Health Club Success Stories and Tips

Virtuagym opens podcast channel
Fitness Studio | Health Club

Virtuagym launches podcast series to help fitness businesses during COVID-19

Virtuagym’s new podcast series, “Your Fitness Business & COVID-19” aims to help fitness business face the coronavirus crisis and successfully overcome it.

May 14, 2020 - clock icon 4 min
Woman using exercise equipment
Fitness Studio | Gyms | Health Club

9 pieces of basic gym equipment essential for all age groups

If you're a gym or fitness studio owner, you know that there's a lot to consider when it comes to kitting out your gym. To maximise profits and create a positive environment for your clients you should recognise that your gym is a place where all people (young and old, beginner or expert) come to train - and the equipment you have should reflect that.

Dec 23, 2019 - clock icon 6 min
fitness studio software management program members virtuagym
Fitness Studio | Gyms | Health Club

Frequently asked Q&A regarding gym management software for fitness businesses

Are you thinking of making the long-overdue switch but still have doubts about gym management software's advantages and efficiency? In this Q&A, you'll find the answers to frequently asked questions about gym management software.

Dec 20, 2019 - clock icon 5 min
paying Google pay on phone payment sunglasses
Box | Corporate Health | Fitness Studio | Gyms | Health Club

9 hacks for fitness studio owners to increase revenue

Like other business owners, fitness studios aim to drive revenue and generate growth. Fortunately, the fitness industry is growing at a rapid pace. There are certain tips and hacks every fitness studio owner should know to improve their member retention and help generate a little more revenue without having to sell more memberships.

Dec 10, 2019 - clock icon 6 min
https://www.businessinsider.com/under-armour-tom-brady-athlete-recovery-sleepwear-2017-10?international=true&r=US&IR=T
Fitness Studio | Gyms | Health Club

Checklist to Get your Gym Ready for the New Year

It's almost the busiest time of the year for fitness. Is your gym ready for the wave of new years resolution customers? It can be easy to focus on just getting new customers through the door - but there are a few important things you shouldn't forget.

Dec 6, 2019 - clock icon 9 min
Gym branding
Health Club

A Complete Guide to Gym Branding

Building a great brand is a crucial part for any marketing strategy, whether you´re in the SME fitness business or big box. Branding is something your gym needs too. Because you’re worth it.

Aug 12, 2019 - clock icon 7 min
gym class in a fitness studio - Virtuagym
Health Club

Class Scheduling Software Takes Your Gym to the Next Level

Scheduling is an essential factor to master if you want to run a successful gym.

Jun 11, 2019 - clock icon 4 min
girl in a fitness studio - Virtuagym
Health Club

What Health Clubs Can Learn from Boutique Studio Success

If there is one successful and lucrative trend in the industry, it is the fast rise of boutique studios. These small and specialized gyms spread rapidly, especially in the big cities.

Jun 11, 2019 - clock icon 5 min
Gym members on the Virtuagym app
Health Club

Generate More Leads for Your Fitness Club

What tactics can you actually use to bring leads through the door to show them what you’re really made of?

May 29, 2019 - clock icon 3 min
woman looking at her fitness app
Health Club

4 Essential Apps That Every PT Needs

We’ve examined four key apps to streamline your business and increase growth like never before.

Apr 25, 2019 - clock icon 4 min
Personal trainer and client in a gym - Virtuagym
Health Club

How To Boost Your Monthly Gym Revenue

Slumps are the stuff of nightmares for most business owners. Especially those entrepreneurs who run their ventures in the ever-blooming fitness industry. At present, the demand for physical (and mental) well-being is constantly on the rise, given people’s urgency to step out of their largely unhealthy lifestyles.

Apr 16, 2019 - clock icon 4 min
Woman pushing high weights in the gym
Health Club

Technology trends for 2019: What can we expect in the fitness industry?

As in previous years, fitness technology is expected to play an ever greater and more visible role in 2019 as wearables, smartphones and exercise equipment are increasingly connected.

Jan 29, 2019 - clock icon 5 min
Tablet with a business analytics dashboard - Virtuagym
Health Club

Business Intelligence: 5 Data Metrics to Drive Business Results

Fuelling the engine of your business with key facts, figures and insights pulled from your gym management software is essential if you’re looking to meet the needs of your members.

Sep 26, 2018 - clock icon 6 min
check-in software inside a gym - Virtuagym
Health Club

The Internet of Things: the Future for Gyms?

The Internet of Things offers many opportunities for fitness entrepreneurs to improve their services, reduce overhead costs, and increase turnover.

Sep 12, 2018 - clock icon 4 min
marketing-tips
Health Club

5 Fitness Marketing Tips to Unlock Your Business Potential

Before you dive into your latest fitness marketing campaign, it’s important to get to grips with how to determine which markets are suitable for growth

Jul 19, 2018 - clock icon 7 min
Online exercise video YouTube dancing
Health Club

Video Marketing: A How To for Fitness Businesses

Read our how-to guide to help you nail down your production process and start getting results with video marketing.

Jul 6, 2018 - clock icon 8 min
Member retention dashboard - Virtuagym
Health Club

4 Tips To Help You Find the Best Fitness Management Software

When it comes to looking at the market for fitness management software to implement into your facility, it can be like staring across a financial minefield. With so many choices, come so many opportunities to invest in something that isn’t the perfect fit for your business. Software can be tailor made to fit the unique requirements for your business, or come as a complete all-in-one package to cover every aspect.

Jun 20, 2018 - clock icon 5 min
fitness health
Health Club

From Fitness to Wellness: How Gym Software Can Help Implement a Holistic Approach to Health

Benefits of holistic health for the individual include reduced stress and anxiety, more energy, a healthy appetite and much more. But why does this concern your business?

Jun 13, 2018 - clock icon 5 min
Overview of app's homepage
Health Club

3 Reasons Why Fitness Apps Boost Member Retention

Can technology, specifically an app, intertwine with your hard work to create a well-rounded fitness powerhouse capable of increasing member retention and delivering incredible value for money to your members?

Jun 5, 2018 - clock icon 4 min
Analytics dashboard
Health Club

Business Intelligence for Health Clubs: Utilize Data to Drive Revenue

Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.

Mar 29, 2018 - clock icon 4 min
A group of six people doing yoga in the studio
Health Club

A Guide to Developing a Winning Member Retention Strategy

Gyms are no different than other businesses in the service industry. Your ultimate goal is to keep members happy, and your gym bustling year-round.

Feb 15, 2018 - clock icon 9 min
Two hands typing computer's keyboard
Health Club

Getting Your Gym Ready for GDPR

As a gym-owner, protecting the data of your members is vital to ensure that you stay on the right side of the law and respect the privacy of each member. But you may be overwhelmed by the idea of GDPR. So, where do you start?

Feb 9, 2018 - clock icon 7 min
Iphone fitness app hand Virtuagym
Health Club

Technology Trends in Fitness in 2018

Find out how technology is having a growing impact on the industry

Jan 31, 2018 - clock icon 6 min
Homescreen of Virtuagym app
Health Club

4 Ways To Engage Gym Members With Mobile Apps

Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide.

Nov 2, 2017 - clock icon 4 min
Overcrowded square - Virtuagym
Health Club

6 Easy Fixes For an Overcrowded Gym

An overcrowded gym is your members' worst nightmare and it will be only time till they stop coming back. Here are easy to ways to fix an overcrowded gym.

Aug 3, 2017 - clock icon 7 min
Branding in a boxing studio
Health Club

How to Make Member Retention Easy by Creating a Compelling Lifestyle Brand

Member retention is the name of the game in running a successful gym or fitness studio. The most important thing to sell is the promise of a healthy lifestyle.

Jul 26, 2017 - clock icon 5 min
Yoga training in yoga studio Virtuagym
Health Club

Sell More Gym Memberships With These 4 Tactics [Free Ebook]

Not selling as many gym memberships as you'd like? Are there a few too many empty treadmills?  Selling more gym memberships is one of the trickiest parts of running a successful gym.

Jun 15, 2017 - clock icon 4 min
Woman running with Fitness Tracker - Virtuagym
Health Club

How Fitness Challenges Boost Member Retention [Free Ebook]

Who said fitness challenges were just for professionals? Keeping members engaged and interested in your services is an ongoing challenge.

May 28, 2017 - clock icon 7 min
Fitness community for Facebook - Virtuagym
Health Club

Build a Facebook Community with These 8 Efficient Tactics

49% of all Facebook users like a Facebook page to support a brand they like. By now, it's obvious that Facebook is a platform that can not only help you to boost awareness but also build a community.

May 23, 2017 - clock icon 6 min
Cheering guy behind his desk - Virtuagym
Health Club

The Perfect Local Marketing Blend for Gyms

If you're a local gym, local marketing for gyms is going to be pretty darn important for you. What you do online plays a critical role in local marketing.

May 4, 2017 - clock icon 7 min
woman in a gym looking at various social media apps
Health Club

6 Top Tips to Improve Your Gym's Facebook Marketing Efforts

One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”

Apr 27, 2017 - clock icon 5 min
Paper for motivation interviewing - Virtuagym
Health Club

Solving Your Clients' Problems With Motivational Interviewing

There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.

Nov 9, 2016 - clock icon 13 min
new segments in your gym
Health Club

Tap into New Market Segments For Your Gym

It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.

Oct 4, 2016 - clock icon 7 min
Girls workout in the gym - Virtuagym
Health Club

A Quick Guide to Improve Your Health Club's Word of Mouth Marketing

Word of mouth marketing (WOMM) has been identified as the most valuable form of marketing. The form of marketing that consumers trust above all others and the one that is most likely to drive sales for your company/business.

Sep 30, 2016 - clock icon 6 min
Colored weights inside a gym - Virtuagym
Fitness Studio | Health Club

Sell More Memberships: Tips to Overcoming 8 Common Objections

Are you putting in a lot of effort to make your gym a success, but simply can’t sell more memberships? We've talked to gym and health club owners and put together the most heard of reasons why people might not be joining your gym. This guide will help you better prepare and train your staff so that they can turn a prospect into a member. Simply put, if you’re able to overcome your client’s objections, you’ll also be able to sell more memberships.

Sep 22, 2016 - clock icon 6 min
row of dumbbells of different weights
Health Club

6 Things Gym Members Hate and How to Solve Them

Keeping your members satisfied is key to having a successful fitness business.

Sep 15, 2016 - clock icon 5 min

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