Growing Your Fitness Studio Business

How (and why) to work out your Customer Acquisition Cost
Do you know what your gym's Customer Acquisition Cost is? And the Lifetime Value of your fitness clients? How do you even find out? Jamie Owens, director of Fitness Partnerships at Hussle, explains.

How do you restart the billing process?
Finally! Gyms are allowed to reopen. Make sure that you haven’t forgotten to restart your billing process to accept payments from your new and returning members!

Everything You Need to Know About How to Start an Outdoor Fitness Class
How to start an outdoor fitness class? We take you back to basics in this blog on all you need to know about training clients outdoors.

How will social distancing work in a gym? A step-by-step guide
How can gyms practice social distancing? Discover all our tips to adapt your gym for social distancing and to ensure it is maintained at all times.

John Briggs Shares Financial Tips for Your Fitness Business
Above every goal you have as a fitness business owner profitability comes first – and you can take that to the bank! John Briggs shares some infallible tips for financial success.

Staying Engaged is Essential for Member Retention
Get your gym members motivated and boost engagement with Virtuagym’s future-proof fitness software features.

What Is Nutrition Coaching Software and Why Do I Need It?
You already know that working out without a healthy diet is counterproductive. As a personal trainer, it is your job to ensure your clients are on a nutritionally healthy path. Discover how nutrition coaching software can help you do this.

Top Client Engagement Strategies With Rike Aprea
In our latest webinar, fitness consultant Rike Aprea shares how to increase cash flow through upselling and ways to foster strong client relationships amid the pandemic.

This Is How You Can Provide a Great Digital Fitness Experience for Your Club
Providing a great digital fitness experience to your members is essential. Discover how to tailor your digital offering for a competitive edge.

What Pricing Strategy Should You Choose for Your Fitness Club?
Now it's the right time to rethink your fitness business and plan the perfect pricing strategy for your memberships. Here's how.

Ultimate Guide For a Successful Outdoor Boot Camp Workout
Are you building a new outdoor boot camp workout? Here's your guide to starting a successful outdoor boot camp amid the pandemic.

The Politics of Fitness and Moving Towards Healthier Nations
With gyms closing their doors, it is undoubtedly challenging to keep people active. What can governments do to encourage healthier nations?

Virtuagym Product Rewind: Looking Back at the Best of 2020
Take a look back at 2020, the teamwork, research, and fast developments, and reflect on how far we have come.

The Fitness Industry Can Lead the UK to Economic Recovery From COVID-19
We are at the end of the second lockdown faced by UK this year. What's the role of fitness in the economic recovery from the pandemic?

Why Should Gyms Be Considered Essential Businesses?
Gyms played a key role during the pandemic. As many fitness clubs face another lockdown, it begs the question- are gyms essential businesses?

New Measures in the UK for the Fitness Industry: How It Impacts You.
Gyms in England are about to reopen on December 2nd. But what the new measures and how are impacting the fitness industry in the UK?

Future-Proof Your Business, As 46.67% of Gym Members Won’t Return
Prepare your business for the future changes by avoiding churns, and providing workout videos and coaching to your members with PRO+.

Fitness Act 2020: Why You Should Care
Read this article to know what the Health and Fitness Recovery Act is about and how it is going to impact your fitness business.

What Does Joe Biden’s Win Mean for the Fitness Industry?
The Biden-Harris administration has a pretty robust eight-step plan to combat the spread of the coronavirus and make the country safe for reopening. We delved into how the fitness industry figures into this plan.

With the Coronavirus Second Wave Upon Us, Keep Your Members Engaged at Home or in the Gym
See what Virtuagym features can help you adjust to these fast-changing times and ensure that your club stays ahead of the curve… or wave.

Is your fitness business ready to survive the COVID-19 recession?
Adaptability is the key to survive the changes in the fitness industry during the COVID-19 outbreak. Read here how you can overcome the current coronavirus recession.

COVID-19 phases in the fitness industry: where we are, and where we are heading
Prepare for the post COVID-19: learn more on the evolution of your fitness business during the pandemic and which stage you are.

Sell More Memberships: Tips to Overcoming 8 Common Objections
Are you having trouble selling your gym memberships? Here you can find all the tips to overcome your client’s objections and sell more memberships.

Vital Parts of Your Gym’s Branding
Start working on your fitness business branding strategy by discovering all the tips to make sure you build a strong brand identity. Read more here.

How PRO+ Can Bridge the Gap Between At-Home and In-Facility Training
Find out how PRO+ can help you bridge the gap between training at home and at your fitness facility – and in effect, strengthen your business for the upcoming year.

How can you increase your business revenue stream?
Are you wondering how your business can generate more revenue? In this article we'll walk you through the best strategies to increase your cash flow.

7 important practices to help build a website for your fitness studio
For aspiring gym and fitness business owners, the number one must-have is a website - it will lead to a huge boost in sales and business growth. In this article, you'll learn about the five important practices of building a website for your fitness studio.

Why a fitness app is crucial for helping clients reach their training goals
The adoption of online tools has skyrocketed in the health and fitness industry. Discover how our (recently updated) apps can help your fitness business!

Checklist for reopening your gym after coronavirus lockdown is lifted
Are you planning your gym reopening? Keep your staff and your members safe with our ultimate checklist to safely reopen your facility in the 'new normal'.

Why Virtuagym PRO is the best revenue model for your fitness business
Do you want to increase revenue to make up for recent losses you’ve incurred due to the recent coronavirus pandemic? Our PRO membership is what you need!

Should I re-engage with gym members before reopening?
Make sure you reach out to your gym members before reopening your fitness club. This is why you should engage with customers before your gym opens again.

Personalize your digital offer with these Virtuagym features
Virtuagym is the right solution to customize your fitness business. You'll be able to offer your gym members a great digital experience. Learn more here.

Move your fitness business from bricks to clicks with this new approach
Do you want to take your fitness business online and keep growing despite the circumstances? Then you have to make sure you're having the right approach.

Virtuagym launches podcast series to help fitness businesses during COVID-19
Virtuagym’s new podcast series, “Your Fitness Business & COVID-19” aims to help fitness business face the coronavirus crisis and successfully overcome it.