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customer engagement client motivation retention boost fitness gym
Fitness Studio, Gyms

Common member retention problems and how to solve them

As a successful gym owner, you'd want your gym members to enjoy your gym while staying motivated and active. But, like all businesses, this isn't always the case. In your time as a gym owner, you may experience members losing interest and cancelling their subscription at your gym.

Sep 11, 2022 - 5 min read
What are the advantages of flexible gym subscriptions?
Gyms, Health Club

5 Benefits of a Flexible Subscription Model for your Gym

Having a flexible gym subscription model is a great way to enhance your gym business model and build an amazing customer experience!

Sep 9, 2022 - 6 min read
Coping with the rising cost of living in the fitness industry
Fitness Studio, Gyms, Personal Trainer

Dealing With Inflation As a Gym, Studio or Personal Trainer

Dealing with inflation, soaring prices, and the cost of living pose a particular challenge for entrepreneurs in the fitness industry.

Sep 9, 2022 - 12 min read
Why should you start recruiting clients for the New Years rush now?
Fitness Studio, Gyms, Health Club, Personal Trainer

It's Never Too Early to Get Your Gym Ready for the New Year

Stay ahead of the competition and prepare to capitalize on the New Year fitness wave today. Ensure smooth sailing for your clients and fitness business!

Sep 1, 2022 - 6 min read
making a positive culture in your gym
Fitness Studio, Gyms

How to Develop a Positive Gym Culture

Going to the gym can be an intimidating experience for many so creating a positive environment in your gym is paramount to your business's growth, longevity, and client retention rates. So how do you create or shape your gym's culture into a place where people want to be? Let’s dive into 9 steps you can take to ensure your gym has a culture where members thrive.

Aug 19, 2022 - 5 min read
signing up for gym trial
Fitness Studio, Gyms

How to Improve Your Gym Trial Conversion Rates

Gym trials are a classic staple in the world of gym client acquisition, they're a great prospect for people not ready to simply jump right into the sometimes large investment of a gym membership. Now it's time to build upon this to make your gym trials more successful and result in quality members that keep renewing month after month, year after year.

Aug 15, 2022 - 6 min read
Gyms

5 ways to target new fitness studio members outside of your local area

It can be hard for businesses in the fitness industry to attract clients outside of their local area. This post explains how to increase membership outside of the 4 mile radius surrounding your fitness studio.

Aug 12, 2022 - 5 min read
best social posts for fitness businesses
Fitness Studio, Gyms

10 Standout Social Media Posts for Gyms in 2022

When you’re locked in on your target market, you can put relevant content in front of them that engages and entices them to share with others, growing your social media account as well as your influence and reputation. If you’re strapped for inspiration when it comes to consistently posting on social media, we’ve put together 10 standout ideas for social media posts for gyms in 2022!

Aug 10, 2022 - 6 min read
What do you need to know about the cost of starting a gym?
Gyms

How Much Does it Cost to Start a Gym?

We’ve put together a handy breakdown with everything you should know to answer: how much does it cost to start a gym?

Aug 8, 2022 - 8 min read
Ways to boost fitness studios revenue
Fitness Studio, Gyms

How to Promote Cross-Selling and Upselling to Increase Your Gym Revenue

Discover what precision marketing is and how you can boost your fitness business revenue by using upselling and cross-selling strategies.

Jul 30, 2022 - 5 min read
How do you start preparing your gym for new members in september?
Fitness Studio, Gyms, Health Club, Personal Trainer

How to Prepare your Gym for the September Peak

Don't miss out on the September peak, and prepare to capture and convert those leads into loyal clients!

Jul 28, 2022 - 6 min read
making a business plan for your gym
Fitness Studio, Gyms

Creating a Gym Business Plan - A Complete Guide

Any business can benefit by starting with a solid business plan. Even if you’ve already hit the ground running, it’s never too late to put one together. In fact, most people are pleasantly surprised that business plans are not all that time consuming to create and that creating a gym business plan can significantly improve your already established business.

Jul 18, 2022 - 9 min read
how you can find personal trainers
Fitness Studio, Gyms, Personal Trainer

Where to Hire Personal Trainers For Your Gym

Knowing where to hire personal trainers is vital to your success as a fitness business! In this article we’ll go through some absolute musts to think about when hiring trainers, and the best places to find them.

Jun 22, 2022 - 4 min read
How does fitness technology help trainers and clients?
Fitness Studio, Gyms, Personal Trainer

Gyms Share How Virtuagym's Fitness Technology Helps Them Thrive

Fitness technology is essential for the modern gym, studio and personal trainer. How it helps? Our clients share how Virtuagym helped them thrive!

Jun 11, 2022 - 5 min read
How to utilize data for the growth of your fitness business?
Fitness Studio, Gyms, Health Club

Make Data Work For You In Your Health Club Business

Use data to make your growth process more sustainable. The club industry is changing at breakneck speed which means it’s time to think outside the box. One strategy that is becoming increasingly popular is the use of data. This needs to be done the right way, so here are 3 steps to help you make your data work for you.

May 27, 2022 - 4 min read
Ideas to increase membership retention
Health Club

5 Gym Membership Retention Ideas to Boost Business Success

It costs five times as much to attract a new customer than to keep an existing one. Try these gym member retention strategies to avoid churn.

May 25, 2022 - 7 min read
How to use personal trainer finder to improve their visibility to members
Corporate Health, Fitness Studio, Gyms, Health Club

Increase Personal Trainer Visibility & Improve Costs Of Your Health Club

A health club’s personal trainers are the heart and soul of the gym. They keep members inspired and motivated to reach their fitness goals. Personal trainer visibility is crucial for selling PT sessions. Promote personal training staff by filling out their client rosters. Generate revenue for both the club and PTs.

May 12, 2022 - 5 min read
How to improve attendance for group fitness class?
Fitness Studio, Gyms, Health Club

How to Fill Your Group Fitness Classes Through Technology

Members seem to be ready to jump back into group fitness classes as they reported missing the connection and social aspect. In order to meet this demand, business owners can use the technology to improve class attendance and profitability.

Apr 29, 2022 - 5 min read
What are the benchmarks for a fitness business?
Corporate Health, Fitness Studio, Gyms, Health Club

Improve Your Results With These 6 Benchmarks For Clubs of All Sizes

Improve your health club's performance by benchmarking your business against the best of the best. Boost operations and boost the bottom line with the most suitable benchmarks for your fitness business.

Apr 22, 2022 - 4 min read
How do you get new revenue streams from fitness videos and online content?
Fitness Studio, Gyms, Health Club, Personal Trainer, Pilates studio

Expand your Hybrid Business with the Virtuagym Video Workout Platform

Grow your fitness business with the Virtuagym Video Workout Platform: reach new clients and monetize your digital content!

Apr 15, 2022 - 5 min read
Reasons to offer virtual reality in your fitness business
Fitness Studio, Gyms, Health Club

Virtual Reality is the New Black in Fitness Industry

Imagine if you could take your customer experience into a whole new world and make it fun again. Well, that's exactly what virtual reality does. There are many ways to incorporate VR into your business that could help get customers excited about going to the gym again.

Apr 15, 2022 - 5 min read
group of people at fitness expo
Corporate Health, Fitness Studio, Gyms, Health Club, Martial arts, Personal Trainer, Pilates studio

Top Fitness Expos 2022

Knowing and keeping up with the latest trends and technologies is vital for any successful gym or fitness business. Having a finger on the pulse of the current and future insights of the fitness industry is an essential part of staying one step ahead of the curve and growing your business. One of the best ways to gain these valuable insights than to attend fitness expos.

Apr 12, 2022 - 4 min read
How to increase gym membership loyalty
Corporate Health, Fitness Studio, Gyms, Health Club

7 Ways to Improve Gym Member Loyalty

If you run a gym, you know how important it is to have loyal members. Focusing on committed members will improve your retention rate and boost membership yields. Ensure that your members develop loyalty that will drive long-term success for your fitness business.

Apr 8, 2022 - 5 min read
wholesale suppliers for fitness businesses
Box, Boxing Club, Fitness Studio, Gyms, Health Club, Martial arts

Ultimate Guide to Wholesale Fitness Equipment Suppliers

Starting a new gym? Expanding? Replacing your old equipment? Maybe you just like spending money on heavy objects? Whatever phase you're in, you can benefit from knowing which wholesale fitness equipment suppliers best fit your business’ needs and your budget.

Apr 8, 2022 - 9 min read
Improve sales of gym memberships
Gyms, Health Club

Sell More Gym Memberships With These 10 Tips

Boost your gym membership sales with these useful tips. It's hard to increase the number of membership sales when there are so many options out there. Luckily we’ve put together some helpful tips for you and your team to take your membership sales to the next level!

Apr 1, 2022 - 5 min read
Finding the best fitness management software for your fitness business
Corporate Health, Fitness Studio, Gyms, Health Club

Find The Perfect Fitness Management Software With This Timeless Guide

Find the right fit for your business! With the abundance of options, it's tough to find a fitness management software suited just for your needs. Read more to find out how to choose the right one for you!

Mar 25, 2022 - 5 min read
help your gym prepare for spring break
Fitness Studio, Gyms

11 Must-Have's Every Gym Owner Needs Before Spring Break

While we drift closer to this time of year, it's important we remember that we have the power to create positive environments for people to get the right ideas about their fitness goals and the right mentality towards their bodies.

Mar 21, 2022 - 7 min read
What are the best ways to expand your Gen Z gym members?
Gyms, Health Club

7 Best Strategies for Increasing Gen Z Members In Your Gym

Many gyms are becoming more popular to Gen Z which presents a great opportunity for fitness businesses. Learn about the top 7 strategies for increasing Gen Z membership in this blog post.

Mar 18, 2022 - 5 min read
These are the five things your fitness business should have set up
Gyms

5 Things Fitness Businesses Should Have Set Up Online in 2022

You know you need to be online to compete, but where do you start? Here are five essential things your business should have set up and running online by now.

Mar 13, 2022 - 7 min read
Useful lead magnet ideas from other professionals
Fitness Studio, Gyms, Health Club, Pilates studio, Yoga Studio

5 Lead Magnet Ideas for Fitness Businesses From Those That Are Mastering It

Here are five lead magnet ideas for fitness businesses from those that are actually doing it, as well as some tips for creating your own!

Mar 11, 2022 - 5 min read
can gyms help social emotional development
Fitness Studio, Gyms

It's Never Too Early to Develop Healthy Habits: How Can Your Gym Play a Role in Children's Social Development?

Our businesses hold the potential to become hubs for social development. Open your doors to families and kids to uncover an entirely new untapped stream of revenue.

Mar 11, 2022 - 7 min read
Reasons to use a value first funnel

How Creating Value For Your Clients Will Drive Your Fitness Business Growth

Every fitness business should focus on improving its sales funnel. Learn more about what a virtual first funnel is and how to build a successful one.

Mar 11, 2022 - 5 min read
How PRO+ can help boost member retention
Gyms

Increase Member Retention with a Digital Engagement Solution

Finally – a virtual fitness solution for gyms and studios to engage with members who are working out from home.

Mar 9, 2022 - 5 min read
building a community in your gym
Fitness Studio, Gyms, Health Club

Let's Get Social: How to Build A Community For Young People in Your Gym

Fortunately, becoming a licensed therapist isn’t required to encourage a positive and uplifting Gym environment. Here are a few tips on how you can transform your fitness center into an oasis of positive social interaction for a socially starved Gen Z.

Mar 2, 2022 - 5 min read
Which social media strategies are best for fitness businesses?
Gyms, Health Club, Personal Trainer

7 Tips For Social Media Strategies In 2022

With these social media strategies, you can attract new members, scout employees and improve brand recognition and retention!

Feb 18, 2022 - 7 min read
Why your gym revenue is low in January
Gyms

10 Simple Tricks That Could Have Saved You Time in January

From the January fitness rush to the monumental task of digitizing your workouts, we've rounded up the top ten tips and tricks you should have employed over January to keep on top of running a gym or studio.

Feb 10, 2022 - 8 min read

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