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Tech Giants Are Entering the Fitness Industry: What Does This Mean for Your Club?

28 December 2020

Silicon Valley tech giants are entering the fitness space – what can you do to compete against these masters of innovation?

The Politics of Fitness and Moving Towards Healthier Nations

24 December 2020

With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

What Is the January Gym Rush – and Why Should You Care?

24 December 2020

Year after year, resolutions are made and broken in this pivotal month. But what exactly is the January gym rush, and how can you benefit from it?

What are the Fitness Trends for 2021?

21 December 2020

2021 fitness trends are saturating the market. But what exactly are they, and how can you discern what you need to invest in, and which trends are well... just trends?

4 Holiday Marketing Strategies to Wow Your Customers This Season

18 December 2020

It's time to swap the company Christmas party for a Zoom sweater party! Here are some marketing tips to get your fitness business into the festive mood.

Virtuagym Product Rewind: Looking Back at the Best of 2020

17 December 2020

Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

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