Blog

How to Make Member Retention Easy by Creating a Compelling Lifestyle Brand

Member retention is the name of the game in running a successful gym or fitness studio. The most important thing to sell is the promise of a healthy lifestyle.

Jul 26, 2017 -

Sell More Gym Memberships With These 4 Tactics [Free Ebook]

Not selling as many gym memberships as you'd like? Are there a few too many empty treadmills? Selling more gym memberships is one of the trickiest parts of running a successful gym.

Jun 15, 2017 -

Woman running with Fitness Tracker - Virtuagym

How Fitness Challenges Boost Member Retention [Free Ebook]

Who said fitness challenges were just for professionals? Keeping members engaged and interested in your services is an ongoing challenge.

May 28, 2017 -

Fitness community for Facebook - Virtuagym

Build a Facebook Community with These 8 Efficient Tactics

49% of all Facebook users like a Facebook page to support a brand they like. By now, it's obvious that Facebook is a platform that can not only help you to boost awareness but also build a community.

May 23, 2017 -

Cheering guy behind his desk - Virtuagym

The Perfect Local Marketing Blend for Gyms

If you're a local gym, local marketing for gyms is going to be pretty darn important for you. What you do online plays a critical role in local marketing.

May 4, 2017 -

woman in a gym looking at various social media apps

6 Top Tips to Improve Your Gym's Facebook Marketing Efforts

One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”

Apr 27, 2017 -

Content Marketing 101 for Personal Trainers

Increasing your position as a credible and reliable personal trainer requires time and patience. New media is changing rapidly and we live in an age where the types of content that you can create are endless

Apr 7, 2017 -

8 Tips for the Perfect Personal Trainer Client Satisfaction Survey

Creating a solid customer base is the first step, but once you have established that, it’s up to you to keep the retention rates high. Satisfaction is essential for the reputation of your business. In fact, studies have shown that satisfied clients share their experiences with three people on average, whereas unsatisfied clients share it with eleven. This underlines that you should always be aware of your clients’ satisfaction with your services.

Mar 23, 2017 -

An Introduction to Referral Programs for Personal Trainers

As a personal trainer, you rely on a steady flow of clients. The unfortunate truth is no client will stick around forever.

Mar 16, 2017 -

A Practical Approach to Efficient Planning for Personal Trainers

One of the biggest challenges in every business is time. Due to weeks of easily 45+ hours and the need to be available when clients are not working, particularly for personal trainers this is a big one. To cope with this, a few weeks back, we explained already how to help busy clients fit fitness into their lifestyle. With this article, we want to give you a practical and organized approach for efficient planning.

Mar 9, 2017 -

The Ideal Personal Trainer Intake Process

You don’t have a second chance to make a first impression. That's why, as a personal trainer, the intake process is of major importance.

Mar 2, 2017 -

3 Key Factors When Choosing a Gym as a Personal Trainer

Before you'll be able set up your own business, you need to build a solid client base and a good network in the industry. That’s why most starting trainers decide to start out as a personal trainer in a gym.

Jan 27, 2017 -

The Personal Trainer's Guide to Anxiety Management

As a personal trainer, it’s obvious that our number one priority is improving a client’s health and well-being, one step at a time. It’s no secret that consultants understand the value of healthy living, maintaining fitness levels, and the important role fitness can play in a person’s quality of life.

Nov 29, 2016 -

Paper for motivation interviewing - Virtuagym

Solving Your Clients' Problems With Motivational Interviewing

There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.

Nov 9, 2016 -

13 min

Tap into New Market Segments For Your Gym

It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.

Oct 4, 2016 -

A Quick Guide to Improve Your Health Club's Word of Mouth Marketing

Word of mouth marketing (WOMM) has been identified as the most valuable form of marketing. The form of marketing that consumers trust above all others and the one that is most likely to drive sales for your company/business.

Sep 30, 2016 -

Fitness Studio

7 Easy Ways to Improve Your Gym's Social Media Marketing

Social media can tip the scales as to whether a business will be successful or displaced. And to be successful, you don't need a big budget.

Sep 27, 2016 -

Colored weights inside a gym - Virtuagym

Fitness Studio | Health Club

Sell More Memberships: Tips to Overcoming 8 Common Objections

Are you putting in a lot of effort to make your gym a success, but simply can’t sell more memberships? We've talked to gym and health club owners and put together the most heard of reasons why people might not be joining your gym. This guide will help you better prepare and train your staff so that they can turn a prospect into a member. Simply put, if you’re able to overcome your client’s objections, you’ll also be able to sell more memberships.

Sep 22, 2016 -

6 Things Gym Members Hate and How to Solve Them

Keeping your members satisfied is key to having a successful fitness business.

Sep 15, 2016 -

Fitness Studio | Gyms

Conversation Management: A Quick Guide to an Engaged Online Community

Are you properly managing your company's word of mouth? If not, conversation management is a great tool to promote your business.

Aug 19, 2016 -

10 min

Online Personal Training: The Future of Client Coaching?

People are going digital nowadays because the world demands connection. Being connected is not even a choice anymore; it's a must. Digitalization is picking up pace in the fitness industry as well.

Jul 28, 2016 -

Drinking water after work out in the sun - Virtuagym

The Benefits of Combining Exercise and Nutrition Coaching

These days, personal training and nutrition go hand in hand with each other. Providing clients with additional macro coaching using your own experience will be beneficial for both parties.

Jul 8, 2016 -

3 Tips to Boost Client Engagement During Summer

Here are 3 tips to get you ready for a busy summer period.

Jun 28, 2016 -

8 min

4 Tech Trends Health Club Owners Need to Know About

Tthere are several trends that are significantly impacting the fitness industry. For health clubs, these trends offer great business opportunities.

Jun 14, 2016 -

6 Reasons Why Personal Trainers Are Going Digital

Personal trainers are going digital today because the world demands connection. Being connected is not even a differentiation anymore, but an obligation, because of how the market is developing and works now.

Jun 10, 2016 -

Social media icons on phone screen - Virtuagym

Quick Facebook Marketing Tips for Personal Trainers

Online marketing is vital for personal trainers. Check out these quick Facebook marketing tips!

Jun 7, 2016 -

10 min

Symbol for fitness cloud software - Virtuagym

The Benefits of Working with Cloud Software

Software that runs on the internet, and not on your physical computer - the cloud sounds like something intangible, and you might be hesitant about moving your data to that airy-sounding place. But be assured, there are some definite benefits to moving your business to the cloud.

May 27, 2016 -

Business Analytics on computer screen - Virtuagym

The Impact of Quantified Self on the Fitness Industry

Quantified Self, simply put, is self-knowledge through self-tracking. By measuring a variety of data about your personal life, you can identify patterns in your life.

May 12, 2016 -

Why Your Fitness Club Should Target Millennials

When thinking about growing your club's client base, it is a good idea to focus on the Millennials or Generation Y. Here are 3 reasons why they are the people to target and how to do it.

Apr 4, 2016 -

food-app-iphone-android-virtuagym-1024x427

5 Ways Technology Makes Nutrition Coaching Easier

The importance of healthy eating and exercising is gaining popularity over the last years.

Mar 21, 2016 -

Going Mobile: the Key to Health Club Success?

Mobile apps are becoming a big part of the fitness industry. Millions of people already use health and fitness apps, a number that just keeps growing. Going mobile thus seems almost inevitable for your health club.

Mar 16, 2016 -

3 min

Make Your Club Future-Proof Using Client Data

In a saturated market full of competing clubs, it can be hard as an entrepreneur. It’s still perfectly possible to run a successful business.

Jan 19, 2016 -

Improve Your Client Communication with Email

Communicating with your clients is essential in improving retention and revenue growth.

Sep 30, 2015 -

Bootcamp outside with personal trainer - Virtuagym

Opening Up New Markets: How to Attract New Customer Segments

The fitness world is growing. Millions of people are already working out at fitness clubs and studios, but there are plenty of people who don’t have memberships yet. Attracting those people, however, is a major challenge these days.

Sep 17, 2015 -

6 Handy Tools to Help You Spy on Your Competitors

One of the reasons why I love online marketing is the fact that you are able to track virtually everything.

Sep 3, 2015 -