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Online tools to give your fitness club a financial boost

By Linde Schenk

Published 21 May 2021

Nowadays, almost everything takes place online. How convenient is it now to just order your new gym kit or equipment online? And how easy is it to just quickly pay by direct debit? This is exactly why it is so important to consider things from a customer’s perspective.

It is likely that you prefer a user-friendly website, rather than one which makes it complicated  to purchase a product. So take advantage of this as an entrepreneur and start offering your services and/or products online.

Especially in these times, having an additional revenue model is hugely welcome. And what’s more,  you don’t have to be a technical expert to offer your products and/or services online. Curious how this works? Then read the tips below.

Tip 1: Make sure you automate payments

First of all, it is important to (re)start your automated payments. This will ensure that your clients can easily and securely make payments without you having to worry about it any further.

Furthermore, this feature provides:

  • A clear invoice overview
  • The ability to create additional revenue sources
  • A way to save time

Tip 2: Link your portal and/or app to your webshop

Offer your current and potential customers the possibility to purchase your products and services through your app or website. Wondering how to add a Virtuagym webshop to your website? Check out the video below.

Through the webshop you can, for example, sell your existing memberships and the PRO+ solution online. This saves you and your clients a lot of time as they don’t have to come to your location and the invoicing process is started automatically. All you have to do is simply add the memberships to your webshop – that sounds like a dream, right?

Does your customer base mainly consist of smartphone enthusiasts? Then we have the ideal solution as you can add the Virtuagym webshop to your app! activate it once in your portal. After the installation, a new tile will appear in your app. Through this button your clients can effortlessly purchase a membership. To confirm the purchase, customers are required to choose their preferred payment method.

Tip 3: Give your customer the freedom to enrich their membership with add-ons

After your customers have purchased their membership in your app or on your website, it is possible to upgrade it with add-ons. This means that an extra service is added to an existing membership. In this way you give your clients the possibility to enjoy a flexible membership, providing them with freedom and flexibility, as well as increasing your source of income. Ultimately, this will lead to increased membership retention.

Tip 4: Allow your client to redeem credits for your services

In addition to direct debit, Virtuagym also offers the possibility for members to pay with credits. Your clients can exchange these credits for, for example, a group lesson or access to your club. Through your portal, you can easily link these credits to a membership or a particular service.

The credit system ensures that you as an entrepreneur receive your money immediately and your client is not tied to a fixed membership.

Tip 5: Leverage your social media channels to close new memberships

Social Media is an easy tool to promote your website and online memberships and helps to boost website traffic. Once potential customers land on your website they have immediate access to close a membership. This makes this action much more straightforward.

If you have any questions regarding this feature please do not hesitate to contact us via the “contact us” button in your portal.

Linde Schenk

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