Health Club Success Stories and Tips

How do you to generate the best leads for your gym?
Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Lead Generation for Gyms

Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.

Jul 20, 2021 - clock icon 43 min
What are workplace wellness trends?
Corporate Health | Gyms | Health Club

How to Start and Manage Corporate Wellness Programs

Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys

Jun 29, 2021 - clock icon 51 min
Learn what not to do if you want to retain your gym member longer
Fitness Studio | Gyms | Health Club | Personal Trainer

Top 10 Retention Strategies to Avoid

Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

Jun 11, 2021 - clock icon 48 min
Retain clients and attract new members by adding value to your gym membership
Fitness Studio | Gyms | Health Club | Personal Trainer

How to decide on gym membership pricing when reopening

The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

May 27, 2021 - clock icon 8 min
Public health and fitness are a political issue
Fitness Studio | Gyms | Health Club | Personal Trainer

Ageism and politics in the fitness industry

David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

May 25, 2021 - clock icon 32 min
How you can create new revenue models with Virtuagym
Fitness Studio | Gyms | Health Club

Online tools to give your fitness club a financial boost

Time for a change! Create new revenue models and give your club a financial boost by using the following features

May 21, 2021 - clock icon 3 min
How do you make sure your client’s digital data is safe?
Fitness Studio | Health Club | Personal Trainer

5 Tips To Keep Your Client's Data Safe

We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

May 17, 2021 - clock icon 5 min
How Virtuagym is getting you ready for post-COVID
Boxing Club | Fitness Studio | Gyms | Health Club | Pilates studio | Yoga Studio

Boost your Studio's Occupancy Rate in the Post-COVID Era

How to prepare your studio for reopening with Virtuagym's check-in and scheduling features

May 16, 2021 - clock icon 4 min
What are the best communication tools and strategies for fitness businesses?
Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Communication Tips And Strategies For Gyms

The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

May 11, 2021 - clock icon 6 min
Do you know how much it costs to aquire new members for your fitness facility?
Fitness Studio | Gyms | Health Club

How (and why) to work out your Customer Acquisition Cost

Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

May 10, 2021 - clock icon 41 min
What is the best way to make your older clients feel comfortable in your gym again?
Gyms | Health Club | Personal Trainer

How to get your older clients back into the gym

They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!

May 5, 2021 - clock icon 6 min
How Virtuagym can help you reopen
Boxing Club | Fitness Studio | Gyms | Health Club | Pilates studio

How do you restart the billing process?

Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

Apr 23, 2021 - clock icon 3 min
How to practice social distancing at fitness center
Fitness Studio | Gyms | Health Club

How will social distancing work in a gym? A step-by-step guide

How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

Mar 21, 2021 - clock icon 6 min
How Virtuagym’s features can help boost member retention
Fitness Studio | Gyms | Health Club

Staying Engaged is Essential for Member Retention

Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

Mar 5, 2021 - clock icon 5 min
Girl working out in fitness studio
Health Club

4 Ways to Increase your Fitness Studio Membership Revenue

Find out what you can do to help your business bring in more membership revenue.

Feb 19, 2021 - clock icon 5 min
Utilizing data to create member loyalty and engagement
Health Club

How ClassPass Creates Loyalty and Engages Customers Through Data

Shari Castelli recently appeared on Good Morning America. See what ClassPass' Shari Castelli has to say on user data and fitness trends.

Feb 12, 2021 - clock icon 4 min
Personalizing your gym members digital experience
Fitness Studio | Gyms | Health Club

This Is How You Can Provide a Great Digital Fitness Experience for Your Club

Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

Jan 19, 2021 - clock icon 6 min
How to choose the pricing strategy for fitness clubs
Fitness Studio | Gyms | Health Club

What Pricing Strategy Should You Choose for Your Fitness Club?

Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

Jan 8, 2021 - clock icon 7 min
Exercise guidelines uk
Corporate Health | Fitness Studio | Gyms | Health Club | Personal Trainer

The Politics of Fitness and Moving Towards Healthier Nations

With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Dec 24, 2020 - clock icon 5 min
Looking Back at the Best of 2020 Product Updates
Fitness Studio | Gyms | Health Club

Virtuagym Product Rewind: Looking Back at the Best of 2020

Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

Dec 17, 2020 - clock icon 8 min
Avoid software surplus in your fitness business
Health Club

6 Ways to Save Your Business From Software Surplus

You want to run your business like a well-oiled machine – so, what type of software does your fitness club or studio need?

Oct 30, 2020 - clock icon 6 min
Why is technology useful for your fitness club
Health Club

3 Ways Technology Adds Value to Your Club

High-tech hardware can help a health club in many ways. Discover how technology can boost your fitness business and improve gym members' experience.

Oct 21, 2020 - clock icon 7 min
Ring hands typing laptop woman website phone marble case pencils
Box | Boxing Club | Fitness Studio | Gyms | Health Club | Personal Trainer | Pilates studio | Yoga Studio

7 important practices to help build a website for your fitness studio

For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Sep 10, 2020 - clock icon 7 min
Virtuagym feature to bring your fitness business online
Fitness Studio | Gyms | Health Club

Personalize your digital offer with these Virtuagym features

Virtuagym is the right solution to customize your fitness business. You'll be able to offer your gym members a great digital experience. Learn more here.

May 18, 2020 - clock icon 6 min
Virtuagym opens podcast channel
Fitness Studio | Health Club

Virtuagym launches podcast series to help fitness businesses during COVID-19

Virtuagym’s new podcast series, “Your Fitness Business & COVID-19” aims to help fitness business face the coronavirus crisis and successfully overcome it.

May 14, 2020 - clock icon 4 min
Woman using exercise equipment
Fitness Studio | Gyms | Health Club

9 pieces of basic gym equipment essential for all age groups

If you're a gym or fitness studio owner, you know that there's a lot to consider when it comes to kitting out your gym. To maximise profits and create a positive environment for your clients you should recognise that your gym is a place where all people (young and old, beginner or expert) come to train - and the equipment you have should reflect that.

Dec 23, 2019 - clock icon 6 min
Gym branding
Health Club

A Complete Guide to Gym Branding

Building a great brand is a crucial part for any marketing strategy, whether you´re in the SME fitness business or big box. Branding is something your gym needs too. Because you’re worth it.

Aug 12, 2019 - clock icon 7 min
girl in a fitness studio - Virtuagym
Health Club

What Health Clubs Can Learn from Boutique Studio Success

If there is one successful and lucrative trend in the industry, it is the fast rise of boutique studios. These small and specialized gyms spread rapidly, especially in the big cities.

Jun 11, 2019 - clock icon 5 min
Gym members on the Virtuagym app
Health Club

Generate More Leads for Your Fitness Club

What tactics can you actually use to bring leads through the door to show them what you’re really made of?

May 29, 2019 - clock icon 3 min
Personal trainer and client in a gym - Virtuagym
Health Club

How To Boost Your Monthly Gym Revenue

Slumps are the stuff of nightmares for most business owners. Especially those entrepreneurs who run their ventures in the ever-blooming fitness industry. At present, the demand for physical (and mental) well-being is constantly on the rise, given people’s urgency to step out of their largely unhealthy lifestyles.

Apr 16, 2019 - clock icon 4 min
check-in software inside a gym - Virtuagym
Health Club

The Internet of Things: the Future for Gyms?

The Internet of Things offers many opportunities for fitness entrepreneurs to improve their services, reduce overhead costs, and increase turnover.

Sep 12, 2018 - clock icon 4 min
Member retention dashboard - Virtuagym
Health Club

4 Tips To Help You Find the Best Fitness Management Software

When it comes to looking at the market for fitness management software to implement into your facility, it can be like staring across a financial minefield. With so many choices, come so many opportunities to invest in something that isn’t the perfect fit for your business. Software can be tailor made to fit the unique requirements for your business, or come as a complete all-in-one package to cover every aspect.

Jun 20, 2018 - clock icon 5 min
fitness health
Health Club

From Fitness to Wellness: How Gym Software Can Help Implement a Holistic Approach to Health

Benefits of holistic health for the individual include reduced stress and anxiety, more energy, a healthy appetite and much more. But why does this concern your business?

Jun 13, 2018 - clock icon 5 min
Overview of app's homepage
Health Club

3 Reasons Why Fitness Apps Boost Member Retention

Can technology, specifically an app, intertwine with your hard work to create a well-rounded fitness powerhouse capable of increasing member retention and delivering incredible value for money to your members?

Jun 5, 2018 - clock icon 4 min
Analytics dashboard
Health Club

Business Intelligence for Health Clubs: Utilize Data to Drive Revenue

Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.

Mar 29, 2018 - clock icon 4 min
Two hands typing computer's keyboard
Health Club

Getting Your Gym Ready for GDPR

As a gym-owner, protecting the data of your members is vital to ensure that you stay on the right side of the law and respect the privacy of each member. But you may be overwhelmed by the idea of GDPR. So, where do you start?

Feb 9, 2018 - clock icon 7 min

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