Gym Management and Growth Strategies

How Virtuagym’s features can help boost member retention

Staying Engaged is Essential for Member Retention

Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

Mar 5, 2021 -

Reasons why you should use a nutrition software

What Is Nutrition Coaching Software and Why Do I Need It?

You already know that working out without a healthy diet is counterproductive. As a personal trainer, it is your job to ensure your clients are on a nutritionally healthy path. Discover how nutrition coaching software can help you do this.

Feb 22, 2021 -

Gyms | Personal Trainer

How to Use a Content Calendar to Continuously Engage Gym Members

Creating a content calendar for your fitness clubs has many benefits. Discover how to set up a manage a content calendar for your gym.

Feb 17, 2021 -

Personalizing your gym members digital experience

This Is How You Can Provide a Great Digital Fitness Experience for Your Club

Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

Jan 19, 2021 -

What's needed to start streaming fitness classes

Gyms | Personal Trainer

A Step-by-Step Guide to Live Stream Your Fitness Classes

If you’re looking to take your business online, here is our how-to guide to streaming online workouts. Take your workouts online!

Jan 12, 2021 -

11 min

How to choose the pricing strategy for fitness clubs

What Pricing Strategy Should You Choose for Your Fitness Club?

Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

Jan 8, 2021 -

Corporate Health | Fitness Studio | Gyms | Health Club | Personal Trainer

The Politics of Fitness and Moving Towards Healthier Nations

With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Dec 24, 2020 -

Looking Back at the Best of 2020 Product Updates

Virtuagym Product Rewind: Looking Back at the Best of 2020

Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

Dec 17, 2020 -

8 min

Outdoor training will be trending in 2021

Gyms

72% of Gym Members Will Work Out Outside in 2021

Spoiler alert: outdoor activities will be gym members' first choice to achieve their fitness goals in 2021. Here's how to get ready for 2021!

Dec 11, 2020 -

How to market in the new economic landscape

Gyms

6 Surefire Ways to Adapt Your Business to the New Reality

Sometimes, looking back on timeless marketing practices and putting a post-pandemic twist on them can help adapt your business to the new economic reality.

Dec 2, 2020 -

8 min

Why the fitness industry can help UK economy

The Fitness Industry Can Lead the UK to Economic Recovery From COVID-19

We are at the end of the second lockdown faced by UK this year. What's the role of fitness in the economic recovery from the pandemic?

Dec 2, 2020 -

Why should health clubs stay open during COVID-19?

Why Should Gyms Be Considered Essential Businesses?

Gyms played a key role during the pandemic. As many fitness clubs face another lockdown, it begs the question- are gyms essential businesses?

Dec 1, 2020 -

New Measures in the UK for the Fitness Industry: How It Impacts You.

Gyms in England are about to reopen on December 2nd. But what the new measures and how are impacting the fitness industry in the UK?

Nov 25, 2020 -

Future-Proof Your Business, As 46.67% of Gym Members Won’t Return

Prepare your business for the future changes by avoiding churns, and providing workout videos and coaching to your members with PRO+.

Nov 20, 2020 -

How the fitness act is going to help the fitness industry in North America

Fitness Act 2020: Why You Should Care

Read this article to know what the Health and Fitness Recovery Act is about and how it is going to impact your fitness business.

Nov 18, 2020 -

8 min

What is Biden impact on the fitness industry

What Does Joe Biden’s Win Mean for the Fitness Industry?

The Biden-Harris administration has a pretty robust eight-step plan to combat the spread of the coronavirus and make the country safe for reopening. We delved into how the fitness industry figures into this plan.

Nov 13, 2020 -

Interact with your clients during COVID-19 second wave

With the Coronavirus Second Wave Upon Us, Keep Your Members Engaged at Home or in the Gym

See what Virtuagym features can help you adjust to these fast-changing times and ensure that your club stays ahead of the curve… or wave.

Oct 21, 2020 -

Rise of digital fitness after coronavirus crisis

Is your fitness business ready to survive the COVID-19 recession?

Adaptability is the key to survive the changes in the fitness industry during the COVID-19 outbreak. Read here how you can overcome the current coronavirus recession.

Oct 20, 2020 -

What to expect from the fitness industry after coronavirus crisis

COVID-19 phases in the fitness industry: where we are, and where we are heading

Prepare for the post COVID-19: learn more on the evolution of your fitness business during the pandemic and which stage you are.

Oct 15, 2020 -

Fitness Studio | Gyms | Personal Trainer

Sell More Memberships: Tips to Overcoming 8 Common Objections

Are you having trouble selling your gym memberships? Here you can find all the tips to overcome your client’s objections and sell more memberships.

Oct 15, 2020 -

Vital Parts of Your Gym’s Branding

Start working on your fitness business branding strategy by discovering all the tips to make sure you build a strong brand identity. Read more here.

Oct 12, 2020 -

Powerful Growth Strategies to Increase Revenue

How can you increase your business revenue stream?

Are you wondering how your business can generate more revenue? In this article we'll walk you through the best strategies to increase your cash flow.

Sep 25, 2020 -

Ring hands typing laptop woman website phone marble case pencils

7 important practices to help build a website for your fitness studio

For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Sep 10, 2020 -

Why a fitness app is crucial for helping clients reach their training goals

The adoption of online tools has skyrocketed in the health and fitness industry. Discover how our (recently updated) apps can help your fitness business!

Aug 6, 2020 -

List to open your fitness club in compliance with the safety regulations

Checklist for reopening your gym after coronavirus lockdown is lifted

Are you planning your gym reopening? Keep your staff and your members safe with our ultimate checklist to safely reopen your facility in the 'new normal'.

Jul 15, 2020 -

Virtuagym app on the phone screen, two hands holding the phone

Why Virtuagym PRO is the best revenue model for your fitness business

Do you want to increase revenue to make up for recent losses you’ve incurred due to the recent coronavirus pandemic? Our PRO membership is what you need!

Jun 23, 2020 -

Should I re-engage with gym members before reopening?

Make sure you reach out to your gym members before reopening your fitness club. This is why you should engage with customers before your gym opens again.

May 27, 2020 -

Virtuagym feature to bring your fitness business online

Personalize your digital offer with these Virtuagym features

Virtuagym is the right solution to customize your fitness business. You'll be able to offer your gym members a great digital experience. Learn more here.

May 18, 2020 -

Move your fitness business from bricks to clicks with this new approach

Do you want to take your fitness business online and keep growing despite the circumstances? Then you have to make sure you're having the right approach.

May 15, 2020 -

Pros of using sales funnels in fitness business

Have you heard? A gym sales funnel is exactly what you need right now

A sales funnel is what you need for a killer business stategy for your fitness club. Read more about what is a gym sales funnel and why you need one now.

May 14, 2020 -

Organize the reopening of your facility when coronavirus is over

5 ways to rethink your fitness business before reopening

As we are getting closer to the reopening of fintess facilities, it's the perfect time to rethink your business. Are you ready to open your gym again?

May 8, 2020 -

Gyms | Yoga Studio

All you need to know on the difference between yoga and meditation

Do clients know the difference between yoga and meditation? Read all the info on whether it's better yoga or meditation according to their needs.

May 7, 2020 -

How to increase productivity during isolation

5 productive things you can do while your gym is closed

Use this time to explore the best options to innovate your fitness business. Work on your productivity and get ready for when gyms will open again.

Apr 24, 2020 -

How to implement an Instagram strategy for the fitness industry

7 Instagram hacks to boost your fitness account

Read our 7 tips on how to start an Instagram business and create a successful Instagram content strategy to boost your fitness account. Are you ready?

Apr 15, 2020 -

3 min

9 pieces of basic gym equipment essential for all age groups

If you're a gym or fitness studio owner, you know that there's a lot to consider when it comes to kitting out your gym. To maximise profits and create a positive environment for your clients you should recognise that your gym is a place where all people (young and old, beginner or expert) come to train - and the equipment you have should reflect that.

Dec 23, 2019 -