Blog

What people look for when they choose a dance studio

For many people, this is probably the first criterion when comparing dance studio. Which dance styles are taught? What kinds of lessons are available – private, groups, practice sessions, specialized courses? Does the school mainly do drop-in classes or offer structured training programs?

Aug 27, 2019 - 4 min

5 Keys to a Successful Dance Studio Business Plan

Opening a dance studio is a lifelong dream for many dancers. With a solid business plan and realistic expectations, you can make turn your dream into a reality. Before you take the first leap, here's what to consider when it comes to the cost of running a dance studio.

Aug 13, 2019 - 9 min

A Complete Guide to Gym Branding

Building a great brand is a crucial part for any marketing strategy, whether you´re in the SME fitness business or big box. Branding is something your gym needs too. Because you’re worth it.

Aug 12, 2019 - 7 min

9 common mistakes your gym should avoid

Being a gym owner can be challenging. Whether you have just started or have been at it for years, at some point you are going to face some hurdles you wish you could have prevented.

Aug 7, 2019 - 7 min

How gym management software will save you hours of time

One of the activities that costs a considerable amount of time for gym staff is managing the scheduling and booking.

Aug 7, 2019 - 5 min

High Five Health Promotion chooses Virtuagym as health technology partner

Virtuagym and High Five Health Promotion, two of the biggest players in health & fitness space in the Benelux, today announced a new partnership agreement.

Jul 23, 2019 - 2 min

Class Scheduling Software Takes Your Gym to the Next Level

Scheduling is an essential factor to master if you want to run a successful gym.

Jun 11, 2019 - 4 min

What Health Clubs Can Learn from Boutique Studio Success

If there is one successful and lucrative trend in the industry, it is the fast rise of boutique studios. These small and specialized gyms spread rapidly, especially in the big cities.

Jun 11, 2019 - 5 min

Generate More Leads for Your Fitness Club

What tactics can you actually use to bring leads through the door to show them what you’re really made of?

May 29, 2019 - 3 min

4 Essential Apps That Every PT Needs

We’ve examined four key apps to streamline your business and increase growth like never before.

Apr 25, 2019 - 4 min

How To Boost Your Monthly Gym Revenue

Slumps are the stuff of nightmares for most business owners. Especially those entrepreneurs who run their ventures in the ever-blooming fitness industry. At present, the demand for physical (and mental) well-being is constantly on the rise, given people’s urgency to step out of their largely unhealthy lifestyles.

Apr 16, 2019 - 4 min

How To Get Your Fitness Studio Class Attendance Up 20%

You’ve built a beautiful fitness studio which is up and running. You’ve hired some rockstar personal trainers to motivate your members. You’ve set up your business management software to ease processes.

Mar 20, 2019 - 3 min

5 Critical Mistakes Gym Owners Make

How do you make your gym stand out among the rest? To help get you on the right tracks, we’ve compiled a list of some of the traps that gym owners can run into — and how to avoid them.

Feb 19, 2019 - 4 min

How to keep your gym clients engaged in 2024 and beyond

Boost your fitness business by unlocking the power of client engagement. Learn effective strategies for retention, reduced acquisition costs, increased revenue, and sustainable growth. Explore community-building, mobile app convenience, fitness challenges, events, and referral programs to ensure your gym thrives in a competitive industry

Feb 7, 2019 - 8 min

Common Myths about Personal Trainers & the Reality of the PT Business

When someone says they're a personal trainer, what comes to mind? Do you envision them tanned and toned sipping green smoothies every morning, or do you see a drill sergeant barking out commands as their clients frantically try to do one last squat?

Feb 4, 2019 - 5 min

5 Simple Ways To Grow Members For Your Fitness Studio

Do you know what members are looking for when they visit a fitness studio?

Jan 30, 2019 - 4 min

Technology trends for 2019: What can we expect in the fitness industry?

As in previous years, fitness technology is expected to play an ever greater and more visible role in 2019 as wearables, smartphones and exercise equipment are increasingly connected.

Jan 29, 2019 - 5 min

Skyrocketing Your PT Business To New Levels

As a seasoned personal trainer, you know that your work doesn’t end once you’ve got your business up and running. A successful business requires constant optimization to deliver maximum value to your clients.

Jan 24, 2019 - 3 min

Embracing Technology to Boost Revenue

Technology continues to transform the fitness industry. Exercisers can get access to workouts and nutrition plans at a touch of a button, track their health and fitness through wearable devices, and compete against famous athletes through virtual reality gamification.

Nov 13, 2018 - 5 min

Business Intelligence: 5 Data Metrics to Drive Business Results

Fuelling the engine of your business with key facts, figures and insights pulled from your gym management software is essential if you’re looking to meet the needs of your members.

Sep 26, 2018 - 6 min

The Internet of Things: the Future for Gyms?

The Internet of Things offers many opportunities for fitness entrepreneurs to improve their services, reduce overhead costs, and increase turnover.

Sep 12, 2018 - 4 min

5 Fitness Marketing Tips to Unlock Your Business Potential

Before you dive into your latest fitness marketing campaign, it’s important to get to grips with how to determine which markets are suitable for growth

Jul 19, 2018 - 7 min

Video Marketing: A How To for Fitness Businesses

Read our how-to guide to help you nail down your production process and start getting results with video marketing.

Jul 6, 2018 - 8 min

4 Tips To Help You Find the Best Fitness Management Software

When it comes to looking at the market for fitness management software to implement into your facility, it can be like staring across a financial minefield. With so many choices, come so many opportunities to invest in something that isn’t the perfect fit for your business. Software can be tailor made to fit the unique requirements for your business, or come as a complete all-in-one package to cover every aspect.

Jun 20, 2018 - 5 min

From Fitness to Wellness: How Gym Software Can Help Implement a Holistic Approach to Health

Benefits of holistic health for the individual include reduced stress and anxiety, more energy, a healthy appetite and much more. But why does this concern your business?

Jun 13, 2018 - 5 min

3 Reasons Why Fitness Apps Boost Member Retention

Can technology, specifically an app, intertwine with your hard work to create a well-rounded fitness powerhouse capable of increasing member retention and delivering incredible value for money to your members?

Jun 5, 2018 - 4 min

Webinar: Industry-proven best practices for lead conversion that will transform your business

Want to get more clients for your business, and ultimately more cash in your pocket? Then you cannot miss this must-watch webinar with Karen Joy & Brittany Bachman, two of the sharpest minds in the lead conversion field.

Mar 30, 2018 - 2 min

Business Intelligence for Health Clubs: Utilize Data to Drive Revenue

Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.

Mar 29, 2018 - 4 min

Proven Personal Trainer Customer Retention Strategies You Can Implement Right Now

As a personal trainer, your passion for fitness is unquestionable. You’ve worked hard to earn your qualifications, sculpted your business model and set your eyes on the end goal for this year. The whole idea of implementing customer retention strategies is either at the back of your mind or an issue that’s burning its way through your business plan.

Mar 22, 2018 - 6 min

A Guide to Developing a Winning Member Retention Strategy

Gyms are no different than other businesses in the service industry. Your ultimate goal is to keep members happy, and your gym bustling year-round.

Feb 15, 2018 - 9 min

Getting Your Gym Ready for GDPR

As a gym-owner, protecting the data of your members is vital to ensure that you stay on the right side of the law and respect the privacy of each member. But you may be overwhelmed by the idea of GDPR. So, where do you start?

Feb 9, 2018 - 7 min

Technology Trends in Fitness in 2018

Find out how technology is having a growing impact on the industry

Jan 31, 2018 - 6 min

How to Get New Personal Training Clients: 5 Steps to Acquire Your First 10 Clients

Nov 16, 2017 - 6 min

4 Ways To Engage Gym Members With Mobile Apps

Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide.

Nov 2, 2017 - 4 min

6 Ways to Increase Personal Training Revenue

Oct 24, 2017 - 7 min

5 Reasons to Sell Gym Merchandise in Your Club

Here are the five crucial reasons why you should offer gym merchandise right away.

Aug 14, 2017 - 6 min