Common member retention problems and how to solve them
As a successful gym owner, you'd want your gym members to enjoy your gym while staying motivated and active. But, like all businesses, this isn't always the case. In your time as a gym owner, you may experience members losing interest and cancelling their subscription at your gym.
5 Benefits of a Flexible Subscription Model for your Gym
Having a flexible gym subscription model is a great way to enhance your gym business model and build an amazing customer experience!
Dealing With Inflation As a Gym, Studio or Personal Trainer
Dealing with inflation, soaring prices, and the cost of living pose a particular challenge for entrepreneurs in the fitness industry.
It's Never Too Early to Get Your Gym Ready for the New Year
Stay ahead of the competition and prepare to capitalize on the New Year fitness wave today. Ensure smooth sailing for your clients and fitness business!
How to Develop a Positive Gym Culture
Going to the gym can be an intimidating experience for many so creating a positive environment in your gym is paramount to your business's growth, longevity, and client retention rates. So how do you create or shape your gym's culture into a place where people want to be? Let’s dive into 9 steps you can take to ensure your gym has a culture where members thrive.
How to Improve Your Gym Trial Conversion Rates
Gym trials are a classic staple in the world of gym client acquisition, they're a great prospect for people not ready to simply jump right into the sometimes large investment of a gym membership. Now it's time to build upon this to make your gym trials more successful and result in quality members that keep renewing month after month, year after year.
5 ways to target new fitness studio members outside of your local area
It can be hard for businesses in the fitness industry to attract clients outside of their local area. This post explains how to increase membership outside of the 4 mile radius surrounding your fitness studio.
10 Standout Social Media Posts for Gyms in 2022
When you’re locked in on your target market, you can put relevant content in front of them that engages and entices them to share with others, growing your social media account as well as your influence and reputation. If you’re strapped for inspiration when it comes to consistently posting on social media, we’ve put together 10 standout ideas for social media posts for gyms in 2022!
How Much Does it Cost to Start a Gym?
We’ve put together a handy breakdown with everything you should know to answer: how much does it cost to start a gym?
How to Promote Cross-Selling and Upselling to Increase Your Gym Revenue
Discover what precision marketing is and how you can boost your fitness business revenue by using upselling and cross-selling strategies.
How to Prepare your Gym for the September Peak
Don't miss out on the September peak, and prepare to capture and convert those leads into loyal clients!
Creating a Gym Business Plan - A Complete Guide
Any business can benefit by starting with a solid business plan. Even if you’ve already hit the ground running, it’s never too late to put one together. In fact, most people are pleasantly surprised that business plans are not all that time consuming to create and that creating a gym business plan can significantly improve your already established business.
Where to Hire Personal Trainers For Your Gym
Knowing where to hire personal trainers is vital to your success as a fitness business! In this article we’ll go through some absolute musts to think about when hiring trainers, and the best places to find them.
Gyms Share How Virtuagym's Fitness Technology Helps Them Thrive
Fitness technology is essential for the modern gym, studio and personal trainer. How it helps? Our clients share how Virtuagym helped them thrive!
Make Data Work For You In Your Health Club Business
Use data to make your growth process more sustainable. The club industry is changing at breakneck speed which means it’s time to think outside the box. One strategy that is becoming increasingly popular is the use of data. This needs to be done the right way, so here are 3 steps to help you make your data work for you.
5 Gym Membership Retention Ideas to Boost Business Success
It costs five times as much to attract a new customer than to keep an existing one. Try these gym member retention strategies to avoid churn.
Increase Personal Trainer Visibility & Improve Costs Of Your Health Club
A health club’s personal trainers are the heart and soul of the gym. They keep members inspired and motivated to reach their fitness goals. Personal trainer visibility is crucial for selling PT sessions. Promote personal training staff by filling out their client rosters. Generate revenue for both the club and PTs.
How to Fill Your Group Fitness Classes Through Technology
Members seem to be ready to jump back into group fitness classes as they reported missing the connection and social aspect. In order to meet this demand, business owners can use the technology to improve class attendance and profitability.
Improve Your Results With These 6 Benchmarks For Clubs of All Sizes
Improve your health club's performance by benchmarking your business against the best of the best. Boost operations and boost the bottom line with the most suitable benchmarks for your fitness business.
Expand your Hybrid Business with the Virtuagym Video Workout Platform
Grow your fitness business with the Virtuagym Video Workout Platform: reach new clients and monetize your digital content!
Virtual Reality is the New Black in Fitness Industry
Imagine if you could take your customer experience into a whole new world and make it fun again. Well, that's exactly what virtual reality does. There are many ways to incorporate VR into your business that could help get customers excited about going to the gym again.
Top Fitness Expos 2022
Knowing and keeping up with the latest trends and technologies is vital for any successful gym or fitness business. Having a finger on the pulse of the current and future insights of the fitness industry is an essential part of staying one step ahead of the curve and growing your business. One of the best ways to gain these valuable insights than to attend fitness expos.
7 Ways to Improve Gym Member Loyalty
If you run a gym, you know how important it is to have loyal members. Focusing on committed members will improve your retention rate and boost membership yields. Ensure that your members develop loyalty that will drive long-term success for your fitness business.
Ultimate Guide to Wholesale Fitness Equipment Suppliers
Starting a new gym? Expanding? Replacing your old equipment? Maybe you just like spending money on heavy objects? Whatever phase you're in, you can benefit from knowing which wholesale fitness equipment suppliers best fit your business’ needs and your budget.
Sell More Gym Memberships With These 10 Tips
Boost your gym membership sales with these useful tips. It's hard to increase the number of membership sales when there are so many options out there. Luckily we’ve put together some helpful tips for you and your team to take your membership sales to the next level!
Find The Perfect Fitness Management Software With This Timeless Guide
Find the right fit for your business! With the abundance of options, it's tough to find a fitness management software suited just for your needs. Read more to find out how to choose the right one for you!
11 Must-Have's Every Gym Owner Needs Before Spring Break
While we drift closer to this time of year, it's important we remember that we have the power to create positive environments for people to get the right ideas about their fitness goals and the right mentality towards their bodies.
7 Best Strategies for Increasing Gen Z Members In Your Gym
Many gyms are becoming more popular to Gen Z which presents a great opportunity for fitness businesses. Learn about the top 7 strategies for increasing Gen Z membership in this blog post.
5 Things Fitness Businesses Should Have Set Up Online in 2022
You know you need to be online to compete, but where do you start? Here are five essential things your business should have set up and running online by now.
5 Lead Magnet Ideas for Fitness Businesses From Those That Are Mastering It
Here are five lead magnet ideas for fitness businesses from those that are actually doing it, as well as some tips for creating your own!
It's Never Too Early to Develop Healthy Habits: How Can Your Gym Play a Role in Children's Social Development?
Our businesses hold the potential to become hubs for social development. Open your doors to families and kids to uncover an entirely new untapped stream of revenue.
How Creating Value For Your Clients Will Drive Your Fitness Business Growth
Every fitness business should focus on improving its sales funnel. Learn more about what a virtual first funnel is and how to build a successful one.
Increase Member Retention with a Digital Engagement Solution
Finally – a virtual fitness solution for gyms and studios to engage with members who are working out from home.
Let's Get Social: How to Build A Community For Young People in Your Gym
Fortunately, becoming a licensed therapist isn’t required to encourage a positive and uplifting Gym environment. Here are a few tips on how you can transform your fitness center into an oasis of positive social interaction for a socially starved Gen Z.
7 Tips For Social Media Strategies In 2022
With these social media strategies, you can attract new members, scout employees and improve brand recognition and retention!
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