Blog

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6 Top Tips to Improve Your Gym's Facebook Marketing Efforts

One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”

Apr 27, 2017 -

Content Marketing 101 for Personal Trainers

Increasing your position as a credible and reliable personal trainer requires time and patience. New media is changing rapidly and we live in an age where the types of content that you can create are endless

Apr 7, 2017 -

8 Tips for the Perfect Personal Trainer Client Satisfaction Survey

Creating a solid customer base is the first step, but once you have established that, it’s up to you to keep the retention rates high. Satisfaction is essential for the reputation of your business. In fact, studies have shown that satisfied clients share their experiences with three people on average, whereas unsatisfied clients share it with eleven. This underlines that you should always be aware of your clients’ satisfaction with your services.

Mar 23, 2017 -

An Introduction to Referral Programs for Personal Trainers

As a personal trainer, you rely on a steady flow of clients. The unfortunate truth is no client will stick around forever.

Mar 16, 2017 -

A Practical Approach to Efficient Planning for Personal Trainers

One of the biggest challenges in every business is time. Due to weeks of easily 45+ hours and the need to be available when clients are not working, particularly for personal trainers this is a big one. To cope with this, a few weeks back, we explained already how to help busy clients fit fitness into their lifestyle. With this article, we want to give you a practical and organized approach for efficient planning.

Mar 9, 2017 -

The Ideal Personal Trainer Intake Process

You don’t have a second chance to make a first impression. That's why, as a personal trainer, the intake process is of major importance.

Mar 2, 2017 -

6 min

3 Key Factors When Choosing a Gym as a Personal Trainer

Before you'll be able set up your own business, you need to build a solid client base and a good network in the industry. That’s why most starting trainers decide to start out as a personal trainer in a gym.

Jan 27, 2017 -

The Personal Trainer's Guide to Anxiety Management

As a personal trainer, it’s obvious that our number one priority is improving a client’s health and well-being, one step at a time. It’s no secret that consultants understand the value of healthy living, maintaining fitness levels, and the important role fitness can play in a person’s quality of life.

Nov 29, 2016 -

4 min

Paper for motivation interviewing - Virtuagym

Solving Your Clients' Problems With Motivational Interviewing

There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.

Nov 9, 2016 -

13 min

Tap into New Market Segments For Your Gym

It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.

Oct 4, 2016 -

Fitness Studio

7 Easy Ways to Improve Your Gym's Social Media Marketing

Social media can tip the scales as to whether a business will be successful or displaced. And to be successful, you don't need a big budget.

Sep 27, 2016 -

6 Things Gym Members Hate and How to Solve Them

Keeping your members satisfied is key to having a successful fitness business.

Sep 15, 2016 -

Online Personal Training: The Future of Client Coaching?

People are going digital nowadays because the world demands connection. Being connected is not even a choice anymore; it's a must. Digitalization is picking up pace in the fitness industry as well.

Jul 28, 2016 -

Symbol for fitness cloud software - Virtuagym

The Benefits of Working with Cloud Software

Software that runs on the internet, and not on your physical computer - the cloud sounds like something intangible, and you might be hesitant about moving your data to that airy-sounding place. But be assured, there are some definite benefits to moving your business to the cloud.

May 27, 2016 -

Business Analytics on computer screen - Virtuagym

The Impact of Quantified Self on the Fitness Industry

Quantified Self, simply put, is self-knowledge through self-tracking. By measuring a variety of data about your personal life, you can identify patterns in your life.

May 12, 2016 -

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5 Ways Technology Makes Nutrition Coaching Easier

The importance of healthy eating and exercising is gaining popularity over the last years.

Mar 21, 2016 -

4 min

Going Mobile: the Key to Health Club Success?

Mobile apps are becoming a big part of the fitness industry. Millions of people already use health and fitness apps, a number that just keeps growing. Going mobile thus seems almost inevitable for your health club.

Mar 16, 2016 -

3 min

Make Your Club Future-Proof Using Client Data

In a saturated market full of competing clubs, it can be hard as an entrepreneur. It’s still perfectly possible to run a successful business.

Jan 19, 2016 -

6 min

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Attract More Members Using These 6 Psychological Principles

Influencing people to become clients or to extend their existing membership can be challenging, so it’s important to understand some psychological principles behind this process.

Aug 20, 2015 -