Health Club Success Stories and Tips

Future-proof your fitness business by making wearables a part of your hybrid business model

Gyms | Health Club | Personal Trainer

Wearables As a Long-Term Hybrid Business Strategy

As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.

Sep 15, 2021 -

How do you scale your fitness franchise succesfully??

How to Scale Your Fitness Franchise and Become a Master Franchisor

James Cotton shares his experience on how to scale your fitness franchise and finding success as a franchisor. Learn more by joining our biweekly FitNation podcast!

Sep 1, 2021 -

41 min

Why is online community important for the best gym experience?

Fitness Studio | Gyms | Health Club | Personal Trainer

How to Build Outstanding Fitness Experiences

Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.

Aug 23, 2021 -

46 min

How can you turn your health club into a health hub?

Gyms | Health Club

Health and Fitness in the Post-COVID Era and Preventive Health Care

Fitness and health have changed post-COVID - preventive health is essential now. How can you change from a health club into a health hub?

Aug 17, 2021 -

How do you to generate the best leads for your gym?

Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Lead Generation for Gyms

Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.

Jul 20, 2021 -

43 min

Corporate Health | Gyms | Health Club

How to Start and Manage Corporate Wellness Programs

Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys

Jun 29, 2021 -

51 min

Learn what not to do if you want to retain your gym member longer

Fitness Studio | Gyms | Health Club | Personal Trainer

Top 10 Retention Strategies to Avoid

Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

Jun 11, 2021 -

48 min

Retain clients and attract new members by adding value to your gym membership

Fitness Studio | Gyms | Health Club | Personal Trainer

How to decide on gym membership pricing when reopening

The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

May 27, 2021 -

8 min

Public health and fitness are a political issue

Fitness Studio | Gyms | Health Club | Personal Trainer

Ageism and politics in the fitness industry

David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

May 25, 2021 -

32 min

How you can create new revenue models with Virtuagym

Online tools to give your fitness club a financial boost

Time for a change! Create new revenue models and give your club a financial boost by using the following features

May 21, 2021 -

3 min

How do you make sure your client’s digital data is safe?

Fitness Studio | Health Club | Personal Trainer

5 Tips To Keep Your Client's Data Safe

We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

May 17, 2021 -

How Virtuagym is getting you ready for post-COVID

Boost your Studio's Occupancy Rate in the Post-COVID Era

How to prepare your studio for reopening with Virtuagym's check-in and scheduling features

May 16, 2021 -

4 min

What are the best communication tools and strategies for fitness businesses?

Fitness Studio | Gyms | Health Club | Personal Trainer

Effective Communication Tips And Strategies For Gyms

The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

May 11, 2021 -

Do you know how much it costs to aquire new members for your fitness facility?

How (and why) to work out your Customer Acquisition Cost

Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

May 10, 2021 -

41 min

What is the best way to make your older clients feel comfortable in your gym again?

Gyms | Health Club | Personal Trainer

How to get your older clients back into the gym

They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!

May 5, 2021 -

Boxing Club | Fitness Studio | Gyms | Health Club | Pilates studio

How do you restart the billing process?

Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

Apr 23, 2021 -

3 min

The Benefits of Automated Payments: Make Life Easier

Make never-ending invoicing history with Virtuagym’s automated payments feature. Find out how it works!

Apr 2, 2021 -

How to practice social distancing at fitness center

How will social distancing work in a gym? A step-by-step guide

How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

Mar 21, 2021 -

How Virtuagym’s features can help boost member retention

Staying Engaged is Essential for Member Retention

Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

Mar 5, 2021 -

4 Ways to Increase your Fitness Studio Membership Revenue

Find out what you can do to help your business bring in more membership revenue.

Feb 19, 2021 -

How ClassPass Creates Loyalty and Engages Customers Through Data

Shari Castelli recently appeared on Good Morning America. See what ClassPass' Shari Castelli has to say on user data and fitness trends.

Feb 12, 2021 -

4 min

Personalizing your gym members digital experience

This Is How You Can Provide a Great Digital Fitness Experience for Your Club

Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

Jan 19, 2021 -

Promote holistic wellness during the pandemic

How to Promote Holistic Health Practices Amid the Lockdown

When it comes to health, we rarely think of the whole picture. Here's why this is the right time for health clubs to offer wellness services.

Jan 18, 2021 -

How to choose the pricing strategy for fitness clubs

What Pricing Strategy Should You Choose for Your Fitness Club?

Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

Jan 8, 2021 -

7 min

Why are tech giants entering the fitness industry

Tech Giants Are Entering the Fitness Industry: What Does This Mean for Your Club?

Silicon Valley tech giants are entering the fitness space – what can you do to compete against these masters of innovation?

Dec 28, 2020 -

Corporate Health | Fitness Studio | Gyms | Health Club | Personal Trainer

The Politics of Fitness and Moving Towards Healthier Nations

With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Dec 24, 2020 -

Looking Back at the Best of 2020 Product Updates

Virtuagym Product Rewind: Looking Back at the Best of 2020

Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

Dec 17, 2020 -

8 min

How the coronavirus vaccine will be a gamechanger

How Will the Coronavirus Vaccine Impact the Fitness Industry?

How will the arrival of a coronavirus vaccine affect the fitness industry? Will fitness businesses start putting digitization on the backburner? Or is the future still truly hybrid?

Dec 15, 2020 -

8 min

Avoid software surplus in your fitness business

6 Ways to Save Your Business From Software Surplus

You want to run your business like a well-oiled machine – so, what type of software does your fitness club or studio need?

Oct 30, 2020 -

Why is technology useful for your fitness club

3 Ways Technology Adds Value to Your Club

High-tech hardware can help a health club in many ways. Discover how technology can boost your fitness business and improve gym members' experience.

Oct 21, 2020 -

7 min

Fitness Studio | Health Club

Active Clients make Happy Trainers (and Reduce Churn)

Get your clients up and running with your workout and nutrition programs and build a solid customer base. Keep your clients happy and reduce overall churn.

Oct 14, 2020 -

4 min

Personal trainer coach client in the gym with Virtuagym

5 Ways To Increase Your Customer Lifetime Value

It’s simple math: Happy Clients = Profitable Clients. With satisfied clients come recommendations and word of mouth (WOM) marketing

Oct 8, 2020 -

Ring hands typing laptop woman website phone marble case pencils

7 important practices to help build a website for your fitness studio

For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Sep 10, 2020 -

7 min

Marketing strategy for your fitness center

Fitness Studio | Health Club

Top 3 Tips for Your Ideal Fitness Marketing Mix

If you want to optimize your fitness business marketing strategy, you can follow our five tips to keep the right priorities in sight.

Aug 11, 2020 -