Live Streaming via your Virtuagym Community

By Parisa Hashempour

Published 25 March 2020

Innovation is key in today’s fast-paced fitness industry. Building on our first best practice guide for home workouts, this guide will focus on live streams via your Virtuagym Community. With many of your members wishing to keep up their fitness regimen from home, live streams are a great replacement for your classes and a worthy supplement to the new home-workouts. Together, these initiatives will help you to increase retention, and could potentially lead to new member acquisition and revenue streams.

Why are live streams beneficial?

If you are wondering “what is the purpose of live streaming?”, here are some of the benefits:

  • Schedule live streams of group classes to keep members engaged and active.
  • Offering this as premium content can be a boost to your membership sales.
  • Providing live streams and other video content allows members to participate in classes, at flexible times throughout their day.
  • Continuous updates and new content will make sure members feel connected to your brand, even from home.

How to set up your YouTube account:

YouTube is a great tool when it comes to be able to easily engage with your community. Although you cannot meet in real classes, you can definitely keep in shape via live streams and online workout videos.

  • Log in to your existing YouTube account, or create a new one:
    • Go to YouTube.
    • In the top right corner of the page, click Sign in.
    • Click Create Account. If you already have a Google account (for example on Gmail), you can choose to connect with YouTube.
    • Choose For myself or To manage my business.

  • How to live video stream on YouTube: Activate the Live-Streaming functionality on YouTube through the camera button, in the top right corner of the homepage. A dropdown menu will appear, allowing you to either upload a previously recorded video, or to start live streaming. Click “Go Live.”
        • For a new account, this will lead you to an authorization process: connect a phone number to your account for verification purposes, and your account will be approved within about 24 hours.
  • On the next page, you can add info about the stream you are about to create.
    • Add a title.
    • Decide on the visibility:
      • Public (open to anyone)
      • Unlisted (accessible to those who have a URL)
      • Private (visible from your account only)
    • You can choose to schedule the stream for a later time so that you can share the link prior to the class starting to get maximum attendance.
    • Click “Advanced” to add a description and category to the video. Select the correct microphone and camera.
    • Click “Next” and finalise your stream set up.

  • When you are streaming live, you will see what your viewers are seeing. You can end the stream at any time, by pressing the red button, “End live stream” on the bottom bar of your screen. You can also see a viewer count on the same bar, so you can keep track of the number of people watching.

How to set up the Live Stream in your community:

Go to your online portal, and start writing a new post in your community. Click the play button to attach a video URL. Make sure that you add the complete URL, using WWW.

Once you have ended the stream, you can edit your post to reflect that the live stream has ended. Members will still be able to watch the recording of the live stream, using the same URL.

Tips to make the most out of your live streams

Make the best of the current situation, and use your live video stream to stay connected and update your community with new workouts and challenges.

  • Make sure you have a good quality webcam and microphone available.
  • Be wary of light: a sunny day can lead to odd shadows or silhouettes.
  • Music can be a great instrument to make your classes more lively or rhythmic. YouTube has strict regulations on copyright, and when infringed, this may lead to your stream being disabled mid-workout or for the video to be taken down. If you are not sure, you can find a full list in this database and see what the current policy is for each song. YouTube also has an extensive audio library with music that you can use in your videos.

Parisa Hashempour

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