Health Club Success Stories and Tips

Technology Trends in Fitness in 2018

Find out how technology is having a growing impact on the industry

Jan 31, 2018 -

6 min

4 Ways To Engage Gym Members With Mobile Apps

Engaging members is an ongoing challenge for any club. Engaged members are more motivated, more committed to your business, and happier with the services you provide.

Nov 2, 2017 -

4 min

6 Easy Fixes For an Overcrowded Gym

An overcrowded gym is your members' worst nightmare and it will be only time till they stop coming back. Here are easy to ways to fix an overcrowded gym.

Aug 3, 2017 -

How to Make Member Retention Easy by Creating a Compelling Lifestyle Brand

Member retention is the name of the game in running a successful gym or fitness studio. The most important thing to sell is the promise of a healthy lifestyle.

Jul 26, 2017 -

Sell More Gym Memberships With These 4 Tactics [Free Ebook]

Not selling as many gym memberships as you'd like? Are there a few too many empty treadmills? Selling more gym memberships is one of the trickiest parts of running a successful gym.

Jun 15, 2017 -

4 min

Woman running with Fitness Tracker - Virtuagym

How Fitness Challenges Boost Member Retention [Free Ebook]

Who said fitness challenges were just for professionals? Keeping members engaged and interested in your services is an ongoing challenge.

May 28, 2017 -

Cheering guy behind his desk - Virtuagym

The Perfect Local Marketing Blend for Gyms

If you're a local gym, local marketing for gyms is going to be pretty darn important for you. What you do online plays a critical role in local marketing.

May 4, 2017 -

woman in a gym looking at various social media apps

6 Top Tips to Improve Your Gym's Facebook Marketing Efforts

One of the best ways to gain new clients is still to sell them on your facilities and services face-to-face. But it’s getting harder, sees Rick Aarsman from Hidden Profits Marketing, experts on online fitness marketing. “We serve hundreds of professionals in 7 countries. And everywhere we notice that walk-ins have gone down to a minimum, or have disappeared entirely.”

Apr 27, 2017 -

Paper for motivation interviewing - Virtuagym

Solving Your Clients' Problems With Motivational Interviewing

There is a powerful technique to help people make positive health changes by reframing how they see their goals. These motivational interviewing techniques can provide a simple and effective way for people to make big life changes.

Nov 9, 2016 -

13 min

Tap into New Market Segments For Your Gym

It doesn’t matter whether you are young, old, your gender, rich or poor, disabled or truly athletic. It's always healthy to exercise.

Oct 4, 2016 -

6 Things Gym Members Hate and How to Solve Them

Keeping your members satisfied is key to having a successful fitness business.

Sep 15, 2016 -

Symbol for fitness cloud software - Virtuagym

The Benefits of Working with Cloud Software

Software that runs on the internet, and not on your physical computer - the cloud sounds like something intangible, and you might be hesitant about moving your data to that airy-sounding place. But be assured, there are some definite benefits to moving your business to the cloud.

May 27, 2016 -

Business Analytics on computer screen - Virtuagym

The Impact of Quantified Self on the Fitness Industry

Quantified Self, simply put, is self-knowledge through self-tracking. By measuring a variety of data about your personal life, you can identify patterns in your life.

May 12, 2016 -

Going Mobile: the Key to Health Club Success?

Mobile apps are becoming a big part of the fitness industry. Millions of people already use health and fitness apps, a number that just keeps growing. Going mobile thus seems almost inevitable for your health club.

Mar 16, 2016 -

3 min

Make Your Club Future-Proof Using Client Data

In a saturated market full of competing clubs, it can be hard as an entrepreneur. It’s still perfectly possible to run a successful business.

Jan 19, 2016 -

6 min

child attracting attention with a megaphone

Attract More Members Using These 6 Psychological Principles

Influencing people to become clients or to extend their existing membership can be challenging, so it’s important to understand some psychological principles behind this process.

Aug 20, 2015 -