Blog

7 Best Yoga Marketing Tips For Yoga Studio Owners

Do you own a yoga studio, or are you looking to start one and want to know how to market your business? Use these 11 yoga marketing tips for yoga studio owners to grow your clientele.

Jan 31, 2023 - 8 min

15 Best Apps for Fitness Coaches to Grow Your Personal Training Business

Jan 16, 2023 - 10 min

20 Creative Online Fitness Challenge Ideas

Unleash your fitness business potential with these 20 creative online challenge ideas. Keep your clients motivated and on track towards their health goals.

Jan 9, 2023 - 10 min

13 Practical Tips On How To Get Personal Training Clients Online

It is essential to have an online presence in the fitness industry. In this post, we’ll share with you 13 practical tips on how to get personal training clients online.

Jan 3, 2023 - 9 min

How to Be an Environmentally Friendly Gym - The Best Tips!

Being eco-friendly can help gym owners stand out from their competitors and attract customers. Find out how to maximize the environmental friendliness of a gym.

Dec 26, 2022 - 9 min

The 7 Best Tips For Fitness Networking

If you are a fitness professional, Fitness Networking doesn't have to be complicated - You just have to keep in mind these useful tips we are sharing with you!

Dec 19, 2022 - 7 min

20 Creative Ways To Make Money In Fitness

In this post we’ll take an in-depth look at how you can make money in the fitness industry, whether that’s through offering services or creating products.

Dec 12, 2022 - 11 min

11 of the Best Fitness Business Books for Fitness Entrepreneurs

If you're an aspiring fitness entrepreneur, reading any of these 11 best fitness business books will give you the edge you need to succeed.

Dec 5, 2022 - 9 min

8 Top Fitness Entrepreneurs Who Built Successful Businesses from the Ground Up

Here we'll take a look at some of the top fitness entrepreneurs. So if you're thinking of starting your own fitness business, read on!

Nov 28, 2022 - 11 min

7 Fitness Content Ideas to Grow Your Gym Business

We’ve put together a list of some of the best fitness content ideas to help you grow your gym business. Keep reading to get started!

Nov 23, 2022 - 10 min

9 Tips on How to Become a Successful Gym Owner

In this article, we'll outline some of the most important steps you need to take on your journey to join the list of successful gym owners.

Nov 14, 2022 - 11 min

11 Gym Membership Promotion Ideas to Get More Clients

In this article, we will go over 11 effective gym membership promotion ideas that'll help grow your fitness business.

Nov 7, 2022 - 14 min

12 Gym event ideas to boost engagement: Transforming fitness spaces into community hubs

Unlock the potential of gym events! From themed workouts to charity challenges, discover creative ideas that build community and well-being. Elevate your fitness experience beyond the ordinary. Learn essential event planning tips and embrace diversity for a vibrant gym community. Transform your gym into a hub of connection and purpose.

Nov 2, 2022 - 8 min

How to Grow Your Gym with Fitness Influencers in 7 Easy Steps

If you actively work in the fitness industry and love to keep up with the daily hubbub, then you are probably aware of the presence of fitness influencers on social media. Finding it hard to promote your gym to a wider audience? Or maybe you’re just looking for a way to expand your current marketing structure. If this sounds like you, then an influencer marketing strategy may be just what you need to expand your gym's reach, marketing efforts, and to grow your business.

Oct 12, 2022 - 6 min

Making An Online Fitness Course: A Practical Guide

Making an online fitness course is essential because members have come to expect gyms and fitness studios to provide online courses. The fitness industry is becoming increasingly competitive, and the number of fitness-related businesses offering online courses is only getting bigger.

Oct 6, 2022 - 5 min

8 Free Tools to Increase Your Fitness Brand’s Online Performance

A lot is happening online. People go online to get information about everything - also about your fitness business. That's why it's important to be on top of your online performance.

Sep 19, 2022 - 5 min

Top 5 Monthly Workout Challenges for Your Gym

Discover our top-5 monthly workout challenge ideas you can implement straight away to keep your gym members motivated.

Sep 14, 2022 - 5 min

Common member retention problems and how to solve them

As a successful gym owner, you'd want your gym members to enjoy your gym while staying motivated and active. But, like all businesses, this isn't always the case. In your time as a gym owner, you may experience members losing interest and cancelling their subscription at your gym.

Sep 11, 2022 - 5 min

5 Benefits of a Flexible Subscription Model for your Gym

Having a flexible gym subscription model is a great way to enhance your gym business model and build an amazing customer experience!

Sep 9, 2022 - 6 min

How to Develop a Positive Gym Culture

Going to the gym can be an intimidating experience for many so creating a positive environment in your gym is paramount to your business's growth, longevity, and client retention rates. So how do you create or shape your gym's culture into a place where people want to be? Let’s dive into 9 steps you can take to ensure your gym has a culture where members thrive.

Aug 19, 2022 - 5 min

How to Improve Your Gym Trial Conversion Rates

Gym trials are a classic staple in the world of gym client acquisition, they're a great prospect for people not ready to simply jump right into the sometimes large investment of a gym membership. Now it's time to build upon this to make your gym trials more successful and result in quality members that keep renewing month after month, year after year.

Aug 15, 2022 - 6 min

10 Standout Social Media Posts for Gyms in 2022

When you’re locked in on your target market, you can put relevant content in front of them that engages and entices them to share with others, growing your social media account as well as your influence and reputation. If you’re strapped for inspiration when it comes to consistently posting on social media, we’ve put together 10 standout ideas for social media posts for gyms in 2022!

Aug 10, 2022 - 6 min

How Much Does it Cost to Start a Gym?

We’ve put together a handy breakdown with everything you should know to answer: how much does it cost to start a gym?

Aug 8, 2022 - 8 min

How to Promote Cross-Selling and Upselling to Increase Your Gym Revenue

Discover what precision marketing is and how you can boost your fitness business revenue by using upselling and cross-selling strategies.

Jul 30, 2022 - 5 min

Creating a Gym Business Plan - A Complete Guide

Any business can benefit by starting with a solid business plan. Even if you’ve already hit the ground running, it’s never too late to put one together. In fact, most people are pleasantly surprised that business plans are not all that time consuming to create and that creating a gym business plan can significantly improve your already established business.

Jul 18, 2022 - 9 min

Where to Hire Personal Trainers For Your Gym

Knowing where to hire personal trainers is vital to your success as a fitness business! In this article we’ll go through some absolute musts to think about when hiring trainers, and the best places to find them.

Jun 22, 2022 - 4 min

Gyms Share How Virtuagym's Fitness Technology Helps Them Thrive

Fitness technology is essential for the modern gym, studio and personal trainer. How it helps? Our clients share how Virtuagym helped them thrive!

Jun 11, 2022 - 5 min

Make Data Work For You In Your Health Club Business

Use data to make your growth process more sustainable. The club industry is changing at breakneck speed which means it’s time to think outside the box. One strategy that is becoming increasingly popular is the use of data. This needs to be done the right way, so here are 3 steps to help you make your data work for you.

May 27, 2022 - 4 min

5 Gym Membership Retention Ideas to Boost Business Success

It costs five times as much to attract a new customer than to keep an existing one. Try these gym member retention strategies to avoid churn.

May 25, 2022 - 7 min

How to Fill Your Group Fitness Classes Through Technology

Members seem to be ready to jump back into group fitness classes as they reported missing the connection and social aspect. In order to meet this demand, business owners can use the technology to improve class attendance and profitability.

Apr 29, 2022 - 5 min

Improve Your Results With These 6 Benchmarks For Clubs of All Sizes

Improve your health club's performance by benchmarking your business against the best of the best. Boost operations and boost the bottom line with the most suitable benchmarks for your fitness business.

Apr 22, 2022 - 4 min

Expand your Hybrid Business with the Virtuagym Video Workout Platform

Grow your fitness business with the Virtuagym Video Workout Platform: reach new clients and monetize your digital content!

Apr 15, 2022 - 5 min

Virtual Reality is the New Black in Fitness Industry

Imagine if you could take your customer experience into a whole new world and make it fun again. Well, that's exactly what virtual reality does. There are many ways to incorporate VR into your business that could help get customers excited about going to the gym again.

Apr 15, 2022 - 5 min

Top Fitness Expos 2022

Knowing and keeping up with the latest trends and technologies is vital for any successful gym or fitness business. Having a finger on the pulse of the current and future insights of the fitness industry is an essential part of staying one step ahead of the curve and growing your business. One of the best ways to gain these valuable insights than to attend fitness expos.

Apr 12, 2022 - 4 min

7 Ways to Improve Gym Member Loyalty

If you run a gym, you know how important it is to have loyal members. Focusing on committed members will improve your retention rate and boost membership yields. Ensure that your members develop loyalty that will drive long-term success for your fitness business.

Apr 8, 2022 - 5 min

Ultimate Guide to Wholesale Fitness Equipment Suppliers

Starting a new gym? Expanding? Replacing your old equipment? Maybe you just like spending money on heavy objects? Whatever phase you're in, you can benefit from knowing which wholesale fitness equipment suppliers best fit your business’ needs and your budget.

Apr 8, 2022 - 9 min