Blog
COVID Pass Integration: New Club Access System for the COVID Vaccination Certificate
Infection rates are rising, access rules are strengthening. With Virtuagyms club access system, you will be prepared.
What Is the January Gym Rush – and Why Should You Care?
Year after year, resolutions are made and broken in this pivotal month. But what exactly is the January gym rush, and how can you benefit from it?
FitNation 2021 - Highlights and Key Learnings
Take a look at the highlights and key learnings from FitNation 2021, the event for fitness entrepreneurs worldwide!
Attract the Right Talent for Your Gym Business
It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!
Keeping your Clients Motivated this Autumn
Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!
3 Tips for How to Use TikTok for Your Fitness Business
You don't have to be a fitness influencer to use succesfully TikTok for your fitness business. Discover how to grow your online reach with these tips!
5 Tips to Promote Your New Digital Offering to Your Clients
An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!
Web vs. Native: Which Is The Best App For Your Business?
Rarely do you see gym goers without their smartphones. Whether they’re using their devices to listen to their favourite gym playlists, track their workouts, send progress updates on social media, or take selfies of their newly defined bodies, smartphones and going to the gym are a part of their routine.
How to Secure Investment for Your Fitness Business
Andy Kay and Mhairi Fitzpatrick from Socius Investment go in-depth on how to secure investment and share valuable insights on what to expect during the investment process.
The Ultimate Fitness Mix For Your Gym
Attract new clients with a fitness mix. Discover the advantages of an outdoor and online offering for your gym and clients.
Wearables As a Long-Term Hybrid Business Strategy
As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.
Half The Effort, Double The Impact: How To Maximize Employee Wellbeing
Discover the best practices for HR professionals to maximize your employee wellbeing with a time-saving software solution.
How to Scale Your Fitness Franchise and Become a Master Franchisor
James Cotton shares his experience on how to scale your fitness franchise and finding success as a franchisor. Learn more by joining our biweekly FitNation podcast!
How to Build Outstanding Fitness Experiences
Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.
Health and Fitness in the Post-COVID Era and Preventive Health Care
Fitness and health have changed post-COVID - preventive health is essential now. How can you change from a health club into a health hub?
Buying or Leasing Fitness Equipment: What Works Best For Your Gym?
To buy or to lease fitness equipment? What works for your gym? Find out everything you need to know to make the right decision!
The Importance of a Hybrid Health and Wellness Solution for Hybrid Workplaces
Employees are happier, healthier, and more productive in a hybrid workplace with a matching hybrid corporate health and wellness program. Discover the benefits for your business and teams!
Effective Lead Generation for Gyms
Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.
Boost Member Retention with Your Own Branded Mobile App
By launching a custom mobile app, your clients will immediately recognize your brand and are able to book classes directly while you focus on what matters: client retention.
How to Start and Manage Corporate Wellness Programs
Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys
The Challenges of Starting a Fitness Business (And How to Solve Them)
Discover the best tips to successfully run a fitness business by turning the greatest challenges into opportunities for growth and success.
Financial Planning for a Successful Personal Training Business
Starting a personal training business requires more than just knowledge about fitness. You obviously also need to start considering finances and management. It's time to do the math and calculate your costs and pricing to estimate possible profit and start a structured and efficient business. The last thing you want is to destroy your dreams because of poor budgeting!
How to Attract and Retain Top Talent with Your Company's Employee Wellness Program
Top talent is hard to come by, so how do attract and retain them at your company? A robust corporate health and wellness program might be the answer you're looking for.
Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!
How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?
Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.
Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features
7 ways to promote livestream classes and workout videos online
Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.
5 Tips To Keep Your Client's Data Safe
We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?
Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features
Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!
How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.
How to get your older clients back into the gym
They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!
How To Become The Best Leader For Your Business
Lindsey Rainwater talks about personal branding, creating a culture of success and empowering your team - everything you need to become the best leader for your business!