Gym Management and Growth Strategies
Locating Prospective Clients Has Never Been Easier With Virtuagym’s Lead Management Software
Say goodbye to manual lead tracking and boost your customer base with a virtual fitness solution for gyms and studios!
How To Define Your Brand Promise in 5 Steps
Creating a better brand promise is all about listening. These 5 steps will help you aligning your virtues with your actions.
Get the Most Out of Your Hybrid Fitness Program by Utilizing Omnichannel Customer Engagement
Omnichannel engagement is the way forward for any hybrid fitness program. So how do you make the most of it? Read our tips!
Get a Grip of Your Time With the Appointment Schedule!
More free time and less administration? It is possible with our newly updated appointment schedule! Check out all the benefits right here!
5 Reasons Why Your Gym's January 2022 Income Isn't What You Hoped For
January is often framed as a make or break month for gyms. If you're falling short this year, here are five reasons why revenue may have slowed down.
Fitness Technology Trends 2022
Let's take a look at the fitness technology trends for 2022, and discover the ways to make your fitness business future-proof!
The 2022 Gym Checklist - Are You Ready for the First Quarter?
It’s the first month of a new year and there are a few things you should consider in order to make 2022 a year of huge growth.
More New Year’s Resolutioners Than Ever Are Using Fitness Apps This January
Are fitness and nutrition apps the ideal way to keep your members from falling off the wagon this January?
COVID Pass Integration: New Club Access System for the COVID Vaccination Certificate
Infection rates are rising, access rules are strengthening. With Virtuagyms club access system, you will be prepared.
FitNation 2021 - Highlights and Key Learnings
Take a look at the highlights and key learnings from FitNation 2021, the event for fitness entrepreneurs worldwide!
Attract the Right Talent for Your Gym Business
It's a jobseeker's market - discover the science behind finding the perfect hire for your gym!
Keeping your Clients Motivated this Autumn
Gym motivation is hard to come by in autumn, but with the right tools and home gym workout plan your clients will stay happy and engaged!
3 Tips for How to Use TikTok for Your Fitness Business
You don't have to be a fitness influencer to use succesfully TikTok for your fitness business. Discover how to grow your online reach with these tips!
5 Tips to Promote Your New Digital Offering to Your Clients
An online offering is a must to attract new clients, but how do you get your whole client base on board? We share 5 top tips!
How to Secure Investment for Your Fitness Business
Andy Kay and Mhairi Fitzpatrick from Socius Investment go in-depth on how to secure investment and share valuable insights on what to expect during the investment process.
The Ultimate Fitness Mix For Your Gym
Attract new clients with a fitness mix. Discover the advantages of an outdoor and online offering for your gym and clients.
Wearables As a Long-Term Hybrid Business Strategy
As digital and real-life are more intertwined than ever, it’s up to fitness operators to maximize on the digital habits of their clients and integrate wearables into their long-term hybrid strategy.
How to Scale Your Fitness Franchise and Become a Master Franchisor
James Cotton shares his experience on how to scale your fitness franchise and finding success as a franchisor. Learn more by joining our biweekly FitNation podcast!
How to Build Outstanding Fitness Experiences
Tom Skyrme tells all about the importance of personalization, hybrid business models, and why building outstanding fitness experiences is essential.
Health and Fitness in the Post-COVID Era and Preventive Health Care
Fitness and health have changed post-COVID - preventive health is essential now. How can you change from a health club into a health hub?
Buying or Leasing Fitness Equipment: What Works Best For Your Gym?
To buy or to lease fitness equipment? What works for your gym? Find out everything you need to know to make the right decision!
Effective Lead Generation for Gyms
Steffie Bryant from GymSales Software shares her insights about how to effectively generate leads as a gym, prospecting leads, and the importance of touchpoints.
Boost Member Retention with Your Own Branded Mobile App
By launching a custom mobile app, your clients will immediately recognize your brand and are able to book classes directly while you focus on what matters: client retention.
How to Start and Manage Corporate Wellness Programs
Discover how to create engaging health routines for the workplace and successfully manage corporate health programs with FRESH! Wellness Group CEO Tim Borys
The Challenges of Starting a Fitness Business (And How to Solve Them)
Discover the best tips to successfully run a fitness business by turning the greatest challenges into opportunities for growth and success.
Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!
How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?
Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.
Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features
7 ways to promote livestream classes and workout videos online
Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.
Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features
Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!
How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.
How to get your older clients back into the gym
They are the most frequent gym-goers, but older clients might be the most reluctant to return to in-facility fitness after COVID and recent rapid digitization. Here's how to welcome them back!