memberships? Here you can find all the tips to overcome your client’s objections and sell more memberships.

Active Clients make Happy Trainers (and Reduce Churn)
Get your clients up and running with your workout and nutrition programs and build a solid customer base. Keep your clients happy and reduce overall churn.

Hold on to your best employees by helping them deal with uncertainty at work
Are you struggling to manage uncertainty in the workplace? Discover how to hold onto your best employees and help them to cope with uncertainty at work.

Virtuagym’s Data on How Our Top Clients Are Rebuilding the Fitness Industry
It's undoubtedly been a challenging year for the fitness industry. Our recent study sheds a light on the four things our best-performing clients are doing to grow their fitness business, in spite of the pandemic.

Vital Parts of Your Gym’s Branding
Start working on your fitness business branding strategy by discovering all the tips to make sure you build a strong brand identity. Read more here.