Health Club Success Stories and Tips
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Best Food Tracking App Tested By Nutrition Coaches in 2025
Explore the best food tracking apps of 2025, tested and recommended by nutrition coaches. Track meals, gain nutritional insights, and optimize your health.
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How is AI being used in sports?
AI transforms sports: boosting performance, enhancing fan experience, and improving strategies.
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Simplifying overdue payment collection with the Automated Dunning Module
Boost your business with the Automated Dunning Module. Forget manual chasing: automate reminders, enhance cash flow and save time.
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How to Prepare your Gym for the September Peak
Don't miss out on the September peak, and prepare to capture and convert those leads into loyal clients!
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The Ultimate Guide on How to Open a Gym
So you’ve made up your mind: you want to open a gym. But do you know what it takes to accomplish your dream?
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5 Benefits of a Flexible Subscription Model for your Gym
Having a flexible gym subscription model is a great way to enhance your gym business model and build an amazing customer experience!
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It's Never Too Early to Get Your Gym Ready for the New Year
Stay ahead of the competition and prepare to capitalize on the New Year fitness wave today. Ensure smooth sailing for your clients and fitness business!
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Make Data Work For You In Your Health Club Business
Use data to make your growth process more sustainable. The club industry is changing at breakneck speed which means it’s time to think outside the box. One strategy that is becoming increasingly popular is the use of data. This needs to be done the right way, so here are 3 steps to help you make your data work for you.
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5 Gym Membership Retention Ideas to Boost Business Success
It costs five times as much to attract a new customer than to keep an existing one. Try these gym member retention strategies to avoid churn.
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Increase Personal Trainer Visibility & Improve Costs Of Your Health Club
A health club’s personal trainers are the heart and soul of the gym. They keep members inspired and motivated to reach their fitness goals. Personal trainer visibility is crucial for selling PT sessions. Promote personal training staff by filling out their client rosters. Generate revenue for both the club and PTs.
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How to Fill Your Group Fitness Classes Through Technology
Members seem to be ready to jump back into group fitness classes as they reported missing the connection and social aspect. In order to meet this demand, business owners can use the technology to improve class attendance and profitability.
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Improve Your Results With These 6 Benchmarks For Clubs of All Sizes
Improve your health club's performance by benchmarking your business against the best of the best. Boost operations and boost the bottom line with the most suitable benchmarks for your fitness business.
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Expand your Hybrid Business with the Virtuagym Video Workout Platform
Grow your fitness business with the Virtuagym Video Workout Platform: reach new clients and monetize your digital content!
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Virtual Reality is the New Black in Fitness Industry
Imagine if you could take your customer experience into a whole new world and make it fun again. Well, that's exactly what virtual reality does. There are many ways to incorporate VR into your business that could help get customers excited about going to the gym again.
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Top Fitness Expos 2022
Knowing and keeping up with the latest trends and technologies is vital for any successful gym or fitness business. Having a finger on the pulse of the current and future insights of the fitness industry is an essential part of staying one step ahead of the curve and growing your business. One of the best ways to gain these valuable insights than to attend fitness expos.
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7 Ways to Improve Gym Member Loyalty
If you run a gym, you know how important it is to have loyal members. Focusing on committed members will improve your retention rate and boost membership yields. Ensure that your members develop loyalty that will drive long-term success for your fitness business.
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Ultimate Guide to Wholesale Fitness Equipment Suppliers
Starting a new gym? Expanding? Replacing your old equipment? Maybe you just like spending money on heavy objects? Whatever phase you're in, you can benefit from knowing which wholesale fitness equipment suppliers best fit your business’ needs and your budget.
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Sell More Gym Memberships With These 10 Tips
Boost your gym membership sales with these useful tips. It's hard to increase the number of membership sales when there are so many options out there. Luckily we’ve put together some helpful tips for you and your team to take your membership sales to the next level!
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Find The Perfect Fitness Management Software With This Timeless Guide
Find the right fit for your business! With the abundance of options, it's tough to find a fitness management software suited just for your needs. Read more to find out how to choose the right one for you!
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7 Best Strategies for Increasing Gen Z Members In Your Gym
Many gyms are becoming more popular to Gen Z which presents a great opportunity for fitness businesses. Learn about the top 7 strategies for increasing Gen Z membership in this blog post.
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5 Lead Magnet Ideas for Fitness Businesses From Those That Are Mastering It
Here are five lead magnet ideas for fitness businesses from those that are actually doing it, as well as some tips for creating your own!
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Let's Get Social: How to Build A Community For Young People in Your Gym
Fortunately, becoming a licensed therapist isn’t required to encourage a positive and uplifting Gym environment. Here are a few tips on how you can transform your fitness center into an oasis of positive social interaction for a socially starved Gen Z.
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7 Tips For Social Media Strategies In 2022
With these social media strategies, you can attract new members, scout employees and improve brand recognition and retention!
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Exergames and Gamification - Fun and Games in Fitness
Looking for ways to increase retention and motivation? Gamify fitness experiences through technology and discover the benefits of exergames!
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Are Fitness Clubs Around The World Opening Up Again?
Gyms all over the world are reopening after the pandemic. Discover how the US and Europe are dealing with the reopening and check out the heatmap here.
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5 Reasons a Video Workout Offering Is Key to Creating a Successful Hybrid Fitness Business
Having a video workouts offering is essential to a successful hybrid fitness business. Learn about all the benefits here!
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How To Define Your Brand Promise in 5 Steps
Creating a better brand promise is all about listening. These 5 steps will help you aligning your virtues with your actions.
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Get the Most Out of Your Hybrid Fitness Program by Utilizing Omnichannel Customer Engagement
Omnichannel engagement is the way forward for any hybrid fitness program. So how do you make the most of it? Read our tips!
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Get a Grip of Your Time With the Appointment Schedule!
More free time and less administration? It is possible with our newly updated appointment schedule! Check out all the benefits right here!
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Fitness Technology Trends 2022
Let's take a look at the fitness technology trends for 2022, and discover the ways to make your fitness business future-proof!
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COVID Pass Integration: New Club Access System for the COVID Vaccination Certificate
Infection rates are rising, access rules are strengthening. With Virtuagyms club access system, you will be prepared.
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FitNation 2021 - Highlights and Key Learnings
Take a look at the highlights and key learnings from FitNation 2021, the event for fitness entrepreneurs worldwide!
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Attract the Right Talent for Your Gym Business
It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!
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Keeping your Clients Motivated this Autumn
Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!
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5 Tips to Promote Your New Digital Offering to Your Clients
An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!
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Web vs. Native: Which Is The Best App For Your Business?
Rarely do you see gym goers without their smartphones. Whether they’re using their devices to listen to their favourite gym playlists, track their workouts, send progress updates on social media, or take selfies of their newly defined bodies, smartphones and going to the gym are a part of their routine.