For fitness professionals, focusing on the informative element of your social media feed is crucial, especially as the world increasingly turns towards digital fitness solutions. As more and more people turn to digital workouts , now is an opportune time to expand your digital offerings through live streaming services, a personalised app, and by leveraging Instagram stories, videos, and informative graphics.
Some ideas of informative Instagram content that isn’t necessarily picture-perfect might include:
- Nutritional advice videos
- Nutritional graphics - e.g comparing foods/ top tips for eating healthy
- Instagram live classes
- Instructional videos - they could instruct viewers how to do the right form in a given exercise, or teach viewers a routine
For an example of an Instagrammer who is doing this well right now, check out yoga instructor, Frankie Ezelis. To engage her audience during quaratine she is running weekly Instagram live videos and encouraging her followers to share their progress photos.
5. Create a content calendar
To maximize reach and to guarantee variety, create a content calendar where you schedule the different types of posts you want to share. Some popular examples include:
- Monday: Motivational Quote with the hashtag #mondaymotivation. This can be a quote or even a client story. Remember to align these motivations with your target audiences’ fears or obstacles. Inspire them to follow you.
- Tuesday: The fitness industry loves #transformationtuesday and gives you an ideal day to post a customer before and after photo. You could also opt for Tips and Tricks on Tuesdays and offer your clients a good drill, or just a little hack!
- Friday: #FridayFitness - now is the time to share all of your workout related posts in order to get the attention of the online fitness community that are ready to workout with you at home.
6. Share success stories
Even if you are posting “#transformationtuesday”’s already, everyone loves an inspiring and motivational solo success story. Share your client’s journey using before and after pictures with their permission, of course. This will encourage aspiring people to begin achieving their own goals and engage in your fitness business. This acts as social proof of the popularity of your business and has been proven to encourage more engagement.
7. Engagement is everything
Write humorous and talkative captions on your Instagram posts that encourage people to comment and help you engaging with your audience . Ask questions or your follower’s opinions on certain things such as diets, workouts, and how they are finding the switch to working out at home.
Instagram’s algorithms are moving away from number counts such as followers and likes. That means engaging with your audience is much more important than simply encouraging them to double-tap.
