Blog

Skyrocketing Your PT Business To New Levels

As a seasoned personal trainer, you know that your work doesn’t end once you’ve got your business up and running. A successful business requires constant optimization to deliver maximum value to your clients.

Jan 24, 2019 - 3 min

Embracing Technology to Boost Revenue

Technology continues to transform the fitness industry. Exercisers can get access to workouts and nutrition plans at a touch of a button, track their health and fitness through wearable devices, and compete against famous athletes through virtual reality gamification.

Nov 13, 2018 - 5 min

Business Intelligence: 5 Data Metrics to Drive Business Results

Fuelling the engine of your business with key facts, figures and insights pulled from your gym management software is essential if you’re looking to meet the needs of your members.

Sep 26, 2018 - 6 min

The Internet of Things: the Future for Gyms?

The Internet of Things offers many opportunities for fitness entrepreneurs to improve their services, reduce overhead costs, and increase turnover.

Sep 12, 2018 - 4 min

5 Fitness Marketing Tips to Unlock Your Business Potential

Before you dive into your latest fitness marketing campaign, it’s important to get to grips with how to determine which markets are suitable for growth

Jul 19, 2018 - 7 min

Video Marketing: A How To for Fitness Businesses

Read our how-to guide to help you nail down your production process and start getting results with video marketing.

Jul 6, 2018 - 8 min

4 Tips To Help You Find the Best Fitness Management Software

When it comes to looking at the market for fitness management software to implement into your facility, it can be like staring across a financial minefield. With so many choices, come so many opportunities to invest in something that isn’t the perfect fit for your business. Software can be tailor made to fit the unique requirements for your business, or come as a complete all-in-one package to cover every aspect.

Jun 20, 2018 - 5 min

From Fitness to Wellness: How Gym Software Can Help Implement a Holistic Approach to Health

Benefits of holistic health for the individual include reduced stress and anxiety, more energy, a healthy appetite and much more. But why does this concern your business?

Jun 13, 2018 - 5 min

3 Reasons Why Fitness Apps Boost Member Retention

Can technology, specifically an app, intertwine with your hard work to create a well-rounded fitness powerhouse capable of increasing member retention and delivering incredible value for money to your members?

Jun 5, 2018 - 4 min

Webinar: Industry-proven best practices for lead conversion that will transform your business

Want to get more clients for your business, and ultimately more cash in your pocket? Then you cannot miss this must-watch webinar with Karen Joy & Brittany Bachman, two of the sharpest minds in the lead conversion field.

Mar 30, 2018 - 2 min

Business Intelligence for Health Clubs: Utilize Data to Drive Revenue

Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.

Mar 29, 2018 - 4 min

Proven Personal Trainer Customer Retention Strategies You Can Implement Right Now

As a personal trainer, your passion for fitness is unquestionable. You’ve worked hard to earn your qualifications, sculpted your business model and set your eyes on the end goal for this year. The whole idea of implementing customer retention strategies is either at the back of your mind or an issue that’s burning its way through your business plan.

Mar 22, 2018 - 6 min

A Guide to Developing a Winning Member Retention Strategy

Gyms are no different than other businesses in the service industry. Your ultimate goal is to keep members happy, and your gym bustling year-round.

Feb 15, 2018 - 9 min

Getting Your Gym Ready for GDPR

As a gym-owner, protecting the data of your members is vital to ensure that you stay on the right side of the law and respect the privacy of each member. But you may be overwhelmed by the idea of GDPR. So, where do you start?

Feb 9, 2018 - 7 min

Technology Trends in Fitness in 2018

Find out how technology is having a growing impact on the industry

Jan 31, 2018 - 6 min

How to Get New Personal Training Clients: 5 Steps to Acquire Your First 10 Clients

Nov 16, 2017 - 6 min

4 Ways To Engage Gym Members With Mobile Apps

Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide.

Nov 2, 2017 - 4 min

6 Ways to Increase Personal Training Revenue

Oct 24, 2017 - 7 min

5 Reasons to Sell Gym Merchandise in Your Club

Here are the five crucial reasons why you should offer gym merchandise right away.

Aug 14, 2017 - 6 min

6 Easy Fixes For an Overcrowded Gym

An overcrowded gym is your members' worst nightmare and it will be only time till they stop coming back. Here are easy to ways to fix an overcrowded gym.

Aug 3, 2017 - 7 min

How to Make Member Retention Easy by Creating a Compelling Lifestyle Brand

Member retention is the name of the game in running a successful gym or fitness studio. The most important thing to sell is the promise of a healthy lifestyle.

Jul 26, 2017 - 5 min

Sell More Gym Memberships With These 4 Tactics [Free Ebook]

Not selling as many gym memberships as you'd like? Are there a few too many empty treadmills?  Selling more gym memberships is one of the trickiest parts of running a successful gym.

Jun 15, 2017 - 4 min

How Fitness Challenges Boost Member Retention [Free Ebook]

Who said fitness challenges were just for professionals? Keeping members engaged and interested in your services is an ongoing challenge.

May 28, 2017 - 7 min

Build a Facebook Community with These 8 Efficient Tactics

49% of all Facebook users like a Facebook page to support a brand they like. By now, it's obvious that Facebook is a platform that can not only help you to boost awareness but also build a community.

May 23, 2017 - 6 min

The Perfect Local Marketing Blend for Gyms

If you're a local gym, local marketing for gyms is going to be pretty darn important for you. What you do online plays a critical role in local marketing.

May 4, 2017 - 7 min

6 Top Tips to Improve Your Gym's Facebook Marketing Efforts

One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”

Apr 27, 2017 - 5 min

Content Marketing 101 for Personal Trainers

Increasing your position as a credible and reliable personal trainer requires time and patience. New media is changing rapidly and we live in an age where the types of content that you can create are endless

Apr 7, 2017 - 5 min

8 Tips for the Perfect Personal Trainer Client Satisfaction Survey

Creating a solid customer base is the first step, but once you have established that, it’s up to you to keep the retention rates high. Satisfaction is essential for the reputation of your business. In fact, studies have shown that satisfied clients share their experiences with three people on average, whereas unsatisfied clients share it with eleven. This underlines that you should always be aware of your clients’ satisfaction with your services.

Mar 23, 2017 - 7 min

An Introduction to Referral Programs for Personal Trainers

As a personal trainer, you rely on a steady flow of clients. The unfortunate truth is no client will stick around forever.

Mar 16, 2017 - 7 min

A Practical Approach to Efficient Planning for Personal Trainers

One of the biggest challenges in every business is time. Due to weeks of easily 45+ hours and the need to be available when clients are not working, particularly for personal trainers this is a big one. To cope with this, a few weeks back, we explained already how to help busy clients fit fitness into their lifestyle. With this article, we want to give you a practical and organized approach for efficient planning.

Mar 9, 2017 - 7 min

The Ideal Personal Trainer Intake Process

You don’t have a second chance to make a first impression. That's why, as a personal trainer, the intake process is of major importance.

Mar 2, 2017 - 6 min

3 Key Factors When Choosing a Gym as a Personal Trainer

Before you'll be able set up your own business, you need to build a solid client base and a good network in the industry. That’s why most starting trainers decide to start out as a personal trainer in a gym.

Jan 27, 2017 - 5 min

The Personal Trainer's Guide to Anxiety Management

As a personal trainer, it’s obvious that our number one priority is improving a client’s health and well-being, one step at a time. It’s no secret that consultants understand the value of healthy living, maintaining fitness levels, and the important role fitness can play in a person’s quality of life.

Nov 29, 2016 - 4 min

Solving Your Clients' Problems With Motivational Interviewing

There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.

Nov 9, 2016 - 13 min

Tap into New Market Segments For Your Gym

It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.

Oct 4, 2016 - 7 min

A Quick Guide to Improve Your Health Club's Word of Mouth Marketing

Word of mouth marketing (WOMM) has been identified as the most valuable form of marketing. The form of marketing that consumers trust above all others and the one that is most likely to drive sales for your company/business.

Sep 30, 2016 - 6 min