About Virtuagym
We make the world a healthier, happier place
Virtuagym was founded by brothers Paul and Hugo Braam in a quest to make our world a healthier, happier place. In 2013 we launched one of the first B2B SaaS solutions in health & fitness, after starting our startup adventure as a consumer fitness app. Currently, Virtuagym offers coaching and management solutions for trainers, studios, clubs and corporate wellness and has grown into a leading player in digital fitness coaching and business management. We work with leading brands across the globe, such as YMCA, Rochester Athletic Club, Mrs Sporty, Jetts, Holmes Place and Nestlé.
9,000+
Business clients
45,000+
Trainers
20+ Million
App downloads
4.6/5
App Rating
1+ Billion
Exercises logged
800+ Million
Foods logged
2 Offices
In Amsterdam and Medellin
200+
Employees
Our Vision
Creating a healthier and happier world through innovative technology
Our Values
Care
Integrity
Shared Success
Adventure
Innovation
BeLean
Our Philosophy
With Innovation and Care being two of our key values, a team of 200 people are constantly working hard to bring the best health and fitness innovations to the market, while providing unparalleled customer service to our customers. We like to be humble and have an open and friendly philosophy, which means that we play nice with others, including our competition. We believe our customers are king, and should be able to use their data with other providers without hassle. An open philosophy also helps drive innovation and as such contributes to a healthier, happier world.
Leadership Team
Paul Braam
Co-founder and CEO
Hugo Braam
Co-founder and CEO
Ivan Kooiman
CFO
Mark Louter
CRO
The Journey So Far
2012
Launch of Virtuagym’s Professional Solution
2013
Funding by Sanoma Ventures
2014
1 Million App Downloads & 1000 Professional Clients; Europe’s Biggest Gym Chain Basic-Fit Signs with Virtuagym
2015
2.1M Series A Funding; Virtuagym Team Grows to 100+ People
2016
Opening of New Medellín Office; Clients in 80 countries; 5 million app Downloads
2017
Team Grows to 150 People
2018
€6M Series B Investment by Endeit Capital; 11 M+ App Downloads; Over 4,500 Business Clients and Counting!
2019
Launched Virtuagym’s corporate wellness solution
2020
Virtuagym PRO+: The Turn-Key Online Digital Membership Experience was launched during COVID-19
2021
9,000+ businesses | 30,000+ trainers | 18,000,000+ users
2022
€3M investment from Icecat to fuel even more exciting fitness technology innovation
Our Investors
Icecat
Endeit Capital
Robert Murphy
Working at Virtuagym
Our mission is to become the number one digital fitness & health company by offering the wellness operating system: an open, modular and highly scalable and developer-friendly platform.
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Discover how Virtuagym can help your fitness business boost efficiency, increase revenue, and make your members happier.