Blog

How to Start and Manage Corporate Wellness Programs
Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys

The Challenges of Starting a Fitness Business (And How to Solve Them)
Discover the best tips to successfully run a fitness business by turning the greatest challenges into opportunities for growth and success.

Financial Planning for a Successful Personal Training Business
Starting a personal training business requires more than just knowledge about fitness. You obviously also need to start considering finances and management. It's time to do the math and calculate your costs and pricing to estimate possible profit and start a structured and efficient business. The last thing you want is to destroy your dreams because of poor budgeting!

Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features

7 ways to promote livestream classes and workout videos online
Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.

5 Tips To Keep Your Client's Data Safe
We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features

Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

How to get your older clients back into the gym
They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!

How do you restart the billing process?
Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

Does an Employee Wellness Program Contribute to Your Company’s Financial Health?
We explore how an employee wellness program translates into financial benefits for your organization while being advantageous for your workforce.

How to Build an Outdoor Fitness Station: The Professional Way
Here's how to build an outdoor fitness station that is professional, scalable, and also reflects your brand identity every step of the way.

How to Build a Cheap Outdoor Gym Station
Outdoor fitness classes are on the rise. Here's how to build a cheap outdoor gym station to cater to your clients while on a budget!

Gyms Are Reopening in the UK – Here's What You Need to Know
A complete guide to when are gyms reopening in England, as well as insight on gym reopening in Scotland, Wales, and Northern Ireland.

Everything You Need to Know About How to Start an Outdoor Fitness Class
How to start an outdoor fitness class? We take you back to basics in this blog on all you need to know about training clients outdoors.

7 Ways Personal Trainers Can Increase Client Motivation
Have you ever had trouble finding the inspiration to motivate your clients? We’ve collected some of the best ways to help you increase client motivation.

10 Advantages of Having a Gym Management System
In this blog, we break down some popular gym management system features and their uses so you can align your business goals to the available software for fitness centers.

The Scientific Approach to Good Ventilation in Your Gym
Based on the webinar with Cloud Garden founder Tom Koenderman, this blog dispels some myths about ventilation while prepping you for reopening your gym.

How will social distancing work in a gym? A step-by-step guide
How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

Help Your Employees Get Motivated During The Spring Slump
With the dreaded spring slump edging ever closer, here are our five top tips for increasing employee engagement and motivation.

John Briggs Shares Financial Tips for Your Fitness Business
Above every goal you have as a fitness business owner profitability comes first – and you can take that to the bank! John Briggs shares some infallible tips for financial success.

Staying Engaged is Essential for Member Retention
Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

Get Closer to Your Sales Goals in 3 Steps
There is no successful fitness company without sales. Read now how you and your team can turn interested leads into paying customers

5 Ways To Inspire Your Remote Workforce Through Fitness and Wellness
The culture of working from home is going steady as we advance into 2021. Here's how you can ensure your employees are keeping strong while working at their dining room table/office desks.

5 Proven Business Models for Personal Trainers
A clear and simple business model is a key factor to success for a personal training business. Here are 5 proven business models for personal trainers.

Four Experts Discuss How Tech Changed the Fitness Game Forever
The rapid digitization of the fitness industry sees big tech becoming embedded in the way we do business. What are some positives of this?

What Is Nutrition Coaching Software and Why Do I Need It?
You already know that working out without a healthy diet is counterproductive. As a personal trainer, it is your job to ensure your clients are on a nutritionally healthy path. Discover how nutrition coaching software can help you do this.

4 Ways to Increase your Fitness Studio Membership Revenue
Find out what you can do to help your business bring in more membership revenue.

How to Use a Content Calendar to Continuously Engage Gym Members
Creating a content calendar for your fitness clubs has many benefits. Discover how to set up a manage a content calendar for your gym.

How ClassPass Creates Loyalty and Engages Customers Through Data
Shari Castelli recently appeared on Good Morning America. See what ClassPass' Shari Castelli has to say on user data and fitness trends.