Growing Your Fitness Studio Business

Top 10 Retention Strategies to Avoid
Dr. Paul Bedford, also known as the fitness industry's very own Retention Guru, joins us to shine a light on the top 10 retentions strategies to avoid!

How to decide on gym membership pricing when reopening
The pandemic left many fitness businesses struggling financially. So what's the best pricing strategy for gym memberships without losing your clients and attracting new ones?

Ageism and politics in the fitness industry
David Minton talks about how he sees the road back to normal, as well as the role of politics within fitness, and ageism in the industry.

Online tools to give your fitness club a financial boost
Time for a change! Create new revenue models and give your club a financial boost by using the following features

7 ways to promote livestream classes and workout videos online
Livestream classes and online workout videos are the perfect tools to engage with your fitness community. Learn how to promote your business on social media.

5 Tips To Keep Your Client's Data Safe
We rode a wave of digitization during the pandemic, but with big data comes big responsibility. How do you keep your client's data and your fitness business safe?

Boost your Studio's Occupancy Rate in the Post-COVID Era
How to prepare your studio for reopening with Virtuagym's check-in and scheduling features

Effective Communication Tips And Strategies For Gyms
The need for clear communication for fitness providers has never been more important: both for clients and teams. Discover the top tips for an effective communication strategy for your gym!

How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

How To Become The Best Leader For Your Business
Lindsey Rainwater talks about personal branding, creating a culture of success and empowering your team - everything you need to become the best leader for your business!

How do you restart the billing process?
Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

Everything You Need to Know About How to Start an Outdoor Fitness Class
How to start an outdoor fitness class? We take you back to basics in this blog on all you need to know about training clients outdoors.

The Benefits of Automated Payments: Make Life Easier
Make never-ending invoicing history with Virtuagym’s automated payments feature. Find out how it works!

How to Create a Winning Fitness Marketing Strategy
Jennifer Halsall-de Wit, the Chief Operating Officer at The Women in Fitness Association, shares how to create a successful marketing strategy for fitness businesses.

How will social distancing work in a gym? A step-by-step guide
How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

John Briggs Shares Financial Tips for Your Fitness Business
Above every goal you have as a fitness business owner profitability comes first – and you can take that to the bank! John Briggs shares some infallible tips for financial success.

Staying Engaged is Essential for Member Retention
Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

How Member Performance Tracking Can Help You Engage Your Clients
We've collected the best ways to keep members engaged by motivating them and helping to monitor their progress.

What Is Nutrition Coaching Software and Why Do I Need It?
You already know that working out without a healthy diet is counterproductive. As a personal trainer, it is your job to ensure your clients are on a nutritionally healthy path. Discover how nutrition coaching software can help you do this.

Top Client Engagement Strategies With Rike Aprea
In our latest webinar, fitness consultant Rike Aprea shares how to increase cash flow through upselling and ways to foster strong client relationships amid the pandemic.

Make Your Facebook Strategy Effective by Targeting the Ideal Audience
If you are planning to use Facebook to plan your newx marketing strategy, here is all you need to know on how to target the right audience on Facebook ads.

Everything You Need to Know About Keeping Your Gym Safe from the Coronavirus
Fitness clubs around the world are opening again but, what will yours look like? This is all you need to know about keeping your gym safe after COVID-19.

How to Increase the Online Visibility of Your Fitness Business
We live in an online world. We search for information online, we find services online, we spend money online... Follow these steps to improve the online visibility of your business.

This Is How You Can Provide a Great Digital Fitness Experience for Your Club
Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

What Pricing Strategy Should You Choose for Your Fitness Club?
Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

Ultimate Guide For a Successful Outdoor Boot Camp Workout
Are you building a new outdoor boot camp workout? Here's your guide to starting a successful outdoor boot camp amid the pandemic.

The Politics of Fitness and Moving Towards Healthier Nations
With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Virtuagym Product Rewind: Looking Back at the Best of 2020
Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

How Will the Coronavirus Vaccine Impact the Fitness Industry?
How will the arrival of a coronavirus vaccine affect the fitness industry? Will fitness businesses start putting digitization on the backburner? Or is the future still truly hybrid?

The Fitness Industry Can Lead the UK to Economic Recovery From COVID-19
We are at the end of the second lockdown faced by UK this year. What's the role of fitness in the economic recovery from the pandemic?

Why Should Gyms Be Considered Essential Businesses?
Gyms played a key role during the pandemic. As many fitness clubs face another lockdown, it begs the question- are gyms essential businesses?

New Measures in the UK for the Fitness Industry: How It Impacts You.
Gyms in England are about to reopen on December 2nd. But what the new measures and how are impacting the fitness industry in the UK?

Future-Proof Your Business, As 46.67% of Gym Members Won’t Return
Prepare your business for the future changes by avoiding churns, and providing workout videos and coaching to your members with PRO+.

Fitness Act 2020: Why You Should Care
Read this article to know what the Health and Fitness Recovery Act is about and how it is going to impact your fitness business.