Get Fit for FIBO 2023: These are the highlights you don't want to miss

Apr 6, 2023 - 4 min read
FIBO 2023 logo

From April 13th, it’s that time again - FIBO in Cologne is just around the corner!

The trade fair will take place for four days on the Cologne exhibition grounds. As pioneers of software in the fitness industry, we at Virtuagym are excited to inform you about this great event. This year, you can find us at stand 7A.05 (South Entrance), so don’t hesitate to drop by!

This year’s motto of FIBO - “For a Strong and Healthy Society” - sounds very promising. But what exactly does that mean? Essentially, it’s about promoting the fitness industry while also considering the needs of people. So, let’s take a look at what exactly will happen at FIBO this year.

What can you expect?

FIBO logo

FIBO is the world’s leading trade show for fitness, wellness, and health. With thousands of visitors, and an extensive range of sports and health concepts, it is a must for all trade visitors and fitness enthusiasts.

FIBO event

The exhibition grounds offer numerous halls that are perfect for presenting fitness equipment, functional training equipment, and other novelties. Here, you can also discover current trends and receive valuable information and tips from trainers and experts.

Fitness Innovation: Key topics

Of course, there is a lot to discover at FIBO. To help you keep track, we’re already taking a look at the highlights of this year’s program.

You can find the full program here .

A new home for the wellness industry

Woman talking to man about a product

In hall 8, you will find the new and expanded wellness area this year. With this new area, FIBO creates a platform for organizations that specialize in wellness products and services.

Visitors can look forward to expert talks with well-known names such as Dr. Ingo Froböse and Dr. Franz Linser, where lively discussions and live demonstrations are on the program.

Gamified sports experiences: Gaming & Activity Area

Group of people gaming

Gamified sports concepts are another highlight this year. That’s why FIBO is dedicating a separate area in hall 5.2 to gamers and athletes - the Gaming & Activity Area. 🎮

Here, visitors can look over the shoulders of the pros during in-game sessions and compete with them. There’s also the chance to try out the latest trends in mixed reality sports.

If you’re now interested in how video games are affecting the fitness industry, you can check out our article on the topic here .

Trend sport HYROX

Have you heard about this trend sport? HYROX is an innovative and exciting competition that requires endurance, strength and speed.

HYROX competition

And the best part is You can experience it live at FIBO ! HYROX has a booth at the show and offers you the opportunity to compete with other fitness enthusiasts and get coached by professional trainers.

Want to learn more about personal training trends for 2023? Read more here .

Virtuagym @ FIBO: Meet us for a coffee! 🧡

Virtuagym employees at FIBO

As a pioneer of digital fitness and health solutions, we at Virtuagym will also be present at FIBO 2023.

We offer an all-in-one digital platform for gyms, personal trainers and businesses. The software allows you to, among other things:

In addition, Virtuagym also offers a **customizable mobile app ** that you can customize with your own logo.

Virtuagym is an open platform - with an ever-growing list of existing partnerships , we ensure that our customers have the best possible experience.

We also support the integration of wearables and fitness devices.

Visit us at booth 7A.05 (South Entrance) and discover how we are delivering on the theme of “For a Strong and Healthy Society.” We’ll show you how our innovative technologies and tools help ensure that everyone - no matter where they are - has access to world-class fitness and health promotion.

Virtuagym logo

We offer you a personalized experience and the opportunity to try out our software. We look forward to seeing you and supporting you in your digital transformation!

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Tamara Ruiz

Digital Marketing US/UK

Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.