Blog

Why are personal fitness plans important for gyms?

Box | Boxing Club | Fitness Studio | Gyms | Personal Trainer

Getting Rid of the Paper Weights - Why Digital Training Plans are the Future

Provide current gym members with options to train whenever they want by using digital training plans. Stay ahead of the game.

Jan 6, 2022 -

Why are Video Workouts important for a future-proof gym?

Fitness Studio | Gyms | Health Club

5 Reasons a Video Workout Offering Is Key to Creating a Successful Hybrid Fitness Business

Having a video workouts offering is essential to a successful hybrid fitness business. Learn about all the benefits here!

Jan 5, 2022 -

How lead management software boosts your client base

Fitness Studio | Gyms | Personal Trainer

Locating Prospective Clients Has Never Been Easier With Virtuagym’s Lead Management Software

Say goodbye to manual lead tracking and boost your customer base with a virtual fitness solution for gyms and studios!

Jan 4, 2022 -

2 min

Fitness Studio | Gyms | Health Club | Personal Trainer

How To Define Your Brand Promise in 5 Steps

Creating a better brand promise is all about listening. These 5 steps will help you aligning your virtues with your actions.

Dec 30, 2021 -

Learn how omnichannel fitness will get your clients fitter faster.

Gyms | Health Club | Personal Trainer

Get the Most Out of Your Hybrid Fitness Program by Utilizing Omnichannel Customer Engagement

Omnichannel engagement is the way forward for any hybrid fitness program. So how do you make the most of it? Read our tips!

Dec 29, 2021 -

Check out our newly updated appointment schedule!

Get a Grip of Your Time With the Appointment Schedule!

More free time and less administration? It is possible with our newly updated appointment schedule! Check out all the benefits right here!

Dec 24, 2021 -

What you need to do to get more revenue in January in the fitness industry

Gyms

5 Reasons Why Your Gym's January 2022 Income Isn't What You Hoped For

January is often framed as a make or break month for gyms. If you're falling short this year, here are five reasons why revenue may have slowed down.

Dec 23, 2021 -

7 min

Which fit tech innovation will be the top fitness trend?

Fitness Studio | Gyms | Health Club | Personal Trainer

Fitness Technology Trends 2022

Let's take a look at the fitness technology trends for 2022, and discover the ways to make your fitness business future-proof!

Dec 20, 2021 -

Prepare your fitness business for January

The 2022 Gym Checklist - Are You Ready for the First Quarter?

It’s the first month of a new year and there are a few things you should consider in order to make 2022 a year of huge growth.

Dec 16, 2021 -

Keep members on track with a fitness app

Fitness Studio | Gyms | Lifestyle | Personal Trainer

More New Year’s Resolutioners Than Ever Are Using Fitness Apps This January

Are fitness and nutrition apps the ideal way to keep your members from falling off the wagon this January?

Dec 14, 2021 -

Check the COVID status of your clients in one scan

Fitness Studio | Gyms | Health Club | Personal Trainer

COVID Pass Integration: New Club Access System for the COVID Vaccination Certificate

Infection rates are rising, access rules are strengthening. With Virtuagyms club access system, you will be prepared.

Dec 6, 2021 -

Fitness Studio | Gyms | Health Club | Personal Trainer

FitNation 2021 - Highlights and Key Learnings

Take a look at the highlights and key learnings from FitNation 2021, the event for fitness entrepreneurs worldwide!

Nov 26, 2021 -

How to find and recruit gym staff and personal trainers for your fitness business?

Fitness Studio | Gyms | Health Club | Personal Trainer

Attract the Right Talent for Your Gym Business

It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!

Nov 18, 2021 -

How do you get your clients motivated to work out?

Gyms | Health Club | Personal Trainer

Keeping your Clients Motivated this Autumn

Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!

Oct 26, 2021 -

Top tips to use TikToK for your fitness business

Fitness Studio | Gyms | Personal Trainer

3 Tips for How to Use TikTok for Your Fitness Business

You don't have to be a fitness influencer to use succesfully TikTok for your fitness business. Discover how to grow your online reach with these tips!

Oct 22, 2021 -

How do I get my client to do online workouts?

Fitness Studio | Gyms | Health Club | Personal Trainer

5 Tips to Promote Your New Digital Offering to Your Clients

An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!

Oct 8, 2021 -

Health Club

Web vs. Native: Which Is The Best App For Your Business?

Rarely do you see gym goers without their smartphones. Whether they’re using their devices to listen to their favourite gym playlists, track their workouts, send progress updates on social media, or take selfies of their newly defined bodies, smartphones and going to the gym are a part of their routine.

Oct 4, 2021 -

Tips on how to secure investments for your fitness business

Fitness Studio | Gyms | Health Club

How to Secure Investment for Your Fitness Business

Andy Kay and Mhairi Fitzpatrick from Socius Investment go in-depth on how to secure investment and share valuable insights on what to expect during the investment process.

Sep 16, 2021 -

51 min

How do you find the right fitness mix for your gym?

Fitness Studio | Gyms | Health Club | Personal Trainer

The Ultimate Fitness Mix For Your Gym

Attract new clients with a fitness mix. Discover the advantages of an outdoor and online offering for your gym and clients.

Sep 15, 2021 -

Future-proof your fitness business by making wearables a part of your hybrid business model

Gyms | Health Club | Personal Trainer

Wearables As a Long-Term Hybrid Business Strategy

As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.

Sep 15, 2021 -

Maximize employee wellbeing by running a personalized wellness program

Corporate Health

Half The Effort, Double The Impact: How To Maximize Employee Wellbeing

Discover the best practices for HR professionals to maximize your employee wellbeing with a time-saving software solution.

Sep 8, 2021 -

How do you scale your fitness franchise succesfully??

Fitness Studio | Gyms | Health Club

How to Scale Your Fitness Franchise and Become a Master Franchisor

James Cotton shares his experience on how to scale your fitness franchise and finding success as a franchisor. Learn more by joining our biweekly FitNation podcast!

Sep 1, 2021 -

41 min

Why is online community important for the best gym experience?

Fitness Studio | Gyms | Health Club | Personal Trainer

How to Build Outstanding Fitness Experiences

Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.

Aug 23, 2021 -

46 min

How can you turn your health club into a health hub?

Gyms | Health Club

Health and Fitness in the Post-COVID Era and Preventive Health Care

Fitness and health have changed post-COVID - preventive health is essential now. How can you change from a health club into a health hub?

Aug 17, 2021 -

Should you purchase or rent workout machines for your gym?

Buying or Leasing Fitness Equipment: What Works Best For Your Gym?

To buy or to lease fitness equipment? What works for your gym? Find out everything you need to know to make the right decision!

Aug 5, 2021 -

Corporate Health

The Importance of a Hybrid Health and Wellness Solution for Hybrid Workplaces

Employees are happier, healthier, and more productive in a hybrid workplace with a matching hybrid corporate health and wellness program. Discover the benefits for your business and teams!

Aug 2, 2021 -

How do you to generate the best leads for your gym?

Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Lead Generation for Gyms

Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.

Jul 20, 2021 -

43 min

Two hands are holding a phone with Virtuagym App on

Boost Member Retention with Your Own Branded Mobile App

By launching a custom mobile app, your clients will immediately recognize your brand and are able to book classes directly while you focus on what matters: client retention.

Jul 15, 2021 -

Corporate Health | Gyms | Health Club

How to Start and Manage Corporate Wellness Programs

Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys

Jun 29, 2021 -

51 min

How to successful start a fitness business

The Challenges of Starting a Fitness Business (And How to Solve Them)

Discover the best tips to successfully run a fitness business by turning the greatest challenges into opportunities for growth and success.

Jun 28, 2021 -

Personal Trainer

Financial Planning for a Successful Personal Training Business

Starting a personal training business requires more than just knowledge about fitness. You obviously also need to start considering finances and management. It's time to do the math and calculate your costs and pricing to estimate possible profit and start a structured and efficient business. The last thing you want is to destroy your dreams because of poor budgeting!

Jun 21, 2021 -

7 min

How do you attract top talent to your company with a health and wellness culture?

Corporate Health

How to Attract and Retain Top Talent with Your Company's Employee Wellness Program

Top talent is hard to come by, so how do attract and retain them at your company? A robust corporate health and wellness program might be the answer you're looking for.

Jun 14, 2021 -

7 min

Learn what not to do if you want to retain your gym member longer

Fitness Studio | Gyms | Health Club | Personal Trainer

Top 10 Retention Strategies to Avoid

Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

Jun 11, 2021 -

48 min

Retain clients and attract new members by adding value to your gym membership

Fitness Studio | Gyms | Health Club | Personal Trainer

How to decide on gym membership pricing when reopening

The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

May 27, 2021 -