Blog
Business Intelligence for Health Clubs: Utilize Data to Drive Revenue
Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.
Proven Personal Trainer Customer Retention Strategies You Can Implement Right Now
As a personal trainer, your passion for fitness is unquestionable. You’ve worked hard to earn your qualifications, sculpted your business model and set your eyes on the end goal for this year. The whole idea of implementing customer retention strategies is either at the back of your mind or an issue that’s burning its way through your business plan.
A Guide to Developing a Winning Member Retention Strategy
Gyms are no different than other businesses in the service industry. Your ultimate goal is to keep members happy, and your gym bustling year-round.
Getting Your Gym Ready for GDPR
As a gym-owner, protecting the data of your members is vital to ensure that you stay on the right side of the law and respect the privacy of each member. But you may be overwhelmed by the idea of GDPR. So, where do you start?
Technology Trends in Fitness in 2018
Find out how technology is having a growing impact on the industry
How to Get New Personal Training Clients: 5 Steps to Acquire Your First 10 Clients
4 Ways To Engage Gym Members With Mobile Apps
Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide.
5 Reasons to Sell Gym Merchandise in Your Club
Here are the five crucial reasons why you should offer gym merchandise right away.
6 Easy Fixes For an Overcrowded Gym
An overcrowded gym is your members' worst nightmare and it will be only time till they stop coming back. Here are easy to ways to fix an overcrowded gym.
How to Make Member Retention Easy by Creating a Compelling Lifestyle Brand
Member retention is the name of the game in running a successful gym or fitness studio. The most important thing to sell is the promise of a healthy lifestyle.
Sell More Gym Memberships With These 4 Tactics [Free Ebook]
Not selling as many gym memberships as you'd like? Are there a few too many empty treadmills? Selling more gym memberships is one of the trickiest parts of running a successful gym.
How Fitness Challenges Boost Member Retention [Free Ebook]
Who said fitness challenges were just for professionals? Keeping members engaged and interested in your services is an ongoing challenge.
Build a Facebook Community with These 8 Efficient Tactics
49% of all Facebook users like a Facebook page to support a brand they like. By now, it's obvious that Facebook is a platform that can not only help you to boost awareness but also build a community.
The Perfect Local Marketing Blend for Gyms
If you're a local gym, local marketing for gyms is going to be pretty darn important for you. What you do online plays a critical role in local marketing.
6 Top Tips to Improve Your Gym's Facebook Marketing Efforts
One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”
Content Marketing 101 for Personal Trainers
Increasing your position as a credible and reliable personal trainer requires time and patience. New media is changing rapidly and we live in an age where the types of content that you can create are endless
8 Tips for the Perfect Personal Trainer Client Satisfaction Survey
Creating a solid customer base is the first step, but once you have established that, it’s up to you to keep the retention rates high. Satisfaction is essential for the reputation of your business. In fact, studies have shown that satisfied clients share their experiences with three people on average, whereas unsatisfied clients share it with eleven. This underlines that you should always be aware of your clients’ satisfaction with your services.
An Introduction to Referral Programs for Personal Trainers
As a personal trainer, you rely on a steady flow of clients. The unfortunate truth is no client will stick around forever.
A Practical Approach to Efficient Planning for Personal Trainers
One of the biggest challenges in every business is time. Due to weeks of easily 45+ hours and the need to be available when clients are not working, particularly for personal trainers this is a big one. To cope with this, a few weeks back, we explained already how to help busy clients fit fitness into their lifestyle. With this article, we want to give you a practical and organized approach for efficient planning.
The Ideal Personal Trainer Intake Process
You don’t have a second chance to make a first impression. That's why, as a personal trainer, the intake process is of major importance.
3 Key Factors When Choosing a Gym as a Personal Trainer
Before you'll be able set up your own business, you need to build a solid client base and a good network in the industry. That’s why most starting trainers decide to start out as a personal trainer in a gym.
The Personal Trainer's Guide to Anxiety Management
As a personal trainer, it’s obvious that our number one priority is improving a client’s health and well-being, one step at a time. It’s no secret that consultants understand the value of healthy living, maintaining fitness levels, and the important role fitness can play in a person’s quality of life.
Solving Your Clients' Problems With Motivational Interviewing
There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.
Tap into New Market Segments For Your Gym
It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.
A Quick Guide to Improve Your Health Club's Word of Mouth Marketing
Word of mouth marketing (WOMM) has been identified as the most valuable form of marketing. The form of marketing that consumers trust above all others and the one that is most likely to drive sales for your company/business.
7 Easy Ways to Improve Your Gym's Social Media Marketing
Social media can tip the scales as to whether a business will be successful or displaced. And to be successful, you don't need a big budget.
Sell More Memberships: Tips to Overcoming 8 Common Objections
Are you putting in a lot of effort to make your gym a success, but simply can’t sell more memberships? We've talked to gym and health club owners and put together the most heard of reasons why people might not be joining your gym. This guide will help you better prepare and train your staff so that they can turn a prospect into a member. Simply put, if you’re able to overcome your client’s objections, you’ll also be able to sell more memberships.
6 Things Gym Members Hate and How to Solve Them
Keeping your members satisfied is key to having a successful fitness business.
Conversation Management: A Quick Guide to an Engaged Online Community
Are you properly managing your company's word of mouth? If not, conversation management is a great tool to promote your business.
Online Personal Training: The Future of Client Coaching?
People are going digital nowadays because the world demands connection. Being connected is not even a choice anymore; it's a must. Digitalization is picking up pace in the fitness industry as well.
The Benefits of Combining Exercise and Nutrition Coaching
These days, personal training and nutrition go hand in hand with each other. Providing clients with additional macro coaching using your own experience will be beneficial for both parties.
3 Tips to Boost Client Engagement During Summer
Here are 3 tips to get you ready for a busy summer period.
4 Tech Trends Health Club Owners Need to Know About
Tthere are several trends that are significantly impacting the fitness industry. For health clubs, these trends offer great business opportunities.