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About Virtuagym


We make the world a healthier, happier place

Virtuagym was founded by brothers Paul and Hugo Braam in a quest to make our world a healthier, happier place. In 2013 we launched one of the first B2B SaaS solutions in health & fitness, after starting our startup adventure as a consumer fitness app. Currently, Virtuagym offers coaching and management solutions for trainers, studios, clubs and corporate wellness and has grown into a leading player in digital fitness coaching and business management. We work with leading brands across the globe, such as YMCA, Rochester Athletic Club, Mrs Sporty, Jetts, Holmes Place and Nestlé.


Business clients



20+ Million

App downloads


App Rating

1+ Billion

Exercises logged

800+ Million

Foods logged

2 Offices

In Amsterdam and Medellin




Our Vision

Creating a healthier and happier world through innovative technology

Our Values



Shared Success




Our Philosophy

With Innovation and Care being two of our key values, a team of 200 people are constantly working hard to bring the best health and fitness innovations to the market, while providing unparalleled customer service to our customers. We like to be humble and have an open and friendly philosophy, which means that we play nice with others, including our competition. We believe our customers are king, and should be able to use their data with other providers without hassle. An open philosophy also helps drive innovation and as such contributes to a healthier, happier world.

Leadership Team

Paul Braam
Co-founder and CEO

Hugo Braam
Co-founder and CEO

Ivan CFO

Ivan Kooiman

Mark Louter

Kelly Heijligenberg

The Journey So Far

  • 2012

    Launch of Virtuagym’s Professional Solution

  • 2013

    Funding by Sanoma Ventures

  • 2014

    1 Million App Downloads & 1000 Professional Clients; Europe’s Biggest Gym Chain Basic-Fit Signs with Virtuagym

  • 2015

    2.1M Series A Funding; Virtuagym Team Grows to 100+ People

  • 2016

    Opening of New Medellín Office; Clients in 80 countries; 5 million app Downloads

  • 2017

    Team Grows to 150 People

  • 2018

    €6M Series B Investment by Endeit Capital; 11 M+ App Downloads; Over 4,500 Business Clients and Counting!

  • 2019

    Launched Virtuagym’s corporate wellness solution

  • 2020

    Virtuagym PRO+: The Turn-Key Online Digital Membership Experience was launched during COVID-19

  • 2021

    9,000+ businesses | 30,000+ trainers | 18,000,000+ users

  • 2022

    €3M investment from Icecat to fuel even more exciting fitness technology innovation

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Our Investors


Endeit Capital

Robert Murphy

Working at Virtuagym

Our mission is to become the number one digital fitness & health company by offering the wellness operating system: an open, modular and highly scalable and developer-friendly platform.

Current Openings

Schedule Your Free Demo

Discover how Virtuagym can help your fitness business boost efficiency, increase revenue, and make your members happier.

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