5 min
The boom of automation has provided various companies and businesses portals of opportunities to become more effective and efficient. As all business owners know, time is money and automating your administrative tasks saves you a heap of time and therefore, money. In my opinion, automating administrative tasks has seriously elevated the level businesses conduct themselves on. In this article, you’ll learn why you should switch to fitness-studio-software and we’ll explore tips and strategies on how you can use automation to boost retention in your fitness studio.
To survive and thrive in this modern-day, businesses must transition to digitally administrating tasks and priorities to make it more customer-friendly and to increase consumer growth. In my experience, automating your tasks has led to higher customer retention as well. Using fitness-studio-software for fitness studios like Virtuagym, will boost your member retention and revenue by enhancing your digital service offering and member experience.
So, let’s look at how automation can significantly boost your day-to-day operations when it comes to retaining your fitness studio members and save your time and money, side by side.
The main aims are to:
- stay in communication with every client
- to keep your members engaged
- to establish a personalized relationship
- use fitness-studio-software to automate your administrative tasks
1. Targeting your gym members: events
Targeting your gym members comes in two forms: tags and events. When targeting members by events, you need to establish what events deserve certain types of communication. For example, if a user hasn’t attended the club in over a week, you can set up a message to motivate them to come back. This shows the client you’re paying attention to them and this makes them feel valued, which leads to customer retention and maybe even consumer growth. Plus, since these are automated messages, you wouldn’t even be doing the hard work of keeping track of every client.
These types of messages work wonders as they are not usually open-ended, meaning that they are meant as a reminder and don’t need to have human-to-human communication. However, clients should always be given an option of resolving their issues online, over the phone, or in-person at the gym. For example, contract renewals may be a touchy subject when it comes to the question of whether you should automate messages for clients to renew their contracts.
2. Targeting your gym members: tags
Grouping your gym members into segments or tags can do wonders for your communication by sending specific information to the most relevant users.
You can group members by:
- Contract type
- Classes frequently taken
- Attendance frequencies
- Access controls
- Products purchased
- etc.,
For example, you can send nutrition-related content created by your instructors or marketing team for your members and send them weekly or bi-weekly tips and motivational cases via email. Or, if there are any updates for anything nutrition-related just click the nutrition tag and the notification or email will be sent to all clients notifying them. As you can probably tell, this will save you heaps of time that would probably be spent in sending individual emails to every client that is concerned with any nutrition updates.
3. Automating motivational tips and reminders
In my time as a fitness studio owner, I’ve seen many enthusiasts fall victim to a shortage of inspiration or motivation. As mentioned before, sending your clients tips and motivational reminders to help them get back on their grind will only improve your studio’s reputation. Sometimes clients just need a little extra push to get out of bed in the morning or to get into the gym after a long day of work.
And what better way to do it than with a fitness-studio-software. Automate messages via tags and events to send members small reminders an hour before their registered classes. Clients that are more engaged within the gym on a regular basis are more likely to reach their fitness goals and make their infrequent attendance a more permanent habit. All thanks to your automated administrative tasks.
4. Send automated challenge invites with fitness-studio-software
To help keep your fitness studio relevant in your customer’s routines and keep them engaged, challenges are a great way for members to actively participate among groups, even if they prefer working out alone. They work as an extra incentive to get into the gym, and automating invitations to join them only takes a few minutes.
Automate messages with links for them to sign up online or just a one-click push notification that will sign them up in your mobile app. This will undoubtedly improve engagement in your fitness studio, increasing customer retention and increase customer growth as well.
5. Promote fitness products using reminders and updates
Being involved in the fitness industry, you probably know the struggle of supplements or workout clothes, etc. That’s why it’s good to promote product discounts and deals so that your members can get the supplements they need to help them reach their goals. You can even target users specifically based on their purchase history in your gym or in your online store for better segmentation and product recommendations.
Using fitness-studio-software effectively and responsibly takes work, but when done correctly it can really boost your retention rates by opening up a channel for you and members to engage with and solve problems together.
