More New Year’s Resolutioners than ever are using apps to track their diet this January

By Parisa Hashempour

Published 27 January 2020

Nutrition app usage shows explosive growth of more than 500% this January compared to last year, discovers software brand Virtuagym

Virtuagym, the Amsterdam-based provider of health and fitness software for consumers and professionals, noticed a phenomenal increase of usage this month on their nutrition and workout app. Drawing on data from more than 16 million users worldwide, the company noticed that in particular, use of the Virtuagym Food app was showing huge growth.

The app showed an increase of 512% more users this January compared with January 2019, reflecting that more people than ever are using technology in order to meet their New Year’s diet plan goals. In the time between December 2019 and January 2020, app usage increased a phenomenal 800% – now, that’s a lot of January health-kicks.

‘“We always see solid growth in active users in January, but this is explosive,” says company founder Hugo Braam. “The increase of more than 500% more food app usage compared to last January reflects a worldwide trend in the growth of wellness and proves how important technology is becoming as a tool for better nutritional health throughout Europe and North America.”

Virtuagym also noticed a 228% increase in the usage of its coaching application. The software is used by gyms and trainers to coach members and proves that apps are becoming increasingly more essential for fitness professionals. The large increase is a result of more people visiting the gym or their trainer in January, after their New Year’s resolutions.

Parisa Hashempour

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