Gym Management and Growth Strategies
FitNation 2021 - Highlights and Key Learnings
Take a look at the highlights and key learnings from FitNation 2021, the event for fitness entrepreneurs worldwide!
Attract the Right Talent for Your Gym Business
It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!
Keeping your Clients Motivated this Autumn
Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!
3 Tips for How to Use TikTok for Your Fitness Business
You don't have to be a fitness influencer to use succesfully TikTok for your fitness business. Discover how to grow your online reach with these tips!
5 Tips to Promote Your New Digital Offering to Your Clients
An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!
How to Secure Investment for Your Fitness Business
Andy Kay and Mhairi Fitzpatrick from Socius Investment go in-depth on how to secure investment and share valuable insights on what to expect during the investment process.
The Ultimate Fitness Mix For Your Gym
Attract new clients with a fitness mix. Discover the advantages of an outdoor and online offering for your gym and clients.
Wearables As a Long-Term Hybrid Business Strategy
As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.
How to Scale Your Fitness Franchise and Become a Master Franchisor
James Cotton shares his experience on how to scale your fitness franchise and finding success as a franchisor. Learn more by joining our biweekly FitNation podcast!
How to Build Outstanding Fitness Experiences
Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.
Health and Fitness in the Post-COVID Era and Preventive Health Care
Fitness and health have changed post-COVID - preventive health is essential now. How can you change from a health club into a health hub?
Buying or Leasing Fitness Equipment: What Works Best For Your Gym?
To buy or to lease fitness equipment? What works for your gym? Find out everything you need to know to make the right decision!
Effective Lead Generation for Gyms
Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.
Boost Member Retention with Your Own Branded Mobile App
By launching a custom mobile app, your clients will immediately recognize your brand and are able to book classes directly while you focus on what matters: client retention.
How to Start and Manage Corporate Wellness Programs
Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys
The Challenges of Starting a Fitness Business (And How to Solve Them)
Discover the best tips to successfully run a fitness business by turning the greatest challenges into opportunities for growth and success.
Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!
How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?
Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.
Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features
7 ways to promote livestream classes and workout videos online
Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.
Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features
Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!
How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.
How to get your older clients back into the gym
They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!
How To Become The Best Leader For Your Business
Lindsey Rainwater talks about personal branding, creating a culture of success and empowering your team - everything you need to become the best leader for your business!
How do you restart the billing process?
Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!
How to Build an Outdoor Fitness Station: The Professional Way
Here's how to build an outdoor fitness station that is professional, scalable, and also reflects your brand identity every step of the way.
How to Build a Cheap Outdoor Gym Station
Outdoor fitness classes are on the rise. Here's how to build a cheap outdoor gym station to cater to your clients while on a budget!
Gyms Are Reopening in the UK – Here's What You Need to Know
A complete guide to when are gyms reopening in England, as well as insight on gym reopening in Scotland, Wales, and Northern Ireland.
Everything You Need to Know About How to Start an Outdoor Fitness Class
How to start an outdoor fitness class? We take you back to basics in this blog on all you need to know about training clients outdoors.
The Benefits of Automated Payments: Make Life Easier
Make never-ending invoicing history with Virtuagym’s automated payments feature. Find out how it works!
10 Advantages of Having a Gym Management System
In this blog, we break down some popular gym management system features and their uses so you can align your business goals to the available software for fitness centers.
How to Create a Winning Fitness Marketing Strategy
Jennifer Halsall-de Wit, the Chief Operating Officer at The Women in Fitness Association, shares how to create a successful marketing strategy for fitness businesses.