Personal Trainer Growth and Development

How lead management software boosts your client base

Locating Prospective Clients Has Never Been Easier With Virtuagym’s Lead Management Software

Say goodbye to manual lead tracking and boost your customer base with a virtual fitness solution for gyms and studios!

Jan 4, 2022 -

2 min

Fitness Studio | Gyms | Health Club | Personal Trainer

How To Define Your Brand Promise in 5 Steps

Creating a better brand promise is all about listening. These 5 steps will help you aligning your virtues with your actions.

Dec 30, 2021 -

Learn how omnichannel fitness will get your clients fitter faster.

Get the Most Out of Your Hybrid Fitness Program by Utilizing Omnichannel Customer Engagement

Omnichannel engagement is the way forward for any hybrid fitness program. So how do you make the most of it? Read our tips!

Dec 29, 2021 -

Which fit tech innovation will be the top fitness trend?

Fitness Studio | Gyms | Health Club | Personal Trainer

Fitness Technology Trends 2022

Let's take a look at the fitness technology trends for 2022, and discover the ways to make your fitness business future-proof!

Dec 20, 2021 -

8 min

Keep members on track with a fitness app

Fitness Studio | Gyms | Lifestyle | Personal Trainer

More New Year’s Resolutioners Than Ever Are Using Fitness Apps This January

Are fitness and nutrition apps the ideal way to keep your members from falling off the wagon this January?

Dec 14, 2021 -

4 min

Check the COVID status of your clients in one scan

Fitness Studio | Gyms | Health Club | Personal Trainer

COVID Pass Integration: New Club Access System for the COVID Vaccination Certificate

Infection rates are rising, access rules are strengthening. With Virtuagyms club access system, you will be prepared.

Dec 6, 2021 -

4 min

How to find and recruit gym staff and personal trainers for your fitness business?

Fitness Studio | Gyms | Health Club | Personal Trainer

Attract the Right Talent for Your Gym Business

It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!

Nov 18, 2021 -

How do you get your clients motivated to work out?

Keeping your Clients Motivated this Autumn

Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!

Oct 26, 2021 -

4 min

Top tips to use TikToK for your fitness business

3 Tips for How to Use TikTok for Your Fitness Business

You don't have to be a fitness influencer to use succesfully TikTok for your fitness business. Discover how to grow your online reach with these tips!

Oct 22, 2021 -

How do I get my client to do online workouts?

Fitness Studio | Gyms | Health Club | Personal Trainer

5 Tips to Promote Your New Digital Offering to Your Clients

An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!

Oct 8, 2021 -

How do you find the right fitness mix for your gym?

Fitness Studio | Gyms | Health Club | Personal Trainer

The Ultimate Fitness Mix For Your Gym

Attract new clients with a fitness mix. Discover the advantages of an outdoor and online offering for your gym and clients.

Sep 15, 2021 -

Future-proof your fitness business by making wearables a part of your hybrid business model

Wearables As a Long-Term Hybrid Business Strategy

As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.

Sep 15, 2021 -

Why is online community important for the best gym experience?

Fitness Studio | Gyms | Health Club | Personal Trainer

How to Build Outstanding Fitness Experiences

Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.

Aug 23, 2021 -

46 min

How do you to generate the best leads for your gym?

Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Lead Generation for Gyms

Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.

Jul 20, 2021 -

43 min

Financial Planning for a Successful Personal Training Business

Starting a personal training business requires more than just knowledge about fitness. You obviously also need to start considering finances and management. It's time to do the math and calculate your costs and pricing to estimate possible profit and start a structured and efficient business. The last thing you want is to destroy your dreams because of poor budgeting!

Jun 21, 2021 -

Learn what not to do if you want to retain your gym member longer

Fitness Studio | Gyms | Health Club | Personal Trainer

Top 10 Retention Strategies to Avoid

Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

Jun 11, 2021 -

48 min

Retain clients and attract new members by adding value to your gym membership

Fitness Studio | Gyms | Health Club | Personal Trainer

How to decide on gym membership pricing when reopening

The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

May 27, 2021 -

8 min

Public health and fitness are a political issue

Fitness Studio | Gyms | Health Club | Personal Trainer

Ageism and politics in the fitness industry

David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

May 25, 2021 -

32 min

Raise awareness about your online classes

7 ways to promote livestream classes and workout videos online

Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.

May 19, 2021 -

How do you make sure your client’s digital data is safe?

Fitness Studio | Health Club | Personal Trainer

5 Tips To Keep Your Client's Data Safe

We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

May 17, 2021 -

What are the best communication tools and strategies for fitness businesses?

Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Communication Tips And Strategies For Gyms

The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

May 11, 2021 -

What is the best way to make your older clients feel comfortable in your gym again?

How to get your older clients back into the gym

They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!

May 5, 2021 -

7 Ways Personal Trainers Can Increase Client Motivation

Have you ever had trouble finding the inspiration to motivate your clients? We’ve collected some of the best ways to help you increase client motivation.

Apr 1, 2021 -

5 Proven Business Models for Personal Trainers

A clear and simple business model is a key factor to success for a personal training business. Here are 5 proven business models for personal trainers.

Feb 24, 2021 -

Gyms | Personal Trainer

How to Use a Content Calendar to Continuously Engage Gym Members

Creating a content calendar for your fitness clubs has many benefits. Discover how to set up a manage a content calendar for your gym.

Feb 17, 2021 -

Fitness Studio | Personal Trainer

How to engage clients for personal trainers

Top Client Engagement Strategies With Rike Aprea

In our latest webinar, fitness consultant Rike Aprea shares how to increase cash flow through upselling and ways to foster strong client relationships amid the pandemic.

Feb 5, 2021 -

3 min

What's needed to start streaming fitness classes

Gyms | Personal Trainer

A Step-by-Step Guide to Live Stream Your Fitness Classes

If you’re looking to take your business online, here is our how-to guide to streaming online workouts. Take your workouts online!

Jan 12, 2021 -

11 min

Fitness Studio | Personal Trainer

Ultimate Guide For a Successful Outdoor Boot Camp Workout

Are you building a new outdoor boot camp workout? Here's your guide to starting a successful outdoor boot camp amid the pandemic.

Jan 7, 2021 -

Corporate Health | Fitness Studio | Gyms | Health Club | Personal Trainer

The Politics of Fitness and Moving Towards Healthier Nations

With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Dec 24, 2020 -

Sell More Memberships: Tips to Overcoming 8 Common Objections

Are you having trouble selling your gym memberships? Here you can find all the tips to overcome your client’s objections and sell more memberships.

Oct 15, 2020 -

Ring hands typing laptop woman website phone marble case pencils

7 important practices to help build a website for your fitness studio

For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Sep 10, 2020 -

How personal trainer management software avoids bankruptcy

To maintain any type of business and run it smoothly, business owners must learn to embrace new developments and technologies rather than shun them. Otherwise, such companies face the threat of bankruptcy.

Oct 29, 2019 -

Compare your training plans with the top 5 craziest training plans

Being a personal trainer in a gym, you see all kinds of athletes every day. Some are beginners, some are advanced and some you can definitely label as "pro-athletes". These type of athletes, as all trainers know, love to pressurize and push themselves to their limits.

Oct 11, 2019 -

Common Myths about Personal Trainers & the Reality of the PT Business

When someone says they're a personal trainer, what comes to mind? Do you envision them tanned and toned sipping green smoothies every morning, or do you see a drill sergeant barking out commands as their clients frantically try to do one last squat?

Feb 4, 2019 -

boost your client's engagement with virtuagym