Health Club Success Stories and Tips

Effective Lead Generation for Gyms
Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.

How to Start and Manage Corporate Wellness Programs
Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys

Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features

5 Tips To Keep Your Client's Data Safe
We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features

Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

How to get your older clients back into the gym
They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!

How do you restart the billing process?
Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

How will social distancing work in a gym? A step-by-step guide
How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

Staying Engaged is Essential for Member Retention
Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

4 Ways to Increase your Fitness Studio Membership Revenue
Find out what you can do to help your business bring in more membership revenue.

How ClassPass Creates Loyalty and Engages Customers Through Data
Shari Castelli recently appeared on Good Morning America. See what ClassPass' Shari Castelli has to say on user data and fitness trends.

This Is How You Can Provide a Great Digital Fitness Experience for Your Club
Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

What Pricing Strategy Should You Choose for Your Fitness Club?
Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

The Politics of Fitness and Moving Towards Healthier Nations
With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Virtuagym Product Rewind: Looking Back at the Best of 2020
Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

6 Ways to Save Your Business From Software Surplus
You want to run your business like a well-oiled machine – so, what type of software does your fitness club or studio need?

3 Ways Technology Adds Value to Your Club
High-tech hardware can help a health club in many ways. Discover how technology can boost your fitness business and improve gym members' experience.

7 important practices to help build a website for your fitness studio
For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Personalize your digital offer with these Virtuagym features
Virtuagym is the right solution to customize your fitness business. You'll be able to offer your gym members a great digital experience. Learn more here.

Virtuagym launches podcast series to help fitness businesses during COVID-19
Virtuagym’s new podcast series, “Your Fitness Business & COVID-19” aims to help fitness business face the coronavirus crisis and successfully overcome it.

9 pieces of basic gym equipment essential for all age groups
If you're a gym or fitness studio owner, you know that there's a lot to consider when it comes to kitting out your gym. To maximise profits and create a positive environment for your clients you should recognise that your gym is a place where all people (young and old, beginner or expert) come to train - and the equipment you have should reflect that.

A Complete Guide to Gym Branding
Building a great brand is a crucial part for any marketing strategy, whether you´re in the SME fitness business or big box. Branding is something your gym needs too. Because you’re worth it.

What Health Clubs Can Learn from Boutique Studio Success
If there is one successful and lucrative trend in the industry, it is the fast rise of boutique studios. These small and specialized gyms spread rapidly, especially in the big cities.

Generate More Leads for Your Fitness Club
What tactics can you actually use to bring leads through the door to show them what you’re really made of?

How To Boost Your Monthly Gym Revenue
Slumps are the stuff of nightmares for most business owners. Especially those entrepreneurs who run their ventures in the ever-blooming fitness industry. At present, the demand for physical (and mental) well-being is constantly on the rise, given people’s urgency to step out of their largely unhealthy lifestyles.

Business Intelligence: 5 Data Metrics to Drive Business Results
Fuelling the engine of your business with key facts, figures and insights pulled from your gym management software is essential if you’re looking to meet the needs of your members.

The Internet of Things: the Future for Gyms?
The Internet of Things offers many opportunities for fitness entrepreneurs to improve their services, reduce overhead costs, and increase turnover.

4 Tips To Help You Find the Best Fitness Management Software
When it comes to looking at the market for fitness management software to implement into your facility, it can be like staring across a financial minefield. With so many choices, come so many opportunities to invest in something that isn’t the perfect fit for your business. Software can be tailor made to fit the unique requirements for your business, or come as a complete all-in-one package to cover every aspect.

From Fitness to Wellness: How Gym Software Can Help Implement a Holistic Approach to Health
Benefits of holistic health for the individual include reduced stress and anxiety, more energy, a healthy appetite and much more. But why does this concern your business?

3 Reasons Why Fitness Apps Boost Member Retention
Can technology, specifically an app, intertwine with your hard work to create a well-rounded fitness powerhouse capable of increasing member retention and delivering incredible value for money to your members?

Business Intelligence for Health Clubs: Utilize Data to Drive Revenue
Every action your members take is a data point that can be analyzed. But data only delivers value when it's being used, analyzed, and made actionable. Only then will it help you adapt your services to members' needs and optimize business performance.