Creating a Healthier and Happier World Through Innovative Technology

Virtuagym is a leading player in digital health and fitness, with leading solutions for coaching, management and engagement to get your fitness business in shape.

9,000+

fitness businesses

45,000+

personal trainers

20M+

consumers

80+

countries

Our Philosophy

Innovation and Care are two of Virtuagym’s key values. That’s why we have a team of over 200 people constantly working hard to bring the best health and fitness solutions to the market, while also delivering unparalleled customer service. We have an open-minded philosophy and believe our customers are king - which is why we are also happy to collaborate with other industry providers to ensure our customers get the solutions ideally suited to their goals and needs. Our open philosophy also helps drive innovation and as such contributes to a healthier, happier world.

We aim to become the number 1 fitness & health company.
We believe in our open platform: modular, highly scalable and developer-friendly.
We don't compromise on our values and philosophy.

Our Leadership Team

Paul Braam

Co-Founder and CEO

Hugo Braam

Co-Founder and CEO

Ivan Kooiman

Chief Financial Officer

Mark Louter

Chief Revenue Officer

Kelly Heijligenberg

Chief People Officer

Our Values

Care

For health, businesses and each other. Working together and supporting growth makes us all come out stronger.

Integrity

We say what we mean and mean what we say. We believe in openness, friendliness and transparency: to our customers and competition.

Shared Success

Respect, recognition and reward: our successes are a team effort and we proudly shine a spotlight on everyone involved.

Adventure

In a rapidly changing world, we rise to meet the challenges in our industry and transform them into opportunities.

Innovation

We look beyond the horizon, seeking the technology of tomorrow and understanding how to implement it for our customers.

Be Lean

Through creativity and open-mindedness we solve problems without losing focus of what is most important: the customer.

Our Journey

2012

Launch of Virtuagym’s Professional Solution Starting as a consumer fitness app, Virtuagym pivoted into a B2B SaaS solution in health and fitness.

2013

Funding by Sanoma Ventures The investment helps grow Virtuagym's marketing and sales, and accelerate growth.

2014

* 1 Million App Downloads & 1,000 Professional Clients * Europe’s Biggest Gym Chain Basic-Fit Signs with Virtuagym

2015

* €2.1M Series A Funding * The Virtuagym Team Grows to 100+ People

2016

* Opening of The New Medellín Office * Clients in 80 Countries * 5 Million App Downloads

2017

The Virtuagym Team Grows to 150 People

2018

\- €6M Series B Investment by Endeit Capital \- 11 M+ App Downloads - Over 4,500 Business Clients and Counting!

2019

Launch of Virtuagym’s Corporate Wellness Solution

2020

Virtuagym PRO+: The Turn-Key Online Digital Membership Experience launches during COVID-19

2021

* 9,000+ Businesses * 30,000+ Trainers * 18,000,000+ Users

2022

€3M Investment From Icecat Fuelling even more exciting fitness technology innovation, company growth and market expansion.

Our Investors

Icecat

Endeit Capital

Robert Murphy

Working at Virtuagym

Virtuagym is an ambitious, passionate and multicultural team of talented people on a mission to create a healthier world for all. Every day at Virtuagym is an opportunity to grow and to make an impact on a global scale.

An international team with diversity and equality as driving forces.
A flat hierarchy and the freedom for bold ideas to make your mark and share in success.
Perks to help you grow, stay healthy and have fun!

See open positions