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Tthere are several trends that are significantly impacting the fitness industry. For health clubs, these trends offer great business opportunities.
Software that runs on the internet, and not on your physical computer - the cloud sounds like something intangible, and you might be hesitant about moving your data to that airy-sounding place. But be assured, there are some definite benefits to moving your business to the cloud.
Quantified Self, simply put, is self-knowledge through self-tracking. By measuring a variety of data about your personal life, you can identify patterns in your life.
When thinking about growing your club's client base, it is a good idea to focus on the Millennials or Generation Y. Here are 3 reasons why they are the people to target and how to do it.
Mobile apps are becoming a big part of the fitness industry. Millions of people already use health and fitness apps, a number that just keeps growing. Going mobile thus seems almost inevitable for your health club.
In a saturated market full of competing clubs, it can be hard as an entrepreneur. It’s still perfectly possible to run a successful business.
Communicating with your clients is essential in improving retention and revenue growth.
The fitness world is growing. Millions of people are already working out at fitness clubs and studios, but there are plenty of people who don’t have memberships yet. Attracting those people, however, is a major challenge these days.
Influencing people to become clients or to extend their existing membership can be challenging, so it’s important to understand some psychological principles behind this process.
Setting up a business is a lot of work. Besides finding a venue, hiring staff and buying the right equipment, an important job is to make sure you build and maintain a solid reputation among your audience.
We explain how you can make the most of your recruitment process,
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