7 Ways Personal Trainers Can Increase Client Motivation

By Maria Zazzara

Published 20 July 2017

A huge part of being a successful personal trainer is being able to increase client motivation. As you can already imagine, motivation is crucial for your clients to shake off laziness, change their habits, and keep training with you.

But have you ever had trouble finding the inspiration to motivate your clients? We’ve collected some of the best ways to help you increase client motivation.

Tips to Increase Client Motivation

Here’s a list of 7 fitness motivation tips you can use right away.

1. Boost Client Motivation via Social Media

First, and arguably one of the most important ways of motivating clients, is through social media. Studies from University of Pennsylvania Annenberg School for Communication confirm that social media plays a big role in client motivation. As a professional, you are probably already present on social media platforms – so use that!

From sharing motivational messages, creating online support groups to encouraging clients to post their fitness accomplishments – your opportunities are endless. Because your clients already spend a lot of time on social media, this is the most time-efficient and direct way to increase client motivation.

Related Content: Quick Facebook Marketing Tips for Personal Trainers

2. Motivate with Fitness Challenges

Another important way of encouraging clients to reach their goals is by creating fitness challenges. Why does it work? Well, first of all, the competitive element can make any workout fun! Second, it creates a structure for your clients to follow.

And finally:

By cutting up goals in small, achievable challenges, reaching a specific target won’t be hard for your clients to attain. The instant gratification from completing a small task has a trickle-down effect by making your clients confident and happy to fulfill their larger fitness goals.

Related: How Gym Challenges Boost Member Retention 

3. Use Personal Training Apps

Apps for personal trainers are simple, powerful, and effective solutions to improve client motivation. If technology makes everyday tasks easier, why wouldn’t it help your clients?

An app allows you to stay on top of your clients’ needs and track their progress. Through your app’s features, you can directly communicate with your client and keep reminding them of their fitness goals!

4. Be Positive

Another way of keeping clients motivated is by being positive. When communicating with your clients, always keep a positive attitude and a positive way of communicating. Having a smile on your face while talking with your clients is also a nice way to boost their self-esteem.

That is why you should always be positive and try to focus on the progress your clients have made instead of what they still need to accomplish. Make them believe in the “you can do it!” motto.

 

 

5. Set Attainable Goals

Help your clients by setting realistic and attainable goals. Otherwise, they’ll soon lose their motivation. Before climbing a mountain, you first have to climb a hill. Helping your clients to formulate their goals is the first step to success.

Make sure their goals are realistic, attainable, and set deadlines. Talk to them about their wishes, and turn their wishes into measurable milestones. Keep measuring their progress, and make sure to show it to them as often as possible, to remind them their efforts are paying off.

Related Content: The Ideal Personal Trainer Intake Process

6. Set Fitness Rewards

Fitness rewards are like small presents that you can give to your clients after having reached a certain goal. And everyone likes to receive presents, right? This can be as small as a free smoothie, a small trinket, or it could be a free massage (if your club offers those kinds of services).

If your clients reach a milestone within the deadline, they earn the fitness rewards. But don’t forget to reward clients that don’t reach their goals for trying. It can be just as frustrating to put in a lot of effort and miss the mark by an inch!

7. Offer Something New

Lastly, you should always switch up your offering. One of the reasons people are unmotivated to go to the gym is because it can be… boring. Yeah… it’s not nice to hear, but it’s the reality. The last thing you want is for your clients to feel bored. If you notice boredom creeping in, try mixing up their fitness routine.

If a client has been doing one-on-one training, organize some small group training or try pairing up clients and help them find a sport-soulmate who can motivate each other. Change is one of the best antidotes for boredom.

Key Takeaways

What these tips have in common are elements of challengereward, and positive communication. These are cornerstones of motivation. By mixing these elements in your training programmes, it’ll become easier to keep your clients consistently motivated.

And you need to.

Because ultimately, motivation is something your clients have to build up every time and every day they go to the gym. Some days they will succeed, other times they will not. There will always be ups and downs in their motivational process. But lucky for them, you’ll always be at their side, helping them overcome their challenges and celebrating their success… a pretty awesome job, isn’t it?

Maria Zazzara

My name is Maria, I am Italian and I live in the beautiful city of Utrecht. I love reading, travelling, learning new languages and writing poetry.

Receive the latest updates from Virtuagym

Get the latest content delivered first to your inbox