Gym Management and Growth Strategies

Staying Engaged is Essential for Member Retention
Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

What Is Nutrition Coaching Software and Why Do I Need It?
You already know that working out without a healthy diet is counterproductive. As a personal trainer, it is your job to ensure your clients are on a nutritionally healthy path. Discover how nutrition coaching software can help you do this.

How to Use a Content Calendar to Continuously Engage Gym Members
Creating a content calendar for your fitness clubs has many benefits. Discover how to set up a manage a content calendar for your gym.

This Is How You Can Provide a Great Digital Fitness Experience for Your Club
Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

A Step-by-Step Guide to Live Stream Your Fitness Classes
If you’re looking to take your business online, here is our how-to guide to streaming online workouts. Take your workouts online!

What Pricing Strategy Should You Choose for Your Fitness Club?
Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

The Politics of Fitness and Moving Towards Healthier Nations
With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Virtuagym Product Rewind: Looking Back at the Best of 2020
Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

72% of Gym Members Will Work Out Outside in 2021
Spoiler alert: outdoor activities will be gym members' first choice to achieve their fitness goals in 2021. Here's how to get ready for 2021!

6 Surefire Ways to Adapt Your Business to the New Reality
Sometimes, looking back on timeless marketing practices and putting a post-pandemic twist on them can help adapt your business to the new economic reality.

The Fitness Industry Can Lead the UK to Economic Recovery From COVID-19
We are at the end of the second lockdown faced by UK this year. What's the role of fitness in the economic recovery from the pandemic?

Why Should Gyms Be Considered Essential Businesses?
Gyms played a key role during the pandemic. As many fitness clubs face another lockdown, it begs the question- are gyms essential businesses?

New Measures in the UK for the Fitness Industry: How It Impacts You.
Gyms in England are about to reopen on December 2nd. But what the new measures and how are impacting the fitness industry in the UK?

Future-Proof Your Business, As 46.67% of Gym Members Won’t Return
Prepare your business for the future changes by avoiding churns, and providing workout videos and coaching to your members with PRO+.

Fitness Act 2020: Why You Should Care
Read this article to know what the Health and Fitness Recovery Act is about and how it is going to impact your fitness business.

What Does Joe Biden’s Win Mean for the Fitness Industry?
The Biden-Harris administration has a pretty robust eight-step plan to combat the spread of the coronavirus and make the country safe for reopening. We delved into how the fitness industry figures into this plan.

With the Coronavirus Second Wave Upon Us, Keep Your Members Engaged at Home or in the Gym
See what Virtuagym features can help you adjust to these fast-changing times and ensure that your club stays ahead of the curve… or wave.

Is your fitness business ready to survive the COVID-19 recession?
Adaptability is the key to survive the changes in the fitness industry during the COVID-19 outbreak. Read here how you can overcome the current coronavirus recession.

COVID-19 phases in the fitness industry: where we are, and where we are heading
Prepare for the post COVID-19: learn more on the evolution of your fitness business during the pandemic and which stage you are.

Sell More Memberships: Tips to Overcoming 8 Common Objections
Are you having trouble selling your gym memberships? Here you can find all the tips to overcome your client’s objections and sell more memberships.

Vital Parts of Your Gym’s Branding
Start working on your fitness business branding strategy by discovering all the tips to make sure you build a strong brand identity. Read more here.

How can you increase your business revenue stream?
Are you wondering how your business can generate more revenue? In this article we'll walk you through the best strategies to increase your cash flow.

7 important practices to help build a website for your fitness studio
For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Why a fitness app is crucial for helping clients reach their training goals
The adoption of online tools has skyrocketed in the health and fitness industry. Discover how our (recently updated) apps can help your fitness business!

Checklist for reopening your gym after coronavirus lockdown is lifted
Are you planning your gym reopening? Keep your staff and your members safe with our ultimate checklist to safely reopen your facility in the 'new normal'.

Why Virtuagym PRO is the best revenue model for your fitness business
Do you want to increase revenue to make up for recent losses you’ve incurred due to the recent coronavirus pandemic? Our PRO membership is what you need!

Should I re-engage with gym members before reopening?
Make sure you reach out to your gym members before reopening your fitness club. This is why you should engage with customers before your gym opens again.

Personalize your digital offer with these Virtuagym features
Virtuagym is the right solution to customize your fitness business. You'll be able to offer your gym members a great digital experience. Learn more here.

Move your fitness business from bricks to clicks with this new approach
Do you want to take your fitness business online and keep growing despite the circumstances? Then you have to make sure you're having the right approach.

Have you heard? A gym sales funnel is exactly what you need right now
A sales funnel is what you need for a killer business stategy for your fitness club. Read more about what is a gym sales funnel and why you need one now.

5 ways to rethink your fitness business before reopening
As we are getting closer to the reopening of fintess facilities, it's the perfect time to rethink your business. Are you ready to open your gym again?

All you need to know on the difference between yoga and meditation
Do clients know the difference between yoga and meditation? Read all the info on whether it's better yoga or meditation according to their needs.

5 productive things you can do while your gym is closed
Use this time to explore the best options to innovate your fitness business. Work on your productivity and get ready for when gyms will open again.

7 Instagram hacks to boost your fitness account
Read our 7 tips on how to start an Instagram business and create a successful Instagram content strategy to boost your fitness account. Are you ready?

9 pieces of basic gym equipment essential for all age groups
If you're a gym or fitness studio owner, you know that there's a lot to consider when it comes to kitting out your gym. To maximise profits and create a positive environment for your clients you should recognise that your gym is a place where all people (young and old, beginner or expert) come to train - and the equipment you have should reflect that.

Help your gym to stand out from other competitive gyms
There are gyms all over the place, and they all offer, at their core, the same thing: a place to get fit. So, the ordeal is how to make your gym a priority above all the other gyms in your area. Are you worried about these competitive and threatening neighboring gyms?